--- title: "Terry Longley & Son vs Tim Hutchins Funeral Services: Which is more popular in New Zealand?" description: "Is Terry Longley & Son or Tim Hutchins Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tim-hutchins-funeral" publisher: "Brandwave" --- # Terry Longley & Son vs Tim Hutchins Funeral Services: Which is more popular in New Zealand? Is Terry Longley & Son or Tim Hutchins Funeral Services more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Terry Longley & Son and Tim Hutchins Funeral Services - **Competitive set**: Hastings funeral directors - **Market**: New Zealand - **Month measured**: Oct 2026 - **Terry Longley & Son Share of Search**: 2.9% - **Tim Hutchins Funeral Services Share of Search**: 2.9% ## Is Terry Longley & Son or Tim Hutchins Funeral Services more popular in search? - In October 2026, Terry Longley & Son and Tim Hutchins Funeral Services were level in searches among Hastings funeral directors in New Zealand, with an estimated 10 branded searches each, at 2.9% of the total each. - Terry Longley & Son was ahead of Tim Hutchins Funeral Services in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand moved from 3.7% to 2.9%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Tim Hutchins Funeral Services’ share of searches among Hastings funeral directors in New Zealand moved from 0% to 2.9%, and its estimated monthly branded searches moved from 0 to 10. ## Top Hastings funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Tim Hutchins Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gentle Touch Funeral Services | 1st | 3 of 3 | 3 of 3 | | Tim Hutchins Funeral Services | 2nd | 3 of 3 | 3 of 3 | | Beth Shan | 3rd | 3 of 3 | 3 of 3 | | Tong & Peryer | 4th | 2 of 3 | 2 of 3 | | Terry Longley & Son | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings funeral directors - Asked ChatGPT "Which funeral director should I hire in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Beth Shan, 3. Tim Hutchins Funeral Services, 4. Tong & Peryer - Asked ChatGPT "What are the best funeral directors in Hastings, New Zealand?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan, 4. Tong & Peryer - Asked ChatGPT "What's the best funeral director in Hastings, New Zealand for a loved one?": 1. Gentle Touch Funeral Services, 2. Tim Hutchins Funeral Services, 3. Beth Shan Not named in any answer: Terry Longley & Son. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings funeral directors in October 2026? - Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026. ## How has branded search for Terry Longley & Son and Tim Hutchins Funeral Services changed in New Zealand over the last 12 months? | Month | Terry Longley & Son estimated searches | Terry Longley & Son Share of Search | Terry Longley & Son rank | Tim Hutchins Funeral Services estimated searches | Tim Hutchins Funeral Services Share of Search | Tim Hutchins Funeral Services rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 3.7% | 4 | 0 | 0% | 5 | | Dec 2025 | 10 | 3.2% | 4 | 0 | 0% | 5 | | Jan 2026 | 10 | 3.1% | 4 | 0 | 0% | 5 | | Feb 2026 | 10 | 4.5% | 4 | 0 | 0% | 5 | | Mar 2026 | 20 | 6.3% | 4 | 0 | 0% | 5 | | Apr 2026 | 20 | 7.4% | 4 | 0 | 0% | 5 | | May 2026 | 20 | 6.9% | 4 | 0 | 0% | 5 | | Jun 2026 | 40 | 12.9% | 3 | 0 | 0% | 5 | | Jul 2026 | 50 | 13.9% | 3 | 0 | 0% | 5 | | Aug 2026 | 30 | 9.7% | 3 | 20 | 6.5% | 5 | | Sep 2026 | 10 | 3.2% | 4 | 10 | 3.2% | 5 | | Oct 2026 | 10 | 2.9% | 4 | 10 | 2.9% | 5 | ## How are Terry Longley & Son’s and Tim Hutchins Funeral Services’ branded searches counted? Brandwave collects information about searches that people make online using Terry Longley & Son’s and Tim Hutchins Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Terry Longley & Son**: Measured on the search terms “terry longley & son” and “terry longley and son”, summed into one figure. - **Tim Hutchins Funeral Services**: Measured on the search term “tim hutchins funeral”. - [Terry Longley & Son profile](/demand/nz/brands/terry-longley-and-son) - [Tim Hutchins Funeral Services profile](/demand/nz/brands/tim-hutchins-funeral) - [All Hastings funeral directors in New Zealand](/demand/nz/locations/hastings/funeral-directors): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Terry Longley & Son or Tim Hutchins Funeral Services more popular in search? In October 2026, Terry Longley & Son and Tim Hutchins Funeral Services were level in searches among Hastings funeral directors in New Zealand, with an estimated 10 branded searches each, at 2.9% of the total each. ## Cite this page Brandwave. "Terry Longley & Son vs Tim Hutchins Funeral Services: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tim-hutchins-funeral This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/terry-longley-and-son-vs-tim-hutchins-funeral. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.