--- title: "Tefal vs Tramontina: Which is searched more in New Zealand?" description: "Is Tefal or Tramontina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tefal-vs-tramontina" publisher: "Brandwave" --- # Tefal vs Tramontina: Which is searched more in New Zealand? Is Tefal or Tramontina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tefal and Tramontina - **Competitive set**: Cookware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tefal Share of Search**: 9.2% - **Tramontina Share of Search**: 2.3% ## Is Tefal or Tramontina more popular in search? - In September 2026, Tefal had more branded searches than Tramontina among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while Tramontina had 360. Tefal made up 9.2% of all cookware brand searches we track, and Tramontina accounted for 2.3%. - Tefal was ahead of Tramontina in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands in New Zealand moved from 10% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K. - Across the 12 months ending September 2026, Tramontina’s share of searches among cookware brands in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 290 to 360. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tramontina did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GreenPan | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Essteele | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy in New Zealand?": 1. Scanpan, 2. Essteele, 3. Tefal, 4. Le Creuset, 5. GreenPan - Asked ChatGPT "What are the best cookware brands in New Zealand?": 1. Scanpan, 2. Le Creuset, 3. Tefal - Asked ChatGPT "What's the best cookware brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. Essteele - Searched Google, AI Overview "pots and pans nz": 1. GreenPan, 2. Scanpan, 3. Le Creuset, 4. Tefal - Searched Google, AI Overview "non stick cookware": 1. Scanpan, 2. GreenPan Not named in any answer: Staub, HexClad, Tramontina and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cookware brands in September 2026? - In September 2026, Tefal lost share of searches among cookware brands in New Zealand, from 10.7% to 9.2%. - In September 2026, Tramontina rose from 8th to 7th among cookware brands in New Zealand. ## Month by month | Month | Tefal estimated searches | Tefal Share of Search | Tefal rank | Tramontina estimated searches | Tramontina Share of Search | Tramontina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 10% | 3 | 290 | 2.2% | 8 | | Nov 2025 | 1.6K | 8.7% | 3 | 370 | 2.1% | 8 | | Dec 2025 | 1.3K | 6.6% | 3 | 390 | 1.9% | 8 | | Jan 2026 | 1.2K | 7.6% | 3 | 360 | 2.4% | 8 | | Feb 2026 | 940 | 8% | 3 | 240 | 2.1% | 8 | | Mar 2026 | 1.3K | 9.5% | 3 | 260 | 1.9% | 8 | | Apr 2026 | 1.3K | 9.3% | 3 | 350 | 2.6% | 8 | | May 2026 | 1.4K | 9.3% | 3 | 330 | 2.2% | 8 | | Jun 2026 | 1.5K | 9.6% | 3 | 290 | 1.8% | 8 | | Jul 2026 | 1.6K | 9.4% | 3 | 630 | 3.8% | 5 | | Aug 2026 | 1.8K | 10.7% | 3 | 420 | 2.6% | 8 | | Sep 2026 | 1.4K | 9.2% | 3 | 360 | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Tefal’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal cook set”, “tefal cookware”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - **Tramontina**: Measured on the search terms “frying pan tramontina”, “pan tramontina”, “tramontina”, “tramontina cast iron”, “tramontina cookware”, “tramontina dutch oven” and “tramontina pots”, summed into one figure. - [Tefal profile](/demand/nz/brands/tefal) - [Tramontina profile](/demand/nz/brands/tramontina) - [All cookware brands in New Zealand](/demand/nz/categories/nz-cookware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tefal or Tramontina more popular in search? In September 2026, Tefal had more branded searches than Tramontina among cookware brands in New Zealand. Tefal had about 1,410 branded searches, while Tramontina had 360. Tefal made up 9.2% of all cookware brand searches we track, and Tramontina accounted for 2.3%. ## Cite this page Brandwave. "Tefal vs Tramontina: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tefal-vs-tramontina This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tefal-vs-tramontina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.