--- title: "Terry Longley & Son vs Tong & Peryer: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Terry Longley & Son or Tong & Peryer? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tong-peryer" publisher: "Brandwave" --- # Terry Longley & Son vs Tong & Peryer: Which is more popular by branded search in New Zealand? Which is more popular in search, Terry Longley & Son or Tong & Peryer? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Terry Longley & Son and Tong & Peryer - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Terry Longley & Son Share of Search**: 7.2% - **Tong & Peryer Share of Search**: 13.9% ## Which is more popular in search, Terry Longley & Son or Tong & Peryer? - In August 2026, Tong & Peryer had more branded searches than Terry Longley & Son among hastings funeral directors in New Zealand. Tong & Peryer was estimated to have 270 branded searches compared to Terry Longley & Son’s 140, and held a 13.9% Share of Search versus Terry Longley & Son’s 7.2%. - Tong & Peryer was ahead of Terry Longley & Son in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Terry Longley & Son’s estimated Share of Search among hastings funeral directors in New Zealand moved from 7.6% to 7.2%, and its estimated monthly branded searches moved from 150 to 140. - Across the 11 months ending August 2026, Tong & Peryer’s estimated Share of Search among hastings funeral directors in New Zealand moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 270. ## How did search popularity change for New Zealand hastings funeral directors in August 2026? - In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%. - In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%. ## Month by month | Month | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | Tong & Peryer estimated searches | Tong & Peryer Share of Search | Tong & Peryer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 7.6% | 3 | 270 | 13.7% | 2 | | Nov 2025 | 100 | 6.3% | 3 | 210 | 13.3% | 2 | | Dec 2025 | 80 | 4.5% | 3 | 270 | 15.3% | 2 | | Jan 2026 | 60 | 2.8% | 4 | 170 | 7.9% | 2 | | Feb 2026 | 80 | 5.3% | 3 | 190 | 12.7% | 2 | | Mar 2026 | 80 | 4.8% | 3 | 140 | 8.4% | 2 | | Apr 2026 | 100 | 5.3% | 4 | 230 | 12.1% | 2 | | May 2026 | 140 | 6.7% | 3 | 370 | 17.7% | 2 | | Jun 2026 | 220 | 11.8% | 3 | 350 | 18.7% | 2 | | Jul 2026 | 270 | 11.5% | 3 | 390 | 16.6% | 2 | | Aug 2026 | 140 | 7.2% | 3 | 270 | 13.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Terry Longley & Son’s and Tong & Peryer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - **Tong & Peryer**: Measured on the search terms “tong & peryer”, “tong & peryer funeral directors”, “tong and peryer” and “tong and peryer hastings”, summed into one figure. - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [Tong & Peryer profile](/demand/nz/brands/tong-peryer) - [All hastings funeral directors in New Zealand](/demand/nz/categories/nz-hastings-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Terry Longley & Son or Tong & Peryer? In August 2026, Tong & Peryer had more branded searches than Terry Longley & Son among hastings funeral directors in New Zealand. Tong & Peryer was estimated to have 270 branded searches compared to Terry Longley & Son’s 140, and held a 13.9% Share of Search versus Terry Longley & Son’s 7.2%. ## Cite this page Brandwave. "Terry Longley & Son vs Tong & Peryer: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tong-peryer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tong-peryer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.