--- title: "The Car Guys vs Trade In Clearance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Car Guys or Trade In Clearance? Compare estimated monthly branded-search demand and Share of Search inside the Used Car Dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-car-guys-vs-trade-in-clearance" publisher: "Brandwave" --- # The Car Guys vs Trade In Clearance: Which is more popular by branded search in New Zealand? Which is more popular in search, The Car Guys or Trade In Clearance? Compare estimated monthly branded-search demand and Share of Search inside the Used Car Dealers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Car Guys and Trade In Clearance - **Competitive set**: Used Car Dealers - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Car Guys Share of Search**: 5.8% - **Trade In Clearance Share of Search**: 10.8% ## Which is more popular in search, The Car Guys or Trade In Clearance? - In August 2026, Trade In Clearance had more branded searches than The Car Guys among used car dealers in New Zealand. Trade In Clearance was estimated to have 3.1K branded searches compared to The Car Guys’ 1.7K, and held a 10.8% Share of Search versus The Car Guys’ 5.8%. - Trade In Clearance was ahead of The Car Guys in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Car Guys’ estimated Share of Search among used car dealers in New Zealand moved from 5.5% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 11 months ending August 2026, Trade In Clearance’s estimated Share of Search among used car dealers in New Zealand moved from 13.2% to 10.8%, and its estimated monthly branded searches moved from 3.9K to 3.1K. ## How did search popularity change for New Zealand used car dealers in August 2026? - In August 2026, Enterprise Motor Group overtook Trade In Clearance to rank 2nd among used car dealers in New Zealand, at 12.5%. - In August 2026, The Car Guys rose from 10th to 9th among used car dealers in New Zealand. - Estimated monthly branded searches for Trade In Clearance in New Zealand fell 19.8% over 11 measured months, from 3.9K to 3.1K in August 2026. ## Month by month | Month | The Car Guys estimated searches | The Car Guys Share of Search | The Car Guys rank | Trade In Clearance estimated searches | Trade In Clearance Share of Search | Trade In Clearance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 5.5% | 8 | 3.9K | 13.2% | 3 | | Nov 2025 | 1.3K | 4.5% | 12 | 3.8K | 13% | 3 | | Dec 2025 | 1.3K | 4.9% | 11 | 3.1K | 11.5% | 3 | | Jan 2026 | 1.7K | 5% | 11 | 4.6K | 13.9% | 2 | | Feb 2026 | 1.7K | 5.7% | 9 | 3.8K | 12.7% | 2 | | Mar 2026 | 2K | 6.3% | 8 | 3.8K | 11.9% | 2 | | Apr 2026 | 1.7K | 5.9% | 11 | 3.1K | 11% | 2 | | May 2026 | 1.7K | 5.5% | 11 | 3.8K | 12.6% | 2 | | Jun 2026 | 2K | 6.9% | 7 | 3.1K | 10.6% | 3 | | Jul 2026 | 1.7K | 6% | 10 | 3.1K | 10.8% | 2 | | Aug 2026 | 1.7K | 5.8% | 9 | 3.1K | 10.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Car Guys’ and Trade In Clearance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Car Guys**: Measured on the search terms “The Car Guys”, “the car guys cars”, “the car guys used cars” and “the car guys vehicles”, summed into one figure. - **Trade In Clearance**: Measured on the search terms “Trade in Clearance”, “trade in clearance cars” and “trade in clearance used cars”, summed into one figure. - [The Car Guys profile](/demand/nz/brands/the-car-guys) - [Trade In Clearance profile](/demand/nz/brands/trade-in-clearance) - [All used car dealers in New Zealand](/demand/nz/categories/used-car-dealers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Car Guys or Trade In Clearance? In August 2026, Trade In Clearance had more branded searches than The Car Guys among used car dealers in New Zealand. Trade In Clearance was estimated to have 3.1K branded searches compared to The Car Guys’ 1.7K, and held a 10.8% Share of Search versus The Car Guys’ 5.8%. ## Cite this page Brandwave. "The Car Guys vs Trade In Clearance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-car-guys-vs-trade-in-clearance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-car-guys-vs-trade-in-clearance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.