--- title: "The Curl Alchemist vs Vivo Hair: Which is searched more in New Zealand?" description: "Is The Curl Alchemist or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-curl-alchemist-vs-vivo-hair" publisher: "Brandwave" --- # The Curl Alchemist vs Vivo Hair: Which is searched more in New Zealand? Is The Curl Alchemist or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Curl Alchemist and Vivo Hair - **Competitive set**: Dunedin hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Curl Alchemist Share of Search**: 10.3% - **Vivo Hair Share of Search**: 7.1% ## Is The Curl Alchemist or Vivo Hair more popular in search? - In September 2026, The Curl Alchemist had more branded searches than Vivo Hair among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Vivo Hair had 130. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Vivo Hair accounted for 7.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Vivo Hair took it in November 2025, The Curl Alchemist took it in January 2026. - Across the 12 months ending September 2026, The Curl Alchemist’s share of searches among Dunedin hair salons in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 180 to 190. - Across the 12 months ending September 2026, Vivo Hair’s share of searches among Dunedin hair salons in New Zealand moved from 6.9% to 7.1%, and its estimated monthly branded searches moved from 150 to 130. ## Top Dunedin hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, The Curl Alchemist appeared in all three answers. Vivo Hair did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Loft Studio | 1st | 3 of 3 | 3 of 3 | | Aurum Hairstylists | 2nd | 2 of 3 | 2 of 3 | | The Curl Alchemist | 3rd | 3 of 3 | 3 of 3 | | Zen Hair | 4th | 2 of 3 | 2 of 3 | | Pure Hairdressing | 5th | 2 of 3 | 2 of 3 | | Zaibatsu Hair Art | 6th | 1 of 3 | 1 of 3 | | Bellissima Hair | 7th | 1 of 3 | 1 of 3 | | Klone Hair | Not ranked | 0 of 3 | 0 of 3 | | HairVn Hairdressing | Not ranked | 0 of 3 | 0 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Headquarters Hairdressing | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin hair salons - Asked ChatGPT "Which hair salon should I go to in Dunedin, New Zealand?": 1. Loft Studio, 2. Zen Hair, 3. The Curl Alchemist - Asked ChatGPT "What are the best hair salons in Dunedin, New Zealand?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Zen Hair, 5. Zaibatsu Hair Art, 6. Pure Hairdressing, 7. Bellissima Hair - Asked ChatGPT "What's the best hair salon in Dunedin, New Zealand for a haircut?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Pure Hairdressing Not named in any answer: Klone Hair, HairVn Hairdressing, Vivo Hair and Headquarters Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin hair salons in September 2026? - In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches. - Vivo Hair’s share of searches among Dunedin hair salons in New Zealand has lost ground for 3 months in a row, from 7.8% to 7.1% in September 2026. ## Month by month | Month | The Curl Alchemist estimated searches | The Curl Alchemist Share of Search | The Curl Alchemist rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 180 | 8.3% | 5 | 150 | 6.9% | 7 | | Nov 2025 | 180 | 8.8% | 6 | 210 | 10.2% | 4 | | Dec 2025 | 140 | 8.6% | 5 | 150 | 9.3% | 4 | | Jan 2026 | 190 | 10.6% | 4 | 150 | 8.3% | 5 | | Feb 2026 | 150 | 8.6% | 4 | 120 | 6.9% | 6 | | Mar 2026 | 210 | 10% | 3 | 200 | 9.5% | 5 | | Apr 2026 | 230 | 13.1% | 3 | 140 | 8% | 5 | | May 2026 | 240 | 12.1% | 3 | 180 | 9.1% | 4 | | Jun 2026 | 260 | 14.4% | 3 | 140 | 7.8% | 6 | | Jul 2026 | 230 | 12.7% | 3 | 140 | 7.7% | 6 | | Aug 2026 | 210 | 10.2% | 3 | 150 | 7.3% | 8 | | Sep 2026 | 190 | 10.3% | 3 | 130 | 7.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using The Curl Alchemist’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Curl Alchemist**: Measured on the search terms “curl alchemist” and “the curl alchemist”, summed into one figure. - **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair hamilton”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo mt eden”, “vivo northlands”, “vivo papamoa”, “vivo pukekohe”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo upper hutt”, “vivo westgate”, “vivo whakatane” and “vivohair”, summed into one figure. - [The Curl Alchemist profile](/demand/nz/brands/the-curl-alchemist) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All Dunedin hair salons in New Zealand](/demand/nz/locations/dunedin/hair-salons): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Curl Alchemist or Vivo Hair more popular in search? In September 2026, The Curl Alchemist had more branded searches than Vivo Hair among Dunedin hair salons in New Zealand. The Curl Alchemist had about 190 branded searches, while Vivo Hair had 130. The Curl Alchemist made up 10.3% of all Dunedin hair salon searches we track, and Vivo Hair accounted for 7.1%. ## Cite this page Brandwave. "The Curl Alchemist vs Vivo Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-curl-alchemist-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-curl-alchemist-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.