--- title: "Terry Longley & Sons Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand?" description: "Is Terry Longley & Sons Funeral Services or Terry Longley & Son more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/terry-longley-vs-terry-longley-and-son" publisher: "Brandwave" --- # Terry Longley & Sons Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand? Is Terry Longley & Sons Funeral Services or Terry Longley & Son more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hawkes Bay funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Terry Longley & Sons Funeral Services and Terry Longley & Son - **Competitive set**: Hawkes Bay funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Terry Longley & Sons Funeral Services Share of Search**: 0.88% - **Terry Longley & Son Share of Search**: 2.7% ## Is Terry Longley & Sons Funeral Services or Terry Longley & Son more popular in search? - In October 2026, Terry Longley & Son had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Terry Longley & Son had about 30 branded searches, while Terry Longley & Sons Funeral Services had 10. Terry Longley & Son made up 2.7% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. - Terry Longley & Son was ahead of Terry Longley & Sons Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Terry Longley & Sons Funeral Services’ share of searches among hawkes Bay funeral directors in New Zealand moved from 0.92% to 0.88%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among hawkes Bay funeral directors in New Zealand moved from 4.6% to 2.7%, and its estimated monthly branded searches moved from 50 to 30. ## Top hawkes Bay funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Terry Longley & Sons Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Terry Longley & Sons Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 2 of 3 | 2 of 3 | | Howard & Gannon | 4th | 2 of 3 | 2 of 3 | | Dunstalls | 5th | 1 of 3 | 1 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hawkes Bay funeral directors - Asked ChatGPT "Which Hawkes Bay funeral director should I hire in Hawke's Bay Region, New Zealand?": 1. Gentle Touch Funeral Services, 2. Terry Longley & Sons Funeral Services, 3. Beth Shan - Asked ChatGPT "What are the best Hawkes Bay funeral directors in Hawke's Bay Region, New Zealand?": 1. Beth Shan, 2. Gentle Touch Funeral Services, 3. Terry Longley & Sons Funeral Services, 4. Howard & Gannon, 5. Dunstalls - Asked ChatGPT "What's the best Hawkes Bay funeral director in Hawke's Bay Region, New Zealand for a family funeral?": 1. Terry Longley & Sons Funeral Services, 2. Gentle Touch Funeral Services, 3. Howard & Gannon Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hawkes Bay funeral directors in October 2026? - In October 2026, Terry Longley & Son rose from 5th to 4th among hawkes Bay funeral directors in New Zealand. ## How has branded search for Terry Longley & Sons Funeral Services and Terry Longley & Son changed in New Zealand over the last 12 months? | Month | Terry Longley & Sons Funeral Services estimated searches | Terry Longley & Sons Funeral Services Share of Search | Terry Longley & Sons Funeral Services rank | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.92% | 6 | 50 | 4.6% | 4 | | Dec 2025 | 0 | 0% | 6 | 40 | 3.8% | 4 | | Jan 2026 | 0 | 0% | 6 | 30 | 2.1% | 4 | | Feb 2026 | 10 | 0.73% | 6 | 50 | 3.6% | 4 | | Mar 2026 | 10 | 0.83% | 6 | 50 | 4.1% | 4 | | Apr 2026 | 10 | 0.76% | 6 | 70 | 5.3% | 3 | | May 2026 | 10 | 0.83% | 6 | 90 | 7.5% | 3 | | Jun 2026 | 10 | 0.83% | 6 | 120 | 9.9% | 3 | | Jul 2026 | 10 | 0.71% | 6 | 140 | 10% | 3 | | Aug 2026 | 10 | 0.69% | 6 | 70 | 4.8% | 4 | | Sep 2026 | 10 | 0.83% | 6 | 30 | 2.5% | 5 | | Oct 2026 | 10 | 0.88% | 6 | 30 | 2.7% | 4 | ## How are Terry Longley & Sons Funeral Services’ and Terry Longley & Son’s branded searches counted? Brandwave collects information about searches that people make online using Terry Longley & Sons Funeral Services’ and Terry Longley & Son’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Terry Longley & Sons Funeral Services**: Measured on the search term “terry longley funeral”. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - [Terry Longley & Sons Funeral Services profile](/demand/nz/brands/terry-longley) - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [All hawkes Bay funeral directors in New Zealand](/demand/nz/locations/hawke-s-bay-region/funeral-directors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Terry Longley & Sons Funeral Services or Terry Longley & Son more popular in search? In October 2026, Terry Longley & Son had more branded searches than Terry Longley & Sons Funeral Services among hawkes Bay funeral directors in New Zealand. Terry Longley & Son had about 30 branded searches, while Terry Longley & Sons Funeral Services had 10. Terry Longley & Son made up 2.7% of all hawkes Bay funeral director searches we track, and Terry Longley & Sons Funeral Services accounted for 0.88%. ## Cite this page Brandwave. "Terry Longley & Sons Funeral Services vs Terry Longley & Son: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/terry-longley-vs-terry-longley-and-son This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/terry-longley-vs-terry-longley-and-son. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.