--- title: "The Dentists vs Tooth Fairy Dental: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Dentists or Tooth Fairy Dental? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-dentists-vs-tooth-fairy-dental" publisher: "Brandwave" --- # The Dentists vs Tooth Fairy Dental: Which is more popular by branded search in New Zealand? Which is more popular in search, The Dentists or Tooth Fairy Dental? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Dentists and Tooth Fairy Dental - **Competitive set**: Tauranga dental clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Dentists Share of Search**: 73.5% - **Tooth Fairy Dental Share of Search**: 26.5% ## Which is more popular in search, The Dentists or Tooth Fairy Dental? - In August 2026, The Dentists had more branded searches than Tooth Fairy Dental among tauranga dental clinics in New Zealand. The Dentists was estimated to have 4.2K branded searches compared to Tooth Fairy Dental’s 1.5K, and held a 73.5% Share of Search versus Tooth Fairy Dental’s 26.5%. - The Dentists was ahead of Tooth Fairy Dental in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Dentists’ estimated Share of Search among tauranga dental clinics in New Zealand moved from 77.4% to 73.5%, and its estimated monthly branded searches moved from 4.3K to 4.2K. - Across the 11 months ending August 2026, Tooth Fairy Dental’s estimated Share of Search among tauranga dental clinics in New Zealand moved from 22.6% to 26.5%, and its estimated monthly branded searches moved from 1.3K to 1.5K. ## How did search popularity change for New Zealand tauranga dental clinics in August 2026? - In August 2026, Tooth Fairy Dental gained estimated Share of Search among tauranga dental clinics in New Zealand, from 23.2% to 26.5%. - In August 2026, The Dentists lost estimated Share of Search among tauranga dental clinics in New Zealand, from 76.8% to 73.5%. ## Month by month | Month | The Dentists estimated searches | The Dentists Share of Search | The Dentists rank | Tooth Fairy Dental estimated searches | Tooth Fairy Dental Share of Search | Tooth Fairy Dental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 77.4% | 1 | 1.3K | 22.6% | 2 | | Nov 2025 | 4.2K | 75.8% | 1 | 1.4K | 24.2% | 2 | | Dec 2025 | 3.5K | 73.2% | 1 | 1.3K | 26.8% | 2 | | Jan 2026 | 3.5K | 70.5% | 1 | 1.5K | 29.5% | 2 | | Feb 2026 | 3.1K | 70.3% | 1 | 1.3K | 29.7% | 2 | | Mar 2026 | 3.7K | 70.9% | 1 | 1.5K | 29.1% | 2 | | Apr 2026 | 3.5K | 71.2% | 1 | 1.4K | 28.8% | 2 | | May 2026 | 3.5K | 71.5% | 1 | 1.4K | 28.5% | 2 | | Jun 2026 | 4.3K | 73.4% | 1 | 1.6K | 26.6% | 2 | | Jul 2026 | 4.3K | 76.8% | 1 | 1.3K | 23.2% | 2 | | Aug 2026 | 4.2K | 73.5% | 1 | 1.5K | 26.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Dentists’ and Tooth Fairy Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Dentists**: Measured on the search terms “the dentists rotorua”, “the dentists taradale”, “the dentists taradale napier”, “the dentists taupo”, “the dentists tauranga” and “the dentists whanganui”, summed into one figure. - **Tooth Fairy Dental**: Measured on the search terms “the tooth fairy dental clinic”, “tooth fairy dental”, “tooth fairy dental bethlehem”, “tooth fairy dental care”, “tooth fairy dental clinic”, “tooth fairy dental clinic near me”, “tooth fairy dental clinic prices”, “tooth fairy dental group”, “tooth fairy dental hygiene”, “tooth fairy dental near me” and “tooth fairy dental tauranga”, summed into one figure. - [The Dentists profile](/demand/nz/brands/the-dentists) - [Tooth Fairy Dental profile](/demand/nz/brands/tooth-fairy-dental) - [All tauranga dental clinics in New Zealand](/demand/nz/categories/nz-tauranga-dental-clinics): The set both shares are measured inside, 2 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Dentists or Tooth Fairy Dental? In August 2026, The Dentists had more branded searches than Tooth Fairy Dental among tauranga dental clinics in New Zealand. The Dentists was estimated to have 4.2K branded searches compared to Tooth Fairy Dental’s 1.5K, and held a 73.5% Share of Search versus Tooth Fairy Dental’s 26.5%. ## Cite this page Brandwave. "The Dentists vs Tooth Fairy Dental: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-dentists-vs-tooth-fairy-dental This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-dentists-vs-tooth-fairy-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.