--- title: "Textmagic vs Twilio: Which is more popular in New Zealand?" description: "Is Textmagic or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/textmagic-vs-twilio" publisher: "Brandwave" --- # Textmagic vs Twilio: Which is more popular in New Zealand? Is Textmagic or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Textmagic and Twilio - **Competitive set**: SMS marketing platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Textmagic Share of Search**: 0.43% - **Twilio Share of Search**: 34.3% ## Is Textmagic or Twilio more popular in search? - In October 2026, Twilio had more branded searches than Textmagic among SMS marketing platforms in New Zealand. Twilio had about 1,600 branded searches, while Textmagic had 20. Twilio made up 34.3% of all SMS marketing platform searches we track, and Textmagic accounted for 0.43%. - Twilio was ahead of Textmagic in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Textmagic’s share of searches among SMS marketing platforms in New Zealand moved from 0.83% to 0.43%, and its estimated monthly branded searches moved from 40 to 20. - Across the 12 months ending October 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand moved from 27% to 34.3%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top SMS marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Textmagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Twilio was listed before Textmagic in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TNZ Group | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WebSMS | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | ClickSend | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Burst SMS | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twilio | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Modica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Attentive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SMS marketing platforms - Asked ChatGPT "Which SMS marketing platform should I use in New Zealand?": 1. TNZ Group, 2. WebSMS, 3. Klaviyo, 4. Twilio - Asked ChatGPT "What are the best SMS marketing platforms in New Zealand?": 1. Klaviyo, 2. TNZ Group, 3. Twilio, 4. ClickSend - Asked ChatGPT "What's the best SMS marketing platform in New Zealand for customer messaging?": 1. TNZ Group, 2. ClickSend, 3. Klaviyo - Searched Google, AI Overview "sms marketing platforms": 1. Burst SMS, 2. Klaviyo, 3. Textmagic - Searched Google, AI Overview "bulk sms nz": 1. WebSMS, 2. ClickSend, 3. TNZ Group Not named in any answer: Modica and Attentive. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SMS marketing platforms in October 2026? - In October 2026, Twilio gained share of searches among SMS marketing platforms in New Zealand, from 31% to 34.3%. - Estimated monthly branded searches for Textmagic in New Zealand fell 50% over 12 measured months, from 40 to 20 in October 2026. ## How has branded search for Textmagic and Twilio changed in New Zealand over the last 12 months? | Month | Textmagic estimated searches | Textmagic Share of Search | Textmagic rank | Twilio estimated searches | Twilio Share of Search | Twilio rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 0.83% | 6 | 1.3K | 27% | 2 | | Dec 2025 | 20 | 0.54% | 7 | 1.3K | 35.3% | 2 | | Jan 2026 | 30 | 0.7% | 7 | 1.3K | 30.2% | 2 | | Feb 2026 | 30 | 0.65% | 7 | 1.6K | 34.6% | 2 | | Mar 2026 | 20 | 0.36% | 8 | 1.9K | 34.7% | 2 | | Apr 2026 | 30 | 0.55% | 7 | 1.9K | 34.7% | 2 | | May 2026 | 30 | 0.48% | 8 | 1.9K | 30.5% | 2 | | Jun 2026 | 30 | 0.55% | 8 | 1.9K | 34.7% | 2 | | Jul 2026 | 10 | 0.18% | 8 | 1.9K | 34.7% | 2 | | Aug 2026 | 20 | 0.39% | 8 | 1.6K | 31% | 2 | | Sep 2026 | 20 | 0.39% | 8 | 1.6K | 31% | 2 | | Oct 2026 | 20 | 0.43% | 8 | 1.6K | 34.3% | 2 | ## How are Textmagic’s and Twilio’s branded searches counted? Brandwave collects information about searches that people make online using Textmagic’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Textmagic**: Measured on the search terms “textmagic” and “textmagic sms”, summed into one figure. - **Twilio**: Measured on the search term “twilio”. - [Textmagic profile](/demand/nz/brands/textmagic) - [Twilio profile](/demand/nz/brands/twilio) - [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Textmagic or Twilio more popular in search? In October 2026, Twilio had more branded searches than Textmagic among SMS marketing platforms in New Zealand. Twilio had about 1,600 branded searches, while Textmagic had 20. Twilio made up 34.3% of all SMS marketing platform searches we track, and Textmagic accounted for 0.43%. ## Cite this page Brandwave. "Textmagic vs Twilio: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/textmagic-vs-twilio This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/textmagic-vs-twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.