--- title: "Te Papa vs Zealandia: Which is searched more in New Zealand?" description: "Is Te Papa or Zealandia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-papa-vs-zealandia" publisher: "Brandwave" --- # Te Papa vs Zealandia: Which is searched more in New Zealand? Is Te Papa or Zealandia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Papa and Zealandia - **Competitive set**: Wellington attractions - **Market**: New Zealand - **Month measured**: Sep 2026 - **Te Papa Share of Search**: 16.7% - **Zealandia Share of Search**: 12.5% ## Is Te Papa or Zealandia more popular in search? - In September 2026, Te Papa had more branded searches than Zealandia among Wellington attractions in New Zealand. Te Papa had about 16,400 branded searches, while Zealandia had 12,300. Te Papa made up 16.7% of all Wellington attraction searches we track, and Zealandia accounted for 12.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Zealandia took it in November 2025, Te Papa took it in December 2025. - Across the 12 months ending September 2026, Te Papa’s share of searches among Wellington attractions in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches moved from 19.6K to 16.4K. - Across the 12 months ending September 2026, Zealandia’s share of searches among Wellington attractions in New Zealand moved from 10.8% to 12.5%, and its estimated monthly branded searches moved from 12.4K to 12.3K. ## Top Wellington attractions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Te Papa and Zealandia showed up in all five answers. Te Papa was listed before Zealandia in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Papa | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zealandia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Cable Car | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Weta Workshop | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wellington Zoo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Space Place | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about Wellington attractions - Asked ChatGPT "Which attraction should I go to in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop - Asked ChatGPT "What are the best attractions in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop, 5. Space Place - Asked ChatGPT "What's the best attraction in Wellington, New Zealand for a family day out?": 1. Te Papa, 2. Zealandia, 3. Wellington Zoo - Searched Google, AI Overview "wellington attractions": 1. Te Papa, 2. Weta Workshop, 3. Wellington Cable Car, 4. Zealandia - Searched Google, AI Overview "things to do wellington": 1. Te Papa, 2. Wellington Cable Car, 3. Weta Workshop, 4. Zealandia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Wellington attractions in September 2026? - In September 2026, Te Papa lost share of searches among Wellington attractions in New Zealand, from 18.9% to 16.7%. - In September 2026, Zealandia lost share of searches among Wellington attractions in New Zealand, from 14.2% to 12.5%. ## Month by month | Month | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | Zealandia estimated searches | Zealandia Share of Search | Zealandia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.6K | 17.2% | 4 | 12.4K | 10.8% | 5 | | Nov 2025 | 16.3K | 11.6% | 5 | 18.5K | 13.2% | 4 | | Dec 2025 | 24.9K | 15.4% | 4 | 12.4K | 7.7% | 5 | | Jan 2026 | 24.9K | 14.2% | 4 | 15.2K | 8.6% | 5 | | Feb 2026 | 20K | 13.8% | 4 | 12.5K | 8.6% | 5 | | Mar 2026 | 20K | 15% | 4 | 15.1K | 11.3% | 5 | | Apr 2026 | 24.8K | 19.3% | 4 | 12.4K | 9.6% | 5 | | May 2026 | 16.5K | 15.4% | 4 | 12.3K | 11.5% | 5 | | Jun 2026 | 13.4K | 18.1% | 4 | 10K | 13.6% | 5 | | Jul 2026 | 16.5K | 16.9% | 4 | 12.3K | 12.6% | 5 | | Aug 2026 | 16.4K | 18.9% | 4 | 12.3K | 14.2% | 5 | | Sep 2026 | 16.4K | 16.7% | 4 | 12.3K | 12.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Te Papa’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Papa**: Measured on the search terms “gallipoli te papa”, “te papa”, “te papa exhibition”, “te papa hours”, “te papa press” and “tepapa”, summed into one figure. - **Zealandia**: Measured on the search terms “zealandia” and “zealandia shuttle”, summed into one figure. - [Te Papa profile](/demand/nz/brands/te-papa) - [Zealandia profile](/demand/nz/brands/zealandia) - [All Wellington attractions in New Zealand](/demand/nz/locations/wellington/attractions): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Te Papa or Zealandia more popular in search? In September 2026, Te Papa had more branded searches than Zealandia among Wellington attractions in New Zealand. Te Papa had about 16,400 branded searches, while Zealandia had 12,300. Te Papa made up 16.7% of all Wellington attraction searches we track, and Zealandia accounted for 12.5%. ## Cite this page Brandwave. "Te Papa vs Zealandia: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-papa-vs-zealandia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-papa-vs-zealandia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.