---
title: "TestRail vs Xray: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, TestRail or Xray? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/testrail-vs-xray"
publisher: "Brandwave"
---

# TestRail vs Xray: Which is more popular by branded search in New Zealand?

Which is more popular in search, TestRail or Xray? Compare estimated monthly branded-search demand and Share of Search inside the Test management tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: TestRail and Xray
- **Competitive set**: Test management tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **TestRail Share of Search**: 26.5%
- **Xray Share of Search**: 17.6%

## Which is more popular in search, TestRail or Xray?

- In August 2026, TestRail had more branded searches than Xray among test management tools in New Zealand. TestRail was estimated to have 90 branded searches compared to Xray’s 60, and held a 26.5% Share of Search versus Xray’s 17.6%.
- TestRail was ahead of Xray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, TestRail’s estimated Share of Search among test management tools in New Zealand moved from 32.5% to 26.5%, and its estimated monthly branded searches moved from 130 to 90.
- Across the 11 months ending August 2026, Xray’s estimated Share of Search among test management tools in New Zealand moved from 17.5% to 17.6%, and its estimated monthly branded searches moved from 70 to 60.

## How did search popularity change for New Zealand test management tools in August 2026?

- In August 2026, TestRail gained estimated Share of Search among test management tools in New Zealand, from 25.6% to 26.5%.
- In August 2026, Xray lost estimated Share of Search among test management tools in New Zealand, from 25.6% to 17.6%.

## Month by month

| Month | TestRail estimated searches | TestRail Share of Search | TestRail rank | Xray estimated searches | Xray Share of Search | Xray rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 32.5% | 1 | 70 | 17.5% | 3 |
| Nov 2025 | 170 | 37.8% | 1 | 90 | 20% | 3 |
| Dec 2025 | 70 | 30.4% | 1 | 50 | 21.7% | 3 |
| Jan 2026 | 120 | 32.4% | 1 | 70 | 18.9% | 3 |
| Feb 2026 | 130 | 32.5% | 1 | 60 | 15% | 4 |
| Mar 2026 | 190 | 35.8% | 1 | 110 | 20.8% | 3 |
| Apr 2026 | 150 | 33.3% | 1 | 110 | 24.4% | 3 |
| May 2026 | 120 | 27.3% | 1 | 120 | 27.3% | 2 |
| Jun 2026 | 120 | 27.3% | 1 | 90 | 20.5% | 3 |
| Jul 2026 | 100 | 25.6% | 2 | 100 | 25.6% | 3 |
| Aug 2026 | 90 | 26.5% | 2 | 60 | 17.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using TestRail’s and Xray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **TestRail**: Measured on the search terms “gurock testrail”, “jira test rail”, “jira testrail”, “test rail”, “test rail cost”, “test rail pricing”, “test rail software”, “test rail tool”, “testrail”, “testrail automated testing”, “testrail com”, “testrail cost”, “testrail exploratory testing”, “testrail gurock”, “testrail jira”, “testrail pricing”, “testrail software”, “testrail test management”, “testrail test management tool” and “testrail tool”, summed into one figure.
- **Xray**: Measured on the search terms “getxray app”, “jira xray test management”, “xray jira”, “xray jira cloud”, “xray jira cost”, “xray jira plugin”, “xray jira pricing”, “xray jira test”, “xray jira test management”, “xray test management”, “xray test management for jira”, “xray test management jira”, “xray test management pricing”, “xray test management tool” and “xray test management tool for jira”, summed into one figure.

- [TestRail profile](/demand/nz/brands/testrail)
- [Xray profile](/demand/nz/brands/xray)
- [All test management tools in New Zealand](/demand/nz/categories/nz-test-management-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, TestRail or Xray?

In August 2026, TestRail had more branded searches than Xray among test management tools in New Zealand. TestRail was estimated to have 90 branded searches compared to Xray’s 60, and held a 26.5% Share of Search versus Xray’s 17.6%.

## Cite this page

Brandwave. "TestRail vs Xray: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/testrail-vs-xray

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/testrail-vs-xray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.