--- title: "The INKEY List vs The Ordinary: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The INKEY List or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-inkey-list-vs-the-ordinary-skincare" publisher: "Brandwave" --- # The INKEY List vs The Ordinary: Which is more popular by branded search in New Zealand? Which is more popular in search, The INKEY List or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The INKEY List and The Ordinary - **Competitive set**: Skincare brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **The INKEY List Share of Search**: 0.22% - **The Ordinary Share of Search**: 8.6% ## Which is more popular in search, The INKEY List or The Ordinary? - In August 2026, The Ordinary had more branded searches than The INKEY List among skincare brands in New Zealand. The Ordinary was estimated to have 17.5K branded searches compared to The INKEY List’s 440, and held an 8.6% Share of Search versus The INKEY List’s 0.22%. - The Ordinary was ahead of The INKEY List in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The INKEY List’s estimated Share of Search among skincare brands in New Zealand moved from 0.19% to 0.22%, and its estimated monthly branded searches moved from 280 to 440. - Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among skincare brands in New Zealand moved from 7.3% to 8.6%, and its estimated monthly branded searches moved from 10.7K to 17.5K. ## How did search popularity change for New Zealand skincare brands in August 2026? - In August 2026, The Ordinary lost estimated Share of Search among skincare brands in New Zealand, from 10.1% to 8.6%. - Estimated monthly branded searches for The INKEY List in New Zealand rose 57.1% over 11 measured months, from 280 to 440 in August 2026. ## Month by month | Month | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 0.19% | 22 | 10.7K | 7.3% | 5 | | Nov 2025 | 300 | 0.18% | 22 | 12.1K | 7.1% | 5 | | Dec 2025 | 270 | 0.18% | 22 | 11.4K | 7.4% | 5 | | Jan 2026 | 390 | 0.25% | 22 | 12.2K | 7.8% | 5 | | Feb 2026 | 310 | 0.23% | 22 | 10.4K | 7.6% | 5 | | Mar 2026 | 400 | 0.26% | 22 | 12.7K | 8.4% | 4 | | Apr 2026 | 620 | 0.38% | 22 | 13.8K | 8.5% | 4 | | May 2026 | 670 | 0.35% | 22 | 17.4K | 9% | 4 | | Jun 2026 | 420 | 0.21% | 22 | 20.9K | 10.6% | 4 | | Jul 2026 | 710 | 0.33% | 22 | 21.8K | 10.1% | 4 | | Aug 2026 | 440 | 0.22% | 22 | 17.5K | 8.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The INKEY List’s and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The INKEY List**: Measured on the search terms “the inkey list”, “the inkey list caffeine eye cream”, “the inkey list nz” and “the inkey list salicylic acid cleanser”, summed into one figure. - **The Ordinary**: Measured on the search terms “the ordinary 7 glycolic acid toning solution”, “the ordinary cleanser”, “the ordinary glycolic acid”, “the ordinary glycolic acid 7 toning solution”, “the ordinary haar serum”, “the ordinary hair serum”, “the ordinary hyaluronic acid”, “the ordinary hyaluronic acid 2 b5”, “the ordinary lash serum”, “the ordinary multi peptide ha serum”, “the ordinary multi peptide serum for hair density”, “the ordinary niacinamide”, “the ordinary niacinamide 10 zinc 1”, “the ordinary niacinamide 10 zinc 1 serum”, “the ordinary nz”, “the ordinary retinol”, “the ordinary serum” and “the ordinary skincare”, summed into one figure. - [The INKEY List profile](/demand/nz/brands/the-inkey-list) - [The Ordinary profile](/demand/nz/brands/the-ordinary-skincare) - [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The INKEY List or The Ordinary? In August 2026, The Ordinary had more branded searches than The INKEY List among skincare brands in New Zealand. The Ordinary was estimated to have 17.5K branded searches compared to The INKEY List’s 440, and held an 8.6% Share of Search versus The INKEY List’s 0.22%. ## Cite this page Brandwave. "The INKEY List vs The Ordinary: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-inkey-list-vs-the-ordinary-skincare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-inkey-list-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.