--- title: "The Devon Hotel vs The State Hotel: Which is searched more in New Zealand?" description: "Is The Devon Hotel or The State Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-devon-hotel-vs-the-state-hotel" publisher: "Brandwave" --- # The Devon Hotel vs The State Hotel: Which is searched more in New Zealand? Is The Devon Hotel or The State Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Devon Hotel and The State Hotel - **Competitive set**: New Plymouth hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Devon Hotel Share of Search**: 56.3% - **The State Hotel Share of Search**: 2.1% ## Is The Devon Hotel or The State Hotel more popular in search? - In September 2026, The Devon Hotel had more branded searches than The State Hotel among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while The State Hotel had 260. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and The State Hotel accounted for 2.1%. - The Devon Hotel was ahead of The State Hotel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Devon Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand moved from 51.5% to 56.3%, and its estimated monthly branded searches moved from 6.4K to 7K. - Across the 12 months ending September 2026, The State Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 390 to 260. ## Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, The Devon Hotel and The State Hotel were each mentioned in two out of three: in two of the three ChatGPT answers. The State Hotel was listed before The Devon Hotel in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | King & Queen Hotel Suites | 1st | 3 of 3 | 3 of 3 | | Millennium Hotel New Plymouth Waterfront | 2nd | 3 of 3 | 3 of 3 | | The State Hotel | 3rd | 2 of 3 | 2 of 3 | | The Devon Hotel | 4th | 2 of 3 | 2 of 3 | | Novotel New Plymouth Taranaki | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about New Plymouth hotels and accommodation - Asked ChatGPT "Which hotel should I book in New Plymouth, New Zealand?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The Devon Hotel - Asked ChatGPT "What are the best hotels in New Plymouth, New Zealand?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The State Hotel, 4. Novotel New Plymouth Taranaki, 5. The Devon Hotel - Asked ChatGPT "What's the best hotel in New Plymouth, New Zealand for a stay in town?": 1. King & Queen Hotel Suites, 2. Millennium Hotel New Plymouth Waterfront, 3. The State Hotel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026? - In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%. - Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | The Devon Hotel estimated searches | The Devon Hotel Share of Search | The Devon Hotel rank | The State Hotel estimated searches | The State Hotel Share of Search | The State Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 51.5% | 1 | 390 | 3.1% | 5 | | Nov 2025 | 7.5K | 56.2% | 1 | 260 | 2% | 5 | | Dec 2025 | 7.6K | 48.5% | 1 | 320 | 2% | 5 | | Jan 2026 | 11.2K | 56.6% | 1 | 320 | 1.6% | 5 | | Feb 2026 | 7.3K | 54.8% | 1 | 320 | 2.4% | 5 | | Mar 2026 | 6.1K | 51.7% | 1 | 260 | 2.2% | 5 | | Apr 2026 | 6K | 54% | 1 | 260 | 2.3% | 5 | | May 2026 | 6K | 53.9% | 1 | 260 | 2.3% | 5 | | Jun 2026 | 6K | 53.1% | 1 | 260 | 2.3% | 5 | | Jul 2026 | 7.1K | 54.4% | 1 | 320 | 2.5% | 5 | | Aug 2026 | 7.1K | 55.4% | 1 | 260 | 2% | 5 | | Sep 2026 | 7K | 56.3% | 1 | 260 | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using The Devon Hotel’s and The State Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Devon Hotel**: Measured on the search terms “devon hotel taranaki” and “the devon hotel”, summed into one figure. - **The State Hotel**: Measured on the search terms “state hotel new plymouth” and “the state hotel new plymouth”, summed into one figure. - [The Devon Hotel profile](/demand/nz/brands/the-devon-hotel) - [The State Hotel profile](/demand/nz/brands/the-state-hotel) - [All New Plymouth hotels and accommodation in New Zealand](/demand/nz/locations/new-plymouth/hotels): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Devon Hotel or The State Hotel more popular in search? In September 2026, The Devon Hotel had more branded searches than The State Hotel among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while The State Hotel had 260. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and The State Hotel accounted for 2.1%. ## Cite this page Brandwave. "The Devon Hotel vs The State Hotel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-devon-hotel-vs-the-state-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-devon-hotel-vs-the-state-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.