--- title: "Te Papa vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Te Papa or Toitū Otago Settlers Museum? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-papa-vs-toitu-otago-settlers-museum" publisher: "Brandwave" --- # Te Papa vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand? Which is more popular in search, Te Papa or Toitū Otago Settlers Museum? Compare estimated monthly branded-search demand and Share of Search inside the Museums set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Papa and Toitū Otago Settlers Museum - **Competitive set**: Museums - **Market**: New Zealand - **Month measured**: Aug 2026 - **Te Papa Share of Search**: 27.3% - **Toitū Otago Settlers Museum Share of Search**: 3.1% ## Which is more popular in search, Te Papa or Toitū Otago Settlers Museum? - In August 2026, Te Papa had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 27.3% Share of Search versus Toitū Otago Settlers Museum’s 3.1%. - Te Papa was ahead of Toitū Otago Settlers Museum in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Te Papa’s estimated Share of Search among museums in New Zealand moved from 28.9% to 27.3%, and its estimated monthly branded searches moved from 61.7K to 51.1K. - Across the 11 months ending August 2026, Toitū Otago Settlers Museum’s estimated Share of Search among museums in New Zealand moved from 3.7% to 3.1%, and its estimated monthly branded searches moved from 8K to 5.7K. ## How did search popularity change for New Zealand museums in August 2026? - In August 2026, Te Papa lost estimated Share of Search among museums in New Zealand, from 28.5% to 27.3%. - Estimated monthly branded searches for Toitū Otago Settlers Museum in New Zealand fell 27.8% over 11 measured months, from 8K to 5.7K in August 2026. ## Month by month | Month | Te Papa estimated searches | Te Papa Share of Search | Te Papa rank | Toitū Otago Settlers Museum estimated searches | Toitū Otago Settlers Museum Share of Search | Toitū Otago Settlers Museum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 61.7K | 28.9% | 2 | 8K | 3.7% | 6 | | Nov 2025 | 67.1K | 31.6% | 2 | 9.4K | 4.4% | 5 | | Dec 2025 | 87.3K | 28.3% | 2 | 10.9K | 3.5% | 6 | | Jan 2026 | 88.3K | 29% | 2 | 10.9K | 3.6% | 6 | | Feb 2026 | 82.9K | 32.3% | 2 | 11.2K | 4.4% | 6 | | Mar 2026 | 82.5K | 33.3% | 2 | 9.4K | 3.8% | 6 | | Apr 2026 | 76.7K | 29% | 2 | 8K | 3% | 6 | | May 2026 | 51.5K | 28.9% | 2 | 6.4K | 3.6% | 6 | | Jun 2026 | 41.9K | 27.9% | 2 | 4.6K | 3.1% | 6 | | Jul 2026 | 58.9K | 28.5% | 2 | 5.4K | 2.6% | 6 | | Aug 2026 | 51.1K | 27.3% | 2 | 5.7K | 3.1% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Te Papa’s and Toitū Otago Settlers Museum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Papa**: Measured on the search terms “friends of te papa”, “gallipoli exhibition te papa”, “gallipoli te papa”, “te papa”, “te papa admission fee”, “te papa cost”, “te papa exhibition”, “te papa hours”, “te papa museum”, “te papa near me”, “te papa nz”, “te papa online”, “te papa opening hours”, “te papa press”, “te papa tickets”, “te papa whats on”, “tepapa”, “tepapa govt nz”, “tepapa museum”, “tepapa nz” and “tepapa tickets”, summed into one figure. - **Toitū Otago Settlers Museum**: Measured on the search terms “toitu”, “toitu dunedin” and “toitu museum dunedin”, summed into one figure. - [Te Papa profile](/demand/nz/brands/te-papa) - [Toitū Otago Settlers Museum profile](/demand/nz/brands/toitu-otago-settlers-museum) - [All museums in New Zealand](/demand/nz/categories/nz-museums): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Te Papa or Toitū Otago Settlers Museum? In August 2026, Te Papa had more branded searches than Toitū Otago Settlers Museum among museums in New Zealand. Te Papa was estimated to have 51.1K branded searches compared to Toitū Otago Settlers Museum’s 5.7K, and held a 27.3% Share of Search versus Toitū Otago Settlers Museum’s 3.1%. ## Cite this page Brandwave. "Te Papa vs Toitū Otago Settlers Museum: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-papa-vs-toitu-otago-settlers-museum This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-papa-vs-toitu-otago-settlers-museum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.