--- title: "Teng Tools vs Wera: Which is searched more in New Zealand?" description: "Is Teng Tools or Wera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/teng-tools-vs-wera-tools" publisher: "Brandwave" --- # Teng Tools vs Wera: Which is searched more in New Zealand? Is Teng Tools or Wera more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Teng Tools and Wera - **Competitive set**: Hand tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Teng Tools Share of Search**: 7.2% - **Wera Share of Search**: 9.6% ## Is Teng Tools or Wera more popular in search? - In September 2026, Wera had more branded searches than Teng Tools among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Teng Tools had 840. Wera made up 9.6% of all hand tool brand searches we track, and Teng Tools accounted for 7.2%. - The lead changed hands 3 times in the 12 months ending September 2026: Wera took it in November 2025, Teng Tools took it in January 2026, Wera took it in February 2026. - Across the 12 months ending September 2026, Teng Tools’ share of searches among hand tool brands in New Zealand moved from 8.9% to 7.2%, and its estimated monthly branded searches moved from 850 to 840. - Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand moved from 7.4% to 9.6%, and its estimated monthly branded searches moved from 700 to 1.1K. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Teng Tools did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kincrome | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wera | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GearWrench | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stahlwille | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy in New Zealand?": 1. Bahco, 2. Kincrome, 3. Stanley, 4. Stanley, 5. Knipex, 6. Wera - Asked ChatGPT "What are the best hand tool brands in New Zealand?": 1. Knipex, 2. Bahco, 3. Wera, 4. Wiha, 5. Stanley, 6. Stanley - Asked ChatGPT "What's the best hand tool brand in New Zealand for home repairs and DIY?": 1. Stanley, 2. Stanley, 3. Bahco, 4. Irwin, 5. Kincrome - Searched Google, AI Overview "hand tools nz": 1. Stanley, 2. Stanley, 3. Bahco, 4. Knipex - Searched Google, AI Overview "tool kit nz": 1. Stanley, 2. Stanley, 3. Kincrome Not named in any answer: Teng Tools, GearWrench, Stahlwille and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand tool brands in September 2026? - In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches. - Teng Tools’ share of searches among hand tool brands in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.2% in September 2026. - Estimated monthly branded searches for Wera in New Zealand rose 60% over 12 measured months, from 700 to 1.1K in September 2026. ## Month by month | Month | Teng Tools estimated searches | Teng Tools Share of Search | Teng Tools rank | Wera estimated searches | Wera Share of Search | Wera rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 850 | 8.9% | 5 | 700 | 7.4% | 6 | | Nov 2025 | 750 | 7.9% | 6 | 940 | 9.9% | 4 | | Dec 2025 | 660 | 6.5% | 7 | 910 | 9% | 5 | | Jan 2026 | 770 | 8.9% | 5 | 730 | 8.4% | 6 | | Feb 2026 | 730 | 8.1% | 6 | 960 | 10.6% | 5 | | Mar 2026 | 870 | 8.9% | 6 | 890 | 9.1% | 5 | | Apr 2026 | 750 | 8% | 6 | 870 | 9.2% | 5 | | May 2026 | 930 | 8.4% | 6 | 1K | 9% | 5 | | Jun 2026 | 1K | 8.7% | 5 | 1K | 8.7% | 6 | | Jul 2026 | 910 | 7.4% | 7 | 1.2K | 9.9% | 4 | | Aug 2026 | 940 | 7.3% | 7 | 1.3K | 9.8% | 4 | | Sep 2026 | 840 | 7.2% | 7 | 1.1K | 9.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Teng Tools’ and Wera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Teng Tools**: Measured on the search terms “teng socket set”, “teng tool box”, “teng tool box and tools”, “teng tool chest”, “teng tool kit”, “teng tool set”, “teng tools”, “teng tools socket set”, “teng tools tool box” and “teng torque wrench”, summed into one figure. - **Wera**: Measured on the search terms “wera advent calendar”, “wera allen keys”, “wera allen wrenches”, “wera hex keys”, “wera screwdrivers”, “wera set screwdriver”, “wera socket set”, “wera spanner set”, “wera tool check”, “wera tools”, “wera tools allen keys”, “wera torque screwdriver” and “wera torque wrench”, summed into one figure. - [Teng Tools profile](/demand/nz/brands/teng-tools) - [Wera profile](/demand/nz/brands/wera-tools) - [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Teng Tools or Wera more popular in search? In September 2026, Wera had more branded searches than Teng Tools among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Teng Tools had 840. Wera made up 9.6% of all hand tool brand searches we track, and Teng Tools accounted for 7.2%. ## Cite this page Brandwave. "Teng Tools vs Wera: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/teng-tools-vs-wera-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/teng-tools-vs-wera-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.