--- title: "The Clubroom vs Total Golf: Which is searched more in New Zealand?" description: "Is The Clubroom or Total Golf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-clubroom-vs-total-golf" publisher: "Brandwave" --- # The Clubroom vs Total Golf: Which is searched more in New Zealand? Is The Clubroom or Total Golf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Clubroom and Total Golf - **Competitive set**: Golf stores - **Market**: New Zealand - **Month measured**: Sep 2026 - **The Clubroom Share of Search**: 12.8% - **Total Golf Share of Search**: 0.25% ## Is The Clubroom or Total Golf more popular in search? - In September 2026, The Clubroom had more branded searches than Total Golf among golf stores in New Zealand. The Clubroom had about 4,570 branded searches, while Total Golf had 90. The Clubroom made up 12.8% of all golf store searches we track, and Total Golf accounted for 0.25%. - The Clubroom was ahead of Total Golf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, The Clubroom’s share of searches among golf stores in New Zealand moved from 9.1% to 12.8%, and its estimated monthly branded searches moved from 3.8K to 4.6K. - Across the 12 months ending September 2026, Total Golf’s share of searches among golf stores in New Zealand moved from 0.34% to 0.25%, and its estimated monthly branded searches moved from 140 to 90. ## Top golf stores in ChatGPT and Google AI Overviews In three ChatGPT questions, The Clubroom appeared in all three answers. Total Golf did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Golf Warehouse | 1st | 3 of 3 | 3 of 3 | | The Clubroom | 2nd | 3 of 3 | 3 of 3 | | Golf HQ | 3rd | 3 of 3 | 3 of 3 | | Golf360 | Not ranked | 0 of 3 | 0 of 3 | | inGOLF | Not ranked | 0 of 3 | 0 of 3 | | The Golf Shop | Not ranked | 0 of 3 | 0 of 3 | | Total Golf | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about golf stores - Asked ChatGPT "Which golf store should I shop at in New Zealand?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ - Asked ChatGPT "What are the best golf stores in New Zealand?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ - Asked ChatGPT "What's the best golf store in New Zealand for new golf clubs?": 1. Golf Warehouse, 2. The Clubroom, 3. Golf HQ Not named in any answer: Golf360, inGOLF, The Golf Shop and Total Golf. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand golf stores in September 2026? - Estimated monthly branded searches for The Clubroom in New Zealand rose 21.2% over 12 measured months, from 3.8K to 4.6K in September 2026. - Estimated monthly branded searches for Total Golf in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Month by month | Month | The Clubroom estimated searches | The Clubroom Share of Search | The Clubroom rank | Total Golf estimated searches | Total Golf Share of Search | Total Golf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 9.1% | 3 | 140 | 0.34% | 7 | | Nov 2025 | 5.7K | 9.6% | 2 | 170 | 0.29% | 7 | | Dec 2025 | 6.9K | 11.3% | 2 | 140 | 0.23% | 7 | | Jan 2026 | 4.7K | 10.8% | 3 | 140 | 0.32% | 7 | | Feb 2026 | 4.6K | 13% | 2 | 140 | 0.39% | 7 | | Mar 2026 | 4.7K | 11.3% | 2 | 140 | 0.34% | 7 | | Apr 2026 | 4.7K | 11% | 3 | 110 | 0.26% | 7 | | May 2026 | 4.6K | 11.2% | 2 | 110 | 0.27% | 7 | | Jun 2026 | 4.6K | 13% | 2 | 110 | 0.31% | 7 | | Jul 2026 | 4.6K | 13.3% | 2 | 90 | 0.26% | 7 | | Aug 2026 | 4.6K | 13.1% | 2 | 110 | 0.32% | 7 | | Sep 2026 | 4.6K | 12.8% | 2 | 90 | 0.25% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using The Clubroom’s and Total Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Clubroom**: Measured on the search terms “the clubroom” and “the clubroom golf”, summed into one figure. - **Total Golf**: Measured on the search terms “total golf” and “totalgolf”, summed into one figure. - [The Clubroom profile](/demand/nz/brands/the-clubroom) - [Total Golf profile](/demand/nz/brands/total-golf) - [All golf stores in New Zealand](/demand/nz/categories/nz-golf-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is The Clubroom or Total Golf more popular in search? In September 2026, The Clubroom had more branded searches than Total Golf among golf stores in New Zealand. The Clubroom had about 4,570 branded searches, while Total Golf had 90. The Clubroom made up 12.8% of all golf store searches we track, and Total Golf accounted for 0.25%. ## Cite this page Brandwave. "The Clubroom vs Total Golf: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-clubroom-vs-total-golf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-clubroom-vs-total-golf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.