--- title: "The Crossing vs The Hub Hornby: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Crossing or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-hub-hornby" publisher: "Brandwave" --- # The Crossing vs The Hub Hornby: Which is more popular by branded search in New Zealand? Which is more popular in search, The Crossing or The Hub Hornby? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Crossing and The Hub Hornby - **Competitive set**: Christchurch shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Crossing Share of Search**: 0.3% - **The Hub Hornby Share of Search**: 7.5% ## Which is more popular in search, The Crossing or The Hub Hornby? - In August 2026, The Hub Hornby had more branded searches than The Crossing among christchurch shopping centres in New Zealand. The Hub Hornby was estimated to have 19.3K branded searches compared to The Crossing’s 770, and held a 7.5% Share of Search versus The Crossing’s 0.3%. - The Hub Hornby was ahead of The Crossing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Crossing’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 0.34% to 0.3%, and its estimated monthly branded searches moved from 850 to 770. - Across the 11 months ending August 2026, The Hub Hornby’s estimated Share of Search among christchurch shopping centres in New Zealand moved from 9.4% to 7.5%, and its estimated monthly branded searches moved from 23.6K to 19.3K. ## How did search popularity change for New Zealand christchurch shopping centres in August 2026? - Estimated monthly branded searches for The Hub Hornby in New Zealand fell 18.3% over 11 measured months, from 23.6K to 19.3K in August 2026. ## Month by month | Month | The Crossing estimated searches | The Crossing Share of Search | The Crossing rank | The Hub Hornby estimated searches | The Hub Hornby Share of Search | The Hub Hornby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 0.34% | 6 | 23.6K | 9.4% | 4 | | Nov 2025 | 860 | 0.29% | 6 | 24.8K | 8.3% | 4 | | Dec 2025 | 1K | 0.25% | 6 | 32.3K | 7.8% | 4 | | Jan 2026 | 840 | 0.29% | 6 | 20.3K | 7.1% | 4 | | Feb 2026 | 650 | 0.21% | 6 | 19.3K | 6.4% | 4 | | Mar 2026 | 700 | 0.25% | 6 | 20.3K | 7.2% | 4 | | Apr 2026 | 820 | 0.27% | 6 | 24.8K | 8.3% | 4 | | May 2026 | 830 | 0.31% | 6 | 23.6K | 8.7% | 4 | | Jun 2026 | 700 | 0.3% | 6 | 20.3K | 8.8% | 4 | | Jul 2026 | 810 | 0.3% | 6 | 20.3K | 7.4% | 4 | | Aug 2026 | 770 | 0.3% | 6 | 19.3K | 7.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Crossing’s and The Hub Hornby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Crossing**: Measured on the search terms “the crossing christchurch”, “the crossing mall”, “the crossing opening hours”, “the crossing shopping centre” and “the crossing shops”, summed into one figure. - **The Hub Hornby**: Measured on the search terms “hornby mall”, “the hub hornby”, “the hub hornby opening hours” and “the hub hornby shops”, summed into one figure. - [The Crossing profile](/demand/nz/brands/the-crossing) - [The Hub Hornby profile](/demand/nz/brands/the-hub-hornby) - [All christchurch shopping centres in New Zealand](/demand/nz/categories/nz-christchurch-shopping-centres): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Crossing or The Hub Hornby? In August 2026, The Hub Hornby had more branded searches than The Crossing among christchurch shopping centres in New Zealand. The Hub Hornby was estimated to have 19.3K branded searches compared to The Crossing’s 770, and held a 7.5% Share of Search versus The Crossing’s 0.3%. ## Cite this page Brandwave. "The Crossing vs The Hub Hornby: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-hub-hornby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-crossing-vs-the-hub-hornby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.