---
title: "Te Puia vs Wai-O-Tapu: Which is searched more in New Zealand?"
description: "Is Te Puia or Wai-O-Tapu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/te-puia-vs-wai-o-tapu"
publisher: "Brandwave"
---

# Te Puia vs Wai-O-Tapu: Which is searched more in New Zealand?

Is Te Puia or Wai-O-Tapu more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Te Puia and Wai-O-Tapu
- **Competitive set**: Visitor attractions
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Te Puia Share of Search**: 1.7%
- **Wai-O-Tapu Share of Search**: 5.6%

## Is Te Puia or Wai-O-Tapu more popular in search?

- In September 2026, Wai-O-Tapu had more branded searches than Te Puia among visitor attractions in New Zealand. Wai-O-Tapu had about 28,000 branded searches, while Te Puia had 8,460. Wai-O-Tapu made up 5.6% of all visitor attraction searches we track, and Te Puia accounted for 1.7%.
- Wai-O-Tapu was ahead of Te Puia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Te Puia’s share of searches among visitor attractions in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 10.4K to 8.5K.
- Across the 12 months ending September 2026, Wai-O-Tapu’s share of searches among visitor attractions in New Zealand moved from 7% to 5.6%, and its estimated monthly branded searches moved from 42K to 28K.

## Top visitor attractions in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Puia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wai-O-Tapu was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Te Puia was listed before Wai-O-Tapu in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hobbiton Movie Set | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Te Puia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Waitomo Glowworm Caves | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Wai-O-Tapu | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Skyline Rotorua | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Weta Workshop | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Waitangi Treaty Grounds | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sky Tower | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rainbow's End | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skyline Queenstown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kelly Tarlton's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| International Antarctic Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Shotover Jet | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Larnach Castle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Agrodome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| All Blacks Experience | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about visitor attractions

- Asked ChatGPT "Which visitor attraction should I book in New Zealand?": 1. Hobbiton Movie Set, 2. Waitomo Glowworm Caves, 3. Te Puia, 4. Weta Workshop
- Asked ChatGPT "What are the best visitor attractions in New Zealand?": 1. Hobbiton Movie Set, 2. Te Puia, 3. Waitomo Glowworm Caves, 4. Wai-O-Tapu, 5. Waitangi Treaty Grounds
- Asked ChatGPT "What's the best visitor attraction in New Zealand for a day out?": 1. Te Puia, 2. Hobbiton Movie Set, 3. Wai-O-Tapu, 4. Skyline Rotorua
- Searched Google, AI Overview "queenstown attractions": 1. Shotover Jet
- Searched Google, AI Overview "rotorua attractions nz": 1. Te Puia, 2. Wai-O-Tapu, 3. Skyline Rotorua

Not named in any answer: Sky Tower, Rainbow's End, Skyline Queenstown, Kelly Tarlton's, International Antarctic Centre, Larnach Castle, Agrodome and All Blacks Experience.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand visitor attractions in September 2026?

- In September 2026, Wai-O-Tapu overtook Skyline Rotorua to rank 7th among visitor attractions in New Zealand, with 5.6% of the searches.
- Estimated monthly branded searches for Te Puia in New Zealand fell 18.9% over 12 measured months, from 10.4K to 8.5K in September 2026.

## Month by month

| Month | Te Puia estimated searches | Te Puia Share of Search | Te Puia rank | Wai-O-Tapu estimated searches | Wai-O-Tapu Share of Search | Wai-O-Tapu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.4K | 1.7% | 14 | 42K | 7% | 7 |
| Nov 2025 | 12.9K | 1.9% | 14 | 62K | 9% | 6 |
| Dec 2025 | 15.8K | 1.8% | 15 | 76.7K | 8.6% | 6 |
| Jan 2026 | 19.1K | 2% | 13 | 76.6K | 8.1% | 7 |
| Feb 2026 | 15.7K | 2.1% | 14 | 75.8K | 10.1% | 4 |
| Mar 2026 | 12.9K | 1.9% | 14 | 62.4K | 9.1% | 5 |
| Apr 2026 | 10.6K | 1.6% | 14 | 51K | 7.7% | 7 |
| May 2026 | 10.5K | 2.1% | 13 | 34.1K | 6.9% | 7 |
| Jun 2026 | 8.4K | 2% | 14 | 18.8K | 4.4% | 10 |
| Jul 2026 | 8.4K | 1.5% | 14 | 28.1K | 4.9% | 9 |
| Aug 2026 | 8.4K | 1.8% | 14 | 23K | 4.9% | 8 |
| Sep 2026 | 8.5K | 1.7% | 14 | 28K | 5.6% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Te Puia’s and Wai-O-Tapu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Te Puia**: Measured on the search terms “te puia”, “te puia address”, “te puia entrance”, “te puia geothermal”, “te puia geyser”, “te puia kiwi”, “te puia tickets”, “te puia tour” and “tepuia”, summed into one figure.
- **Wai-O-Tapu**: Measured on the search terms “wai o tapu”, “wai o tapu boardwalk”, “wai o tapu geyser”, “wai o tapu shuttle”, “wai o tapu thermal”, “wai o tapu tickets”, “wai o tapu tour”, “waiotapu”, “waiotapu loop road” and “waiotapu scenic reserve”, summed into one figure.

- [Te Puia profile](/demand/nz/brands/te-puia)
- [Wai-O-Tapu profile](/demand/nz/brands/wai-o-tapu)
- [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 16 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Te Puia or Wai-O-Tapu more popular in search?

In September 2026, Wai-O-Tapu had more branded searches than Te Puia among visitor attractions in New Zealand. Wai-O-Tapu had about 28,000 branded searches, while Te Puia had 8,460. Wai-O-Tapu made up 5.6% of all visitor attraction searches we track, and Te Puia accounted for 1.7%.

## Cite this page

Brandwave. "Te Puia vs Wai-O-Tapu: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-puia-vs-wai-o-tapu

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-puia-vs-wai-o-tapu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.