---
title: "The Edge vs The Hits: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, The Edge or The Hits? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/the-edge-vs-the-hits"
publisher: "Brandwave"
---

# The Edge vs The Hits: Which is more popular by branded search in New Zealand?

Which is more popular in search, The Edge or The Hits? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: The Edge and The Hits
- **Competitive set**: radio stations
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **The Edge Share of Search**: 2.5%
- **The Hits Share of Search**: 4.6%

## Which is more popular in search, The Edge or The Hits?

- In August 2026, The Hits had more branded searches than The Edge among radio stations in New Zealand. The Hits was estimated to have 10.6K branded searches compared to The Edge’s 5.6K, and held a 4.6% Share of Search versus The Edge’s 2.5%.
- The Hits was ahead of The Edge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.2K to 5.6K.
- Across the 11 months ending August 2026, The Hits’ estimated Share of Search among radio stations in New Zealand moved from 4.7% to 4.6%, and its estimated monthly branded searches moved from 11.2K to 10.6K.

## How did search popularity change for New Zealand radio stations in August 2026?

- In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
- In August 2026, The Hits lost estimated Share of Search among radio stations in New Zealand, from 5.9% to 4.6%.
- The Edge’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in August 2026.

## Month by month

| Month | The Edge estimated searches | The Edge Share of Search | The Edge rank | The Hits estimated searches | The Hits Share of Search | The Hits rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.2K | 3% | 10 | 11.2K | 4.7% | 8 |
| Nov 2025 | 6.5K | 3.1% | 10 | 9.6K | 4.5% | 8 |
| Dec 2025 | 5.4K | 2.8% | 10 | 8.4K | 4.4% | 8 |
| Jan 2026 | 5.4K | 2.9% | 10 | 8.3K | 4.5% | 8 |
| Feb 2026 | 5.5K | 2.9% | 10 | 9.5K | 5% | 8 |
| Mar 2026 | 6.6K | 2.9% | 10 | 9.7K | 4.3% | 8 |
| Apr 2026 | 5.3K | 2.5% | 10 | 8K | 3.8% | 9 |
| May 2026 | 6.3K | 3.2% | 10 | 9.9K | 5% | 8 |
| Jun 2026 | 5.3K | 2.8% | 10 | 10.2K | 5.3% | 7 |
| Jul 2026 | 5.2K | 2.8% | 10 | 11K | 5.9% | 6 |
| Aug 2026 | 5.6K | 2.5% | 10 | 10.6K | 4.6% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using The Edge’s and The Hits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **The Edge**: Measured on the search terms “94.2 the edge”, “listen live the edge”, “listen to the edge radio live”, “The Edge”, “the edge fm”, “the edge fm live”, “the edge fm radio”, “the edge listen live”, “the edge live”, “the edge nz”, “the edge radio”, “the edge radio live” and “the edge radio station”, summed into one figure.
- **The Hits**: Measured on the search terms “radio the hits”, “The Hits”, “the hits auckland”, “the hits chch”, “the hits christchurch”, “the hits dunedin”, “the hits fm”, “the hits hawkes bay”, “the hits just played”, “the hits listen live”, “the hits live”, “the hits live radio”, “the hits manawatu”, “the hits northland”, “the hits nz”, “the hits radio”, “the hits radio live”, “the hits radio station”, “the hits rotorua”, “the hits southland”, “the hits taranaki”, “the hits tauranga”, “the hits waikato” and “the hits wellington”, summed into one figure.

- [The Edge profile](/demand/nz/brands/the-edge)
- [The Hits profile](/demand/nz/brands/the-hits)
- [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, The Edge or The Hits?

In August 2026, The Hits had more branded searches than The Edge among radio stations in New Zealand. The Hits was estimated to have 10.6K branded searches compared to The Edge’s 5.6K, and held a 4.6% Share of Search versus The Edge’s 2.5%.

## Cite this page

Brandwave. "The Edge vs The Hits: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-edge-vs-the-hits

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-edge-vs-the-hits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.