--- title: "TestRail vs Zephyr: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, TestRail or Zephyr? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/testrail-vs-zephyr-testing" publisher: "Brandwave" --- # TestRail vs Zephyr: Which is more popular by branded search in New Zealand? Which is more popular in search, TestRail or Zephyr? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TestRail and Zephyr - **Competitive set**: Test management tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **TestRail Share of Search**: 26.5% - **Zephyr Share of Search**: 38.2% ## Which is more popular in search, TestRail or Zephyr? - In August 2026, Zephyr had more branded searches than TestRail among test management tools in New Zealand. Zephyr was estimated to have 130 branded searches compared to TestRail’s 90, and held a 38.2% Share of Search versus TestRail’s 26.5%. - The lead changed hands once in the 11 months ending August 2026: Zephyr took it in July 2026. - Across the 11 months ending August 2026, TestRail’s estimated Share of Search among test management tools in New Zealand moved from 32.5% to 26.5%, and its estimated monthly branded searches moved from 130 to 90. - Across the 11 months ending August 2026, Zephyr’s estimated Share of Search among test management tools in New Zealand moved from 30% to 38.2%, and its estimated monthly branded searches moved from 120 to 130. ## How did search popularity change for New Zealand test management tools in August 2026? - In August 2026, Zephyr gained estimated Share of Search among test management tools in New Zealand, from 30.8% to 38.2%. - In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%. ## Month by month | Month | TestRail estimated searches | TestRail Share of Search | TestRail rank | Zephyr estimated searches | Zephyr Share of Search | Zephyr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 32.5% | 1 | 120 | 30% | 2 | | Nov 2025 | 170 | 37.8% | 1 | 100 | 22.2% | 2 | | Dec 2025 | 70 | 30.4% | 1 | 60 | 26.1% | 2 | | Jan 2026 | 120 | 32.4% | 1 | 100 | 27% | 2 | | Feb 2026 | 130 | 32.5% | 1 | 100 | 25% | 3 | | Mar 2026 | 190 | 35.8% | 1 | 140 | 26.4% | 2 | | Apr 2026 | 150 | 33.3% | 1 | 120 | 26.7% | 2 | | May 2026 | 120 | 27.3% | 1 | 120 | 27.3% | 3 | | Jun 2026 | 120 | 27.3% | 1 | 120 | 27.3% | 2 | | Jul 2026 | 100 | 25.6% | 2 | 120 | 30.8% | 1 | | Aug 2026 | 90 | 26.5% | 2 | 130 | 38.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using TestRail’s and Zephyr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TestRail**: Measured on the search terms “gurock testrail”, “jira test rail”, “jira testrail”, “test rail”, “test rail cost”, “test rail pricing”, “test rail software”, “test rail tool”, “testrail”, “testrail automated testing”, “testrail com”, “testrail cost”, “testrail exploratory testing”, “testrail gurock”, “testrail jira”, “testrail pricing”, “testrail software”, “testrail test management”, “testrail test management tool” and “testrail tool”, summed into one figure. - **Zephyr**: Measured on the search terms “jira zephyr scale”, “jira zephyr squad”, “test management tool zephyr”, “test management zephyr”, “zephyr advanced”, “zephyr enterprise”, “zephyr enterprise pricing”, “zephyr essential”, “zephyr for jira test management plugin”, “zephyr scale”, “zephyr scale cloud”, “zephyr scale for jira”, “zephyr scale jira”, “zephyr scale pricing”, “zephyr scale test management”, “zephyr scale test management for jira”, “zephyr squad”, “zephyr squad for jira”, “zephyr squad jira”, “zephyr squad test automation”, “zephyr test management for jira”, “zephyr test management jira”, “zephyr test management pricing”, “zephyr test management tool for jira”, “zephyr testing” and “zephyr testing tool”, summed into one figure. - [TestRail profile](/demand/nz/brands/testrail) - [Zephyr profile](/demand/nz/brands/zephyr-testing) - [All test management tools in New Zealand](/demand/nz/categories/nz-test-management-tools): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, TestRail or Zephyr? In August 2026, Zephyr had more branded searches than TestRail among test management tools in New Zealand. Zephyr was estimated to have 130 branded searches compared to TestRail’s 90, and held a 38.2% Share of Search versus TestRail’s 26.5%. ## Cite this page Brandwave. "TestRail vs Zephyr: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/testrail-vs-zephyr-testing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/testrail-vs-zephyr-testing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.