---
title: "Te Pāti Māori vs Te Tai Tokerau Party: Which is more popular in New Zealand?"
description: "Is Te Pāti Māori or Te Tai Tokerau Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/te-pati-maori-vs-te-tai-tokerau-party"
publisher: "Brandwave"
---

# Te Pāti Māori vs Te Tai Tokerau Party: Which is more popular in New Zealand?

Is Te Pāti Māori or Te Tai Tokerau Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Te Pāti Māori and Te Tai Tokerau Party
- **Competitive set**: Political parties
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Te Pāti Māori Share of Search**: 5%
- **Te Tai Tokerau Party Share of Search**: 0.51%

## Is Te Pāti Māori or Te Tai Tokerau Party more popular in search?

- In October 2026, Te Pāti Māori had more branded searches than Te Tai Tokerau Party among political parties in New Zealand. Te Pāti Māori had about 18,700 branded searches, while Te Tai Tokerau Party had 1,900. Te Pāti Māori made up 5% of all political party searches we track, and Te Tai Tokerau Party accounted for 0.51%.
- Te Pāti Māori was ahead of Te Tai Tokerau Party in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Te Pāti Māori’s share of searches among political parties in New Zealand moved from 43.2% to 5%, and its estimated monthly branded searches moved from 22.6K to 18.7K.
- Across the 3 months ending October 2026, Te Tai Tokerau Party’s share of searches among political parties in New Zealand moved from 0.22% to 0.51%, and its estimated monthly branded searches moved from 390 to 1.9K.

## Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Te Pāti Māori appeared in all five answers. Te Tai Tokerau Party was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Te Pāti Māori was listed before Te Tai Tokerau Party in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 |
| The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 |
| New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 |
| NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 |
| Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 |
| Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 |
| Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 |
| Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 |

## Every AI answer about political parties

- Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party
- Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori
- Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party
- Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand political parties in October 2026?

- In October 2026, New Zealand Loyal overtook Te Tai Tokerau Party and 4 others to rank 10th among political parties in New Zealand, with 0.77% of the searches.
- In October 2026, Women's Rights Party overtook Te Tai Tokerau Party and 2 others to rank 11th among political parties in New Zealand, with 0.77% of the searches.
- In October 2026, Te Pāti Māori lost share of searches among political parties in New Zealand, from 5.7% to 5%.
- Estimated monthly branded searches for Te Tai Tokerau Party in New Zealand rose 387.2% over 3 measured months, from 390 to 1.9K in October 2026.

## How has branded search for Te Pāti Māori and Te Tai Tokerau Party changed in New Zealand over the last 12 months?

| Month | Te Pāti Māori estimated searches | Te Pāti Māori Share of Search | Te Pāti Māori rank | Te Tai Tokerau Party estimated searches | Te Tai Tokerau Party Share of Search | Te Tai Tokerau Party rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 22.6K | 43.2% | 1 | — | — | — |
| Dec 2025 | 7.1K | 32.9% | 1 | — | — | — |
| Jan 2026 | 4K | 16.9% | 2 | — | — | — |
| Feb 2026 | 5K | 16.6% | 2 | — | — | — |
| Mar 2026 | 3.5K | 8% | 6 | — | — | — |
| Apr 2026 | 2.5K | 5.3% | 6 | — | — | — |
| May 2026 | 4.8K | 8.2% | 6 | — | — | — |
| Jun 2026 | 3.5K | 3.7% | 6 | — | — | — |
| Jul 2026 | 3K | 3.7% | 7 | — | — | — |
| Aug 2026 | 8K | 4.5% | 7 | 390 | 0.22% | 12 |
| Sep 2026 | 8.4K | 5.7% | 7 | 720 | 0.49% | 10 |
| Oct 2026 | 18.7K | 5% | 7 | 1.9K | 0.51% | 14 |

## How are Te Pāti Māori’s and Te Tai Tokerau Party’s branded searches counted?

Brandwave collects information about searches that people make online using Te Pāti Māori’s and Te Tai Tokerau Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Te Pāti Māori**: Measured on the search terms “maori party”, “maori political party”, “te paati maori”, “te pati maori”, “te pati maori candidates”, “te pati maori manifesto” and “te pati maori policies”, summed into one figure.
- **Te Tai Tokerau Party**: Measured on the search term “te tai tokerau party”.

- [Te Pāti Māori profile](/demand/nz/brands/te-pati-maori)
- [Te Tai Tokerau Party profile](/demand/nz/brands/te-tai-tokerau-party)
- [All political parties in New Zealand](/demand/nz/categories/nz-political-parties): The set both shares are measured inside, 17 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Te Pāti Māori or Te Tai Tokerau Party more popular in search?

In October 2026, Te Pāti Māori had more branded searches than Te Tai Tokerau Party among political parties in New Zealand. Te Pāti Māori had about 18,700 branded searches, while Te Tai Tokerau Party had 1,900. Te Pāti Māori made up 5% of all political party searches we track, and Te Tai Tokerau Party accounted for 0.51%.

## Cite this page

Brandwave. "Te Pāti Māori vs Te Tai Tokerau Party: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-pati-maori-vs-te-tai-tokerau-party

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-pati-maori-vs-te-tai-tokerau-party. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.