---
title: "The Insurance Collective vs The People's Insurance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, The Insurance Collective or The People's Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-the-people-s-insurance"
publisher: "Brandwave"
---

# The Insurance Collective vs The People's Insurance: Which is more popular by branded search in New Zealand?

Which is more popular in search, The Insurance Collective or The People's Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Insurance Collective and The People's Insurance
- **Competitive set**: Napier insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **The Insurance Collective Share of Search**: 0.28%
- **The People's Insurance Share of Search**: 0.07%

## Which is more popular in search, The Insurance Collective or The People's Insurance?

- In August 2026, The Insurance Collective had more branded searches than The People's Insurance among napier insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to The People's Insurance’s 10, and held a 0.28% Share of Search versus The People's Insurance’s 0.07%.
- The Insurance Collective was ahead of The People's Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.28%, and its estimated monthly branded searches moved from 10 to 40.
- Across the 11 months ending August 2026, The People's Insurance’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand napier insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

## Month by month

| Month | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank | The People's Insurance estimated searches | The People's Insurance Share of Search | The People's Insurance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.06% | 3 | 10 | 0.06% | 4 |
| Nov 2025 | 10 | 0.07% | 3 | 10 | 0.07% | 4 |
| Dec 2025 | 40 | 0.36% | 2 | 10 | 0.09% | 4 |
| Jan 2026 | 70 | 0.5% | 2 | 10 | 0.07% | 4 |
| Feb 2026 | 50 | 0.35% | 3 | 10 | 0.07% | 4 |
| Mar 2026 | 40 | 0.27% | 3 | 10 | 0.07% | 4 |
| Apr 2026 | 10 | 0.09% | 3 | 10 | 0.09% | 4 |
| May 2026 | 30 | 0.21% | 3 | 10 | 0.07% | 4 |
| Jun 2026 | 30 | 0.21% | 3 | 10 | 0.07% | 4 |
| Jul 2026 | 50 | 0.35% | 3 | 10 | 0.07% | 4 |
| Aug 2026 | 40 | 0.28% | 3 | 10 | 0.07% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The Insurance Collective’s and The People's Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Insurance Collective**: Measured on the search term “the insurance collective”.
- **The People's Insurance**: Measured on the search terms “the people's insurance” and “the peoples insurance”, summed into one figure.

- [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective)
- [The People's Insurance profile](/demand/nz/brands/the-people-s-insurance)
- [All napier insurance brokers in New Zealand](/demand/nz/categories/nz-napier-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The Insurance Collective or The People's Insurance?

In August 2026, The Insurance Collective had more branded searches than The People's Insurance among napier insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to The People's Insurance’s 10, and held a 0.28% Share of Search versus The People's Insurance’s 0.07%.

## Cite this page

Brandwave. "The Insurance Collective vs The People's Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-the-people-s-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-insurance-collective-vs-the-people-s-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.