--- title: "Te Papa vs Wellington Zoo: Which is searched more in New Zealand?" description: "Is Te Papa or Wellington Zoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-papa-vs-wellington-zoo" publisher: "Brandwave" --- # Te Papa vs Wellington Zoo: Which is searched more in New Zealand? Is Te Papa or Wellington Zoo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Papa and Wellington Zoo - **Competitive set**: Wellington attractions - **Market**: New Zealand - **Month measured**: Sep 2026 - **Te Papa Share of Search**: 16.7% - **Wellington Zoo Share of Search**: 22.6% ## Is Te Papa or Wellington Zoo more popular in search? - In September 2026, Wellington Zoo had more branded searches than Te Papa among Wellington attractions in New Zealand. Wellington Zoo had about 22,300 branded searches, while Te Papa had 16,400. Wellington Zoo made up 22.6% of all Wellington attraction searches we track, and Te Papa accounted for 16.7%. - Wellington Zoo was ahead of Te Papa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Te Papa’s share of searches among Wellington attractions in New Zealand moved from 17.2% to 16.7%, and its estimated monthly branded searches moved from 19.6K to 16.4K. - Across the 12 months ending September 2026, Wellington Zoo’s share of searches among Wellington attractions in New Zealand moved from 19.5% to 22.6%, and its estimated monthly branded searches held steady at 22.3K. ## Top Wellington attractions in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Papa appeared in all five answers. Wellington Zoo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Te Papa was listed before Wellington Zoo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Papa | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zealandia | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wellington Cable Car | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Weta Workshop | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Wellington Zoo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Space Place | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about Wellington attractions - Asked ChatGPT "Which attraction should I go to in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop - Asked ChatGPT "What are the best attractions in Wellington, New Zealand?": 1. Te Papa, 2. Wellington Cable Car, 3. Zealandia, 4. Weta Workshop, 5. Space Place - Asked ChatGPT "What's the best attraction in Wellington, New Zealand for a family day out?": 1. Te Papa, 2. Zealandia, 3. Wellington Zoo - Searched Google, AI Overview "wellington attractions": 1. Te Papa, 2. Weta Workshop, 3. Wellington Cable Car, 4. Zealandia - Searched Google, AI Overview "things to do wellington": 1. Te Papa, 2. Wellington Cable Car, 3. Weta Workshop, 4. Zealandia Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Wellington attractions in September 2026? - In September 2026, Wellington Zoo gained share of searches among Wellington attractions in New Zealand, from 21% to 22.6%. - In September 2026, Te Papa lost share of searches among Wellington attractions in New Zealand, from 18.9% to 16.7%. ## Month by month | Month | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | Wellington Zoo estimated searches | Wellington Zoo Share of Search | Wellington Zoo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 19.6K | 17.2% | 4 | 22.3K | 19.5% | 3 | | Nov 2025 | 16.3K | 11.6% | 5 | 22.2K | 15.9% | 3 | | Dec 2025 | 24.9K | 15.4% | 4 | 27.1K | 16.8% | 3 | | Jan 2026 | 24.9K | 14.2% | 4 | 33.2K | 18.9% | 3 | | Feb 2026 | 20K | 13.8% | 4 | 22.2K | 15.3% | 3 | | Mar 2026 | 20K | 15% | 4 | 22.3K | 16.7% | 3 | | Apr 2026 | 24.8K | 19.3% | 4 | 27.2K | 21.2% | 3 | | May 2026 | 16.5K | 15.4% | 4 | 33.2K | 31.1% | 1 | | Jun 2026 | 13.4K | 18.1% | 4 | 14.8K | 20.1% | 3 | | Jul 2026 | 16.5K | 16.9% | 4 | 22.3K | 22.9% | 2 | | Aug 2026 | 16.4K | 18.9% | 4 | 18.1K | 21% | 3 | | Sep 2026 | 16.4K | 16.7% | 4 | 22.3K | 22.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Te Papa’s and Wellington Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Papa**: Measured on the search terms “gallipoli te papa”, “te papa”, “te papa exhibition”, “te papa hours”, “te papa press” and “tepapa”, summed into one figure. - **Wellington Zoo**: Measured on the search terms “wellington zoo” and “wellington zoo specials”, summed into one figure. - [Te Papa profile](/demand/nz/brands/te-papa) - [Wellington Zoo profile](/demand/nz/brands/wellington-zoo) - [All Wellington attractions in New Zealand](/demand/nz/locations/wellington/attractions): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Te Papa or Wellington Zoo more popular in search? In September 2026, Wellington Zoo had more branded searches than Te Papa among Wellington attractions in New Zealand. Wellington Zoo had about 22,300 branded searches, while Te Papa had 16,400. Wellington Zoo made up 22.6% of all Wellington attraction searches we track, and Te Papa accounted for 16.7%. ## Cite this page Brandwave. "Te Papa vs Wellington Zoo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-papa-vs-wellington-zoo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-papa-vs-wellington-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.