--- title: "The Good Wine Co vs Wine Central: Which is searched more in New Zealand?" description: "Is The Good Wine Co or Wine Central more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-good-wine-co-vs-wine-central" publisher: "Brandwave" --- # The Good Wine Co vs Wine Central: Which is searched more in New Zealand? Is The Good Wine Co or Wine Central more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online wine retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Good Wine Co and Wine Central - **Competitive set**: Online wine retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Good Wine Co Share of Search**: 1.6% - **Wine Central Share of Search**: 4.6% ## Is The Good Wine Co or Wine Central more popular in search? - In September 2026, Wine Central had more branded searches than The Good Wine Co among online wine retailers in New Zealand. Wine Central had about 590 branded searches, while The Good Wine Co had 210. Wine Central made up 4.6% of all online wine retailer searches we track, and The Good Wine Co accounted for 1.6%. - Wine Central was ahead of The Good Wine Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Good Wine Co’s share of searches among online wine retailers in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 260 to 210. - Across the 12 months ending September 2026, Wine Central’s share of searches among online wine retailers in New Zealand moved from 8.8% to 4.6%, and its estimated monthly branded searches moved from 1K to 590. ## Top online wine retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Good Wine Co was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wine Central was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Good Wine Co was listed before Wine Central in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fine Wine Delivery Company | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Good Wine Co | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Black Market | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wine Direct | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wine Central | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Everyday Wine | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Wine List | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Glengarry | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Vino Fino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Advintage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online wine retailers - Asked ChatGPT "Which online wine retailer should I shop at in New Zealand?": 1. Fine Wine Delivery Company, 2. Black Market, 3. The Good Wine Co, 4. The Wine List - Asked ChatGPT "What are the best online wine retailers in New Zealand?": 1. The Good Wine Co, 2. Fine Wine Delivery Company, 3. Wine Direct, 4. Wine Central, 5. Everyday Wine - Asked ChatGPT "What's the best online wine retailer in New Zealand for home delivery?": 1. Fine Wine Delivery Company, 2. Black Market, 3. Wine Direct, 4. Everyday Wine, 5. The Wine List - Searched Google, AI Overview "wine delivery nz": 1. Fine Wine Delivery Company, 2. Wine Central, 3. Wine Direct, 4. The Good Wine Co - Searched Google, AI Overview "buy wine online": 1. The Good Wine Co, 2. Black Market, 3. Wine Direct, 4. Glengarry Not named in any answer: Vino Fino and Advintage. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand online wine retailers in September 2026? - In September 2026, Wine Central lost share of searches among online wine retailers in New Zealand, from 5.6% to 4.6%. - Estimated monthly branded searches for The Good Wine Co in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026. ## Month by month | Month | The Good Wine Co estimated searches | The Good Wine Co Share of Search | The Good Wine Co rank | Wine Central estimated searches | Wine Central Share of Search | Wine Central rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 2.3% | 8 | 1K | 8.8% | 6 | | Nov 2025 | 320 | 2.2% | 8 | 1.6K | 10.8% | 6 | | Dec 2025 | 390 | 2.1% | 8 | 1.6K | 8.5% | 6 | | Jan 2026 | 170 | 1.5% | 8 | 1K | 8.6% | 6 | | Feb 2026 | 170 | 1.5% | 8 | 1K | 8.9% | 6 | | Mar 2026 | 170 | 1.2% | 8 | 880 | 6% | 6 | | Apr 2026 | 170 | 1.4% | 8 | 880 | 7% | 6 | | May 2026 | 170 | 1.4% | 8 | 880 | 7% | 6 | | Jun 2026 | 170 | 1.4% | 8 | 720 | 6.1% | 6 | | Jul 2026 | 170 | 1.4% | 8 | 590 | 4.8% | 6 | | Aug 2026 | 210 | 1.6% | 8 | 720 | 5.6% | 6 | | Sep 2026 | 210 | 1.6% | 8 | 590 | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using The Good Wine Co’s and Wine Central’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Good Wine Co**: Measured on the search term “the good wine co”. - **Wine Central**: Measured on the search terms “wine central” and “winecentral”, summed into one figure. - [The Good Wine Co profile](/demand/nz/brands/the-good-wine-co) - [Wine Central profile](/demand/nz/brands/wine-central) - [All online wine retailers in New Zealand](/demand/nz/categories/nz-wine-retailers-online): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Good Wine Co or Wine Central more popular in search? In September 2026, Wine Central had more branded searches than The Good Wine Co among online wine retailers in New Zealand. Wine Central had about 590 branded searches, while The Good Wine Co had 210. Wine Central made up 4.6% of all online wine retailer searches we track, and The Good Wine Co accounted for 1.6%. ## Cite this page Brandwave. "The Good Wine Co vs Wine Central: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-good-wine-co-vs-wine-central This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-good-wine-co-vs-wine-central. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.