--- title: "TELUS Health vs Umbrella Wellbeing: Which is searched more in New Zealand?" description: "Is TELUS Health or Umbrella Wellbeing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/telus-health-vs-umbrella-wellbeing" publisher: "Brandwave" --- # TELUS Health vs Umbrella Wellbeing: Which is searched more in New Zealand? Is TELUS Health or Umbrella Wellbeing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TELUS Health and Umbrella Wellbeing - **Competitive set**: Employee assistance programme providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **TELUS Health Share of Search**: 38% - **Umbrella Wellbeing Share of Search**: 3.1% ## Is TELUS Health or Umbrella Wellbeing more popular in search? - In September 2026, TELUS Health had more branded searches than Umbrella Wellbeing among employee assistance programme providers in New Zealand. TELUS Health had about 1,110 branded searches, while Umbrella Wellbeing had 90. TELUS Health made up 38% of all employee assistance programme provider searches we track, and Umbrella Wellbeing accounted for 3.1%. - TELUS Health was ahead of Umbrella Wellbeing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TELUS Health’s share of searches among employee assistance programme providers in New Zealand moved from 49.1% to 38%, and its estimated monthly branded searches held steady at 1.1K. - Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among employee assistance programme providers in New Zealand moved from 6.1% to 3.1%, and its estimated monthly branded searches moved from 140 to 90. ## Top employee assistance programme providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TELUS Health and Umbrella Wellbeing were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TELUS Health was listed before Umbrella Wellbeing in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about employee assistance programme providers - Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing - Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP - Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing - Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP - Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee assistance programme providers in September 2026? - Estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026. ## Month by month | Month | TELUS Health estimated searches | TELUS Health Share of Search | TELUS Health rank | Umbrella Wellbeing estimated searches | Umbrella Wellbeing Share of Search | Umbrella Wellbeing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 49.1% | 1 | 140 | 6.1% | 6 | | Nov 2025 | 1.2K | 49.6% | 1 | 110 | 4.7% | 6 | | Dec 2025 | 820 | 50% | 1 | 70 | 4.3% | 6 | | Jan 2026 | 1.2K | 53.7% | 1 | 70 | 3.2% | 6 | | Feb 2026 | 1.1K | 50.4% | 1 | 70 | 3.1% | 6 | | Mar 2026 | 1.3K | 51.6% | 1 | 140 | 5.5% | 6 | | Apr 2026 | 1.1K | 47% | 1 | 110 | 4.7% | 6 | | May 2026 | 1.1K | 45.6% | 1 | 110 | 4.4% | 6 | | Jun 2026 | 1.1K | 43.8% | 1 | 70 | 2.7% | 6 | | Jul 2026 | 970 | 35% | 1 | 90 | 3.2% | 6 | | Aug 2026 | 1.2K | 38.4% | 1 | 90 | 2.9% | 6 | | Sep 2026 | 1.1K | 38% | 1 | 90 | 3.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using TELUS Health’s and Umbrella Wellbeing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TELUS Health**: Measured on the search terms “benestar”, “benestar counselling”, “benestar eap”, “lifeworks telus”, “lifeworks telus health”, “telus eap”, “telus health”, “telus health care”, “telus health eap”, “telus health lifeworks”, “telus health one”, “telus health services”, “telus healthcare”, “telus lifeworks”, “telus mental health”, “telus occupational health” and “telushealth”, summed into one figure. - **Umbrella Wellbeing**: Measured on the search term “umbrella wellbeing”. - [TELUS Health profile](/demand/nz/brands/telus-health) - [Umbrella Wellbeing profile](/demand/nz/brands/umbrella-wellbeing) - [All employee assistance programme providers in New Zealand](/demand/nz/categories/nz-employee-assistance-programme-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TELUS Health or Umbrella Wellbeing more popular in search? In September 2026, TELUS Health had more branded searches than Umbrella Wellbeing among employee assistance programme providers in New Zealand. TELUS Health had about 1,110 branded searches, while Umbrella Wellbeing had 90. TELUS Health made up 38% of all employee assistance programme provider searches we track, and Umbrella Wellbeing accounted for 3.1%. ## Cite this page Brandwave. "TELUS Health vs Umbrella Wellbeing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/telus-health-vs-umbrella-wellbeing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/telus-health-vs-umbrella-wellbeing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.