--- title: "The Face Place vs The Lab Clinic: Which is searched more in New Zealand?" description: "Is The Face Place or The Lab Clinic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland cosmetic injectable clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-face-place-vs-the-lab-clinic" publisher: "Brandwave" --- # The Face Place vs The Lab Clinic: Which is searched more in New Zealand? Is The Face Place or The Lab Clinic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland cosmetic injectable clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Face Place and The Lab Clinic - **Competitive set**: Auckland cosmetic injectable clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Face Place Share of Search**: 15% - **The Lab Clinic Share of Search**: 42.5% ## Is The Face Place or The Lab Clinic more popular in search? - In September 2026, The Lab Clinic had more branded searches than The Face Place among Auckland cosmetic injectable clinics in New Zealand. The Lab Clinic had about 2,400 branded searches, while The Face Place had 850. The Lab Clinic made up 42.5% of all Auckland cosmetic injectable clinic searches we track, and The Face Place accounted for 15%. - The Lab Clinic was ahead of The Face Place in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Face Place’s share of searches among Auckland cosmetic injectable clinics in New Zealand moved from 22% to 15%, and its estimated monthly branded searches moved from 1K to 850. - Across the 12 months ending September 2026, The Lab Clinic’s share of searches among Auckland cosmetic injectable clinics in New Zealand moved from 27.5% to 42.5%, and its estimated monthly branded searches moved from 1.3K to 2.4K. ## Top Auckland cosmetic injectable clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Face Place and The Lab Clinic were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Face Place was listed before The Lab Clinic in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Face Place | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Face Doctors | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | The Lab Clinic | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Skin Poet | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Clinic 42 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chrysalis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Auckland cosmetic injectable clinics - Asked ChatGPT "Which cosmetic injectable clinic should I go to in Auckland, New Zealand?": 1. Face Doctors, 2. The Lab Clinic, 3. Skin Poet - Asked ChatGPT "What are the best cosmetic injectable clinics in Auckland, New Zealand?": 1. The Face Place, 2. Face Doctors, 3. Skin Poet - Asked ChatGPT "What's the best cosmetic injectable clinic in Auckland, New Zealand for a wrinkle treatment?": 1. The Face Place, 2. The Lab Clinic - Searched Google, AI Overview "cosmetic clinic auckland": named none of the brands we track - Searched Google, AI Overview "auckland cosmetic injectables": named none of the brands we track Not named in any answer: Clinic 42 and Chrysalis. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland cosmetic injectable clinics in September 2026? - In September 2026, The Lab Clinic gained share of searches among Auckland cosmetic injectable clinics in New Zealand, from 32.7% to 42.5%. - In September 2026, The Face Place lost share of searches among Auckland cosmetic injectable clinics in New Zealand, from 17.8% to 15%. ## Month by month | Month | The Face Place estimated searches | The Face Place Share of Search | The Face Place rank | The Lab Clinic estimated searches | The Lab Clinic Share of Search | The Lab Clinic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 22% | 3 | 1.3K | 27.5% | 2 | | Nov 2025 | 1K | 21.7% | 3 | 1.3K | 27.7% | 2 | | Dec 2025 | 850 | 22.5% | 3 | 1K | 26.5% | 1 | | Jan 2026 | 830 | 22.7% | 4 | 880 | 24.1% | 2 | | Feb 2026 | 850 | 20.4% | 3 | 1.3K | 31.2% | 1 | | Mar 2026 | 1K | 21.9% | 2 | 1.6K | 33.8% | 1 | | Apr 2026 | 820 | 18.6% | 4 | 1.3K | 29.5% | 1 | | May 2026 | 870 | 15.8% | 3 | 1.9K | 34.4% | 1 | | Jun 2026 | 870 | 16.6% | 3 | 1.6K | 30.5% | 1 | | Jul 2026 | 870 | 16.5% | 4 | 1.6K | 30.3% | 1 | | Aug 2026 | 870 | 17.8% | 4 | 1.6K | 32.7% | 1 | | Sep 2026 | 850 | 15% | 4 | 2.4K | 42.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using The Face Place’s and The Lab Clinic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Face Place**: Measured on the search terms “the face place”, “the face place britomart”, “the face place spa”, “the face place takapuna” and “thefaceplace”, summed into one figure. - **The Lab Clinic**: Measured on the search term “the lab clinic”. - [The Face Place profile](/demand/nz/brands/the-face-place) - [The Lab Clinic profile](/demand/nz/brands/the-lab-clinic) - [All Auckland cosmetic injectable clinics in New Zealand](/demand/nz/locations/auckland/cosmetic-injectable-clinics): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Face Place or The Lab Clinic more popular in search? In September 2026, The Lab Clinic had more branded searches than The Face Place among Auckland cosmetic injectable clinics in New Zealand. The Lab Clinic had about 2,400 branded searches, while The Face Place had 850. The Lab Clinic made up 42.5% of all Auckland cosmetic injectable clinic searches we track, and The Face Place accounted for 15%. ## Cite this page Brandwave. "The Face Place vs The Lab Clinic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-face-place-vs-the-lab-clinic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-face-place-vs-the-lab-clinic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.