--- title: "Tender Leaf Toys vs VTech: Which is more popular in New Zealand?" description: "Is Tender Leaf Toys or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tender-leaf-toys-vs-vtech" publisher: "Brandwave" --- # Tender Leaf Toys vs VTech: Which is more popular in New Zealand? Is Tender Leaf Toys or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tender Leaf Toys and VTech - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Tender Leaf Toys Share of Search**: 0.06% - **VTech Share of Search**: 3% ## Is Tender Leaf Toys or VTech more popular in search? - In October 2026, VTech had more branded searches than Tender Leaf Toys among toy brands in New Zealand. VTech had about 3,740 branded searches, while Tender Leaf Toys had 70. VTech made up 3% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. - VTech was ahead of Tender Leaf Toys in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Tender Leaf Toys’ share of searches among toy brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending October 2026, VTech’s share of searches among toy brands in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches moved from 4.2K to 3.7K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VTech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tender Leaf Toys did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Little Nation, Nerf, Hasbro, Tender Leaf Toys and KidKraft. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in October 2026? - In October 2026, VTech overtook Connetix to rank 4th among toy brands in New Zealand, with 3% of the searches. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in October 2026. ## How has branded search for Tender Leaf Toys and VTech changed in New Zealand over the last 12 months? | Month | Tender Leaf Toys estimated searches | Tender Leaf Toys Share of Search | Tender Leaf Toys rank | VTech estimated searches | VTech Share of Search | VTech rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110 | 0.07% | 14 | 4.2K | 2.7% | 5 | | Dec 2025 | 70 | 0.04% | 14 | 4K | 2.2% | 4 | | Jan 2026 | 50 | 0.04% | 14 | 2.2K | 1.6% | 4 | | Feb 2026 | 40 | 0.04% | 14 | 1.8K | 1.8% | 5 | | Mar 2026 | 50 | 0.05% | 14 | 1.8K | 1.7% | 4 | | Apr 2026 | 50 | 0.04% | 14 | 2K | 1.8% | 4 | | May 2026 | 50 | 0.04% | 14 | 2.3K | 1.9% | 4 | | Jun 2026 | 70 | 0.06% | 14 | 2.3K | 1.9% | 4 | | Jul 2026 | 90 | 0.08% | 14 | 2.5K | 2.1% | 4 | | Aug 2026 | 50 | 0.04% | 14 | 2.7K | 2% | 4 | | Sep 2026 | 70 | 0.06% | 14 | 3K | 2.4% | 5 | | Oct 2026 | 70 | 0.06% | 14 | 3.7K | 3% | 4 | ## How are Tender Leaf Toys’ and VTech’s branded searches counted? Brandwave collects information about searches that people make online using Tender Leaf Toys’ and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - **VTech**: Measured on the search terms “vtech”, “vtech cam”, “vtech dj mix”, “vtech drum set”, “vtech fire station”, “vtech kidizoom”, “vtech laptop”, “vtech learning walker”, “vtech marble run”, “vtech marble rush”, “vtech set”, “vtech toot toot”, “vtech toy”, “vtech walker” and “vtech walkie talkie”, summed into one figure. - [Tender Leaf Toys profile](/demand/nz/brands/tender-leaf-toys) - [VTech profile](/demand/nz/brands/vtech) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tender Leaf Toys or VTech more popular in search? In October 2026, VTech had more branded searches than Tender Leaf Toys among toy brands in New Zealand. VTech had about 3,740 branded searches, while Tender Leaf Toys had 70. VTech made up 3% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. ## Cite this page Brandwave. "Tender Leaf Toys vs VTech: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/tender-leaf-toys-vs-vtech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tender-leaf-toys-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.