--- title: "The Crossing vs The Tannery: Which is searched more in New Zealand?" description: "Is The Crossing or The Tannery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-tannery" publisher: "Brandwave" --- # The Crossing vs The Tannery: Which is searched more in New Zealand? Is The Crossing or The Tannery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Crossing and The Tannery - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Crossing Share of Search**: 2.9% - **The Tannery Share of Search**: 0.31% ## Is The Crossing or The Tannery more popular in search? - In September 2026, The Crossing had more branded searches than The Tannery among Christchurch shopping centres in New Zealand. The Crossing had about 6,640 branded searches, while The Tannery had 720. The Crossing made up 2.9% of all Christchurch shopping centre searches we track, and The Tannery accounted for 0.31%. - The Crossing was ahead of The Tannery in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Crossing’s share of searches among Christchurch shopping centres in New Zealand moved from 2.6% to 2.9%, and its estimated monthly branded searches moved from 6.7K to 6.6K. - Across the 12 months ending September 2026, The Tannery’s share of searches among Christchurch shopping centres in New Zealand moved from 0.35% to 0.31%, and its estimated monthly branded searches moved from 880 to 720. ## Top Christchurch shopping centres in ChatGPT and Google AI Overviews In three ChatGPT questions, The Crossing appeared in all three answers. The Tannery was mentioned in two out of three: in two of the three ChatGPT answers. The Crossing was listed before The Tannery in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Westfield Riccarton | 1st | 3 of 3 | 3 of 3 | | The Crossing | 2nd | 3 of 3 | 3 of 3 | | Northlands | 3rd | 3 of 3 | 3 of 3 | | The Palms | 4th | 2 of 3 | 2 of 3 | | The Tannery | 5th | 2 of 3 | 2 of 3 | | Riverside Market | 6th | 1 of 3 | 1 of 3 | | The Hub Hornby | Not ranked | 0 of 3 | 0 of 3 | | Eastgate | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Christchurch shopping centres - Asked ChatGPT "Which shopping centre should I shop at in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands, 4. The Palms, 5. The Tannery - Asked ChatGPT "What are the best shopping centres in Christchurch, New Zealand?": 1. Westfield Riccarton, 2. Northlands, 3. The Palms, 4. The Crossing, 5. The Tannery, 6. Riverside Market - Asked ChatGPT "What's the best shopping centre in Christchurch, New Zealand for a day of shopping?": 1. Westfield Riccarton, 2. The Crossing, 3. Northlands Not named in any answer: The Hub Hornby and Eastgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Christchurch shopping centres in September 2026? - The Crossing’s share of searches among Christchurch shopping centres in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.9% in September 2026. - Estimated monthly branded searches for The Tannery in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | The Crossing estimated searches | The Crossing Share of Search | The Crossing rank | The Tannery estimated searches | The Tannery Share of Search | The Tannery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.7K | 2.6% | 7 | 880 | 0.35% | 8 | | Nov 2025 | 8.2K | 2.9% | 7 | 880 | 0.31% | 8 | | Dec 2025 | 9.9K | 2.7% | 7 | 1K | 0.27% | 8 | | Jan 2026 | 8.1K | 2.8% | 7 | 880 | 0.31% | 8 | | Feb 2026 | 8.2K | 3% | 7 | 720 | 0.26% | 8 | | Mar 2026 | 6.6K | 2.4% | 7 | 880 | 0.32% | 8 | | Apr 2026 | 8.1K | 2.7% | 7 | 880 | 0.29% | 8 | | May 2026 | 8.1K | 3.3% | 7 | 720 | 0.29% | 8 | | Jun 2026 | 5.5K | 2.3% | 7 | 720 | 0.31% | 8 | | Jul 2026 | 6.6K | 2.7% | 7 | 880 | 0.36% | 8 | | Aug 2026 | 6.6K | 2.8% | 7 | 590 | 0.25% | 8 | | Sep 2026 | 6.6K | 2.9% | 7 | 720 | 0.31% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using The Crossing’s and The Tannery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Crossing**: Measured on the search terms “the crossing”, “the crossing mall” and “the crossing shops”, summed into one figure. - **The Tannery**: Measured on the search term “the tannery christchurch”. - [The Crossing profile](/demand/nz/brands/the-crossing) - [The Tannery profile](/demand/nz/brands/the-tannery) - [All Christchurch shopping centres in New Zealand](/demand/nz/locations/christchurch/shopping-centres): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Crossing or The Tannery more popular in search? In September 2026, The Crossing had more branded searches than The Tannery among Christchurch shopping centres in New Zealand. The Crossing had about 6,640 branded searches, while The Tannery had 720. The Crossing made up 2.9% of all Christchurch shopping centre searches we track, and The Tannery accounted for 0.31%. ## Cite this page Brandwave. "The Crossing vs The Tannery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-tannery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-tannery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.