--- title: "The Bottle-O vs Thirsty Liquor: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, The Bottle-O or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/the-bottle-o-vs-thirsty-liquor" publisher: "Brandwave" --- # The Bottle-O vs Thirsty Liquor: Which is more popular by branded search in New Zealand? Which is more popular in search, The Bottle-O or Thirsty Liquor? Compare estimated monthly branded-search demand and Share of Search inside the Liquor Retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: The Bottle-O and Thirsty Liquor - **Competitive set**: Liquor Retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **The Bottle-O Share of Search**: 2.6% - **Thirsty Liquor Share of Search**: 12.8% ## Which is more popular in search, The Bottle-O or Thirsty Liquor? - In August 2026, Thirsty Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to The Bottle-O’s 3.6K, and held a 12.8% Share of Search versus The Bottle-O’s 2.6%. - Thirsty Liquor was ahead of The Bottle-O in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, The Bottle-O’s estimated Share of Search among liquor retailers in New Zealand moved from 2.9% to 2.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K. - Across the 11 months ending August 2026, Thirsty Liquor’s estimated Share of Search among liquor retailers in New Zealand moved from 11.3% to 12.8%, and its estimated monthly branded searches moved from 21.1K to 18K. ## How did search popularity change for New Zealand liquor retailers in August 2026? - In August 2026, The Bottle-O lost estimated Share of Search among liquor retailers in New Zealand, from 3.1% to 2.6%. - Estimated monthly branded searches for Thirsty Liquor in New Zealand fell 14.8% over 11 measured months, from 21.1K to 18K in August 2026. ## Month by month | Month | The Bottle-O estimated searches | The Bottle-O Share of Search | The Bottle-O rank | Thirsty Liquor estimated searches | Thirsty Liquor Share of Search | Thirsty Liquor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.9% | 4 | 21.1K | 11.3% | 3 | | Nov 2025 | 6.6K | 3.5% | 4 | 21.7K | 11.4% | 3 | | Dec 2025 | 9.9K | 2.9% | 4 | 39.3K | 11.5% | 3 | | Jan 2026 | 6.6K | 4.1% | 4 | 21.8K | 13.3% | 3 | | Feb 2026 | 6.6K | 4.5% | 4 | 21.6K | 14.6% | 3 | | Mar 2026 | 5.4K | 3.4% | 4 | 18.1K | 11.6% | 3 | | Apr 2026 | 5.4K | 3.1% | 5 | 22.2K | 12.8% | 3 | | May 2026 | 4.4K | 2.8% | 5 | 17.8K | 11.5% | 3 | | Jun 2026 | 3.6K | 2.6% | 6 | 17.7K | 12.6% | 3 | | Jul 2026 | 4.4K | 3.1% | 5 | 17.8K | 12.5% | 3 | | Aug 2026 | 3.6K | 2.6% | 6 | 18K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using The Bottle-O’s and Thirsty Liquor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **The Bottle-O**: Measured on the search terms “the bottle o liquor store” and “The Bottle-O”, summed into one figure. - **Thirsty Liquor**: Measured on the search terms “thirsty liquor”, “thirsty liquor claudelands”, “thirsty liquor grove road”, “thirsty liquor hillcrest”, “thirsty liquor near me”, “thirsty liquor new zealand”, “thirsty liquor nz”, “thirsty liquor online”, “thirsty liquor specials”, “thirsty liquor store”, “thirsty liquor store near me” and “thirstyliquor”, summed into one figure. - [The Bottle-O profile](/demand/nz/brands/the-bottle-o) - [Thirsty Liquor profile](/demand/nz/brands/thirsty-liquor) - [All liquor retailers in New Zealand](/demand/nz/categories/nz-liquor-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, The Bottle-O or Thirsty Liquor? In August 2026, Thirsty Liquor had more branded searches than The Bottle-O among liquor retailers in New Zealand. Thirsty Liquor was estimated to have 18K branded searches compared to The Bottle-O’s 3.6K, and held a 12.8% Share of Search versus The Bottle-O’s 2.6%. ## Cite this page Brandwave. "The Bottle-O vs Thirsty Liquor: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/the-bottle-o-vs-thirsty-liquor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/the-bottle-o-vs-thirsty-liquor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.