--- title: "Tea Total vs Twinings: Which is searched more in New Zealand?" description: "Is Tea Total or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tea-total-vs-twinings" publisher: "Brandwave" --- # Tea Total vs Twinings: Which is searched more in New Zealand? Is Tea Total or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tea Total and Twinings - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tea Total Share of Search**: 16.5% - **Twinings Share of Search**: 9.1% ## Is Tea Total or Twinings more popular in search? - In September 2026, Tea Total had more branded searches than Twinings among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Twinings had 1,330. Tea Total made up 16.5% of all tea brand searches we track, and Twinings accounted for 9.1%. - Tea Total was ahead of Twinings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tea Total’s share of searches among tea brands in New Zealand moved from 13.6% to 16.5%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in New Zealand moved from 8% to 9.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tea Total appeared in all five answers. Twinings was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tea Total was listed before Twinings in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dilmah | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tea Total | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in September 2026? - In September 2026, Tea Total lost share of searches among tea brands in New Zealand, from 18.6% to 16.5%. - In September 2026, Twinings lost share of searches among tea brands in New Zealand, from 9.8% to 9.1%. ## Month by month | Month | Tea Total estimated searches | Tea Total Share of Search | Tea Total rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 13.6% | 3 | 1.1K | 8% | 6 | | Nov 2025 | 2.4K | 15.6% | 3 | 800 | 5.2% | 6 | | Dec 2025 | 2.4K | 15% | 2 | 780 | 4.9% | 6 | | Jan 2026 | 1.9K | 14% | 4 | 930 | 6.9% | 6 | | Feb 2026 | 1.6K | 14.3% | 4 | 790 | 7.1% | 6 | | Mar 2026 | 1.9K | 14.9% | 3 | 970 | 7.6% | 6 | | Apr 2026 | 2.4K | 18.8% | 2 | 910 | 7.1% | 6 | | May 2026 | 3.6K | 22.6% | 1 | 1.6K | 10.2% | 5 | | Jun 2026 | 2.9K | 19.1% | 1 | 1.4K | 9% | 5 | | Jul 2026 | 2.9K | 19.9% | 1 | 1.4K | 9.8% | 5 | | Aug 2026 | 2.9K | 18.6% | 2 | 1.5K | 9.8% | 5 | | Sep 2026 | 2.4K | 16.5% | 2 | 1.3K | 9.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Tea Total’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tea Total**: Measured on the search term “tea total”. - **Twinings**: Measured on the search terms “twinings”, “twinings english tea”, “twinings tea” and “twinings tea bags”, summed into one figure. - [Tea Total profile](/demand/nz/brands/tea-total) - [Twinings profile](/demand/nz/brands/twinings) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tea Total or Twinings more popular in search? In September 2026, Tea Total had more branded searches than Twinings among tea brands in New Zealand. Tea Total had about 2,400 branded searches, while Twinings had 1,330. Tea Total made up 16.5% of all tea brand searches we track, and Twinings accounted for 9.1%. ## Cite this page Brandwave. "Tea Total vs Twinings: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tea-total-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tea-total-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.