--- title: "The Crossing vs Westfield Riccarton: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Crossing or Westfield Riccarton? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-crossing-vs-westfield-riccarton" publisher: "Brandwave" --- # The Crossing vs Westfield Riccarton: Which is more popular by branded search in New Zealand? Which is more popular in search, The Crossing or Westfield Riccarton? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Crossing and Westfield Riccarton - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Crossing Share of Search**: 0.3% - **Westfield Riccarton Share of Search**: 42.8% ## Which is more popular in search, The Crossing or Westfield Riccarton? - In August 2026, Westfield Riccarton had more branded searches than The Crossing among christchurch shopping centres in New Zealand. Westfield Riccarton was estimated to have 110K branded searches compared to The Crossing’s 770, and held a 42.8% Share of Search versus The Crossing’s 0.3%. - Westfield Riccarton was ahead of The Crossing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Crossing’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 0.34% to 0.3%, and its estimated monthly branded searches moved from 850 to 770. - Across the 11 months ending August 2026, Westfield Riccarton’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 37.4% to 42.8%, and its estimated monthly branded searches moved from 93.6K to 110K. ## How did search popularity change for New Zealand christchurch shopping centres in August 2026? - In August 2026, Westfield Riccarton gained estimated Share of Search among christchurch shopping centres in New Zealand, from 41.8% to 42.8%. ## Month by month | Month | The Crossing estimated searches | The Crossing Share of Search | The Crossing rank | Westfield Riccarton estimated searches | Westfield Riccarton Share of Search | Westfield Riccarton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 0.34% | 6 | 93.6K | 37.4% | 1 | | Nov 2025 | 860 | 0.29% | 6 | 115K | 38.3% | 1 | | Dec 2025 | 1K | 0.25% | 6 | 179K | 43.4% | 1 | | Jan 2026 | 840 | 0.29% | 6 | 110K | 38.4% | 1 | | Feb 2026 | 650 | 0.21% | 6 | 110K | 36.3% | 2 | | Mar 2026 | 700 | 0.25% | 6 | 110K | 38.9% | 1 | | Apr 2026 | 820 | 0.27% | 6 | 119K | 39.7% | 1 | | May 2026 | 830 | 0.31% | 6 | 110K | 40.6% | 1 | | Jun 2026 | 700 | 0.3% | 6 | 93.4K | 40.6% | 1 | | Jul 2026 | 810 | 0.3% | 6 | 114K | 41.8% | 1 | | Aug 2026 | 770 | 0.3% | 6 | 110K | 42.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Crossing’s and Westfield Riccarton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Crossing**: Measured on the search terms “the crossing christchurch”, “the crossing mall”, “the crossing opening hours”, “the crossing shopping centre” and “the crossing shops”, summed into one figure. - **Westfield Riccarton**: Measured on the search terms “kmart westfield riccarton”, “riccarton mall”, “riccarton mall shops”, “shoe shops westfield riccarton”, “shops in westfield riccarton”, “westfield riccarton”, “westfield riccarton kmart”, “westfield riccarton map”, “westfield riccarton open hours”, “westfield riccarton shops”, “westfield riccarton xmas hours” and “westfieldriccarton”, summed into one figure. - [The Crossing profile](/demand/nz/brands/the-crossing) - [Westfield Riccarton profile](/demand/nz/brands/westfield-riccarton) - [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Crossing or Westfield Riccarton? In August 2026, Westfield Riccarton had more branded searches than The Crossing among christchurch shopping centres in New Zealand. Westfield Riccarton was estimated to have 110K branded searches compared to The Crossing’s 770, and held a 42.8% Share of Search versus The Crossing’s 0.3%. ## Cite this page Brandwave. "The Crossing vs Westfield Riccarton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-crossing-vs-westfield-riccarton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-crossing-vs-westfield-riccarton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.