--- title: "Te Pā Tū vs Urbano Bistro: Which is searched more in New Zealand?" description: "Is Te Pā Tū or Urbano Bistro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-pa-tu-vs-urbano-bistro" publisher: "Brandwave" --- # Te Pā Tū vs Urbano Bistro: Which is searched more in New Zealand? Is Te Pā Tū or Urbano Bistro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Pā Tū and Urbano Bistro - **Competitive set**: Rotorua restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Te Pā Tū Share of Search**: 20.6% - **Urbano Bistro Share of Search**: 5.4% ## Is Te Pā Tū or Urbano Bistro more popular in search? - In September 2026, Te Pā Tū had more branded searches than Urbano Bistro among Rotorua restaurants in New Zealand. Te Pā Tū had about 2,290 branded searches, while Urbano Bistro had 600. Te Pā Tū made up 20.6% of all Rotorua restaurant searches we track, and Urbano Bistro accounted for 5.4%. - Te Pā Tū was ahead of Urbano Bistro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Te Pā Tū’s share of searches among Rotorua restaurants in New Zealand moved from 27.5% to 20.6%, and its estimated monthly branded searches moved from 3.4K to 2.3K. - Across the 12 months ending September 2026, Urbano Bistro’s share of searches among Rotorua restaurants in New Zealand moved from 4% to 5.4%, and its estimated monthly branded searches moved from 490 to 600. ## Top Rotorua restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Te Pā Tū was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Urbano Bistro was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Atticus Finch | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Poco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sabroso | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Urbano Bistro | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Te Pā Tū | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about Rotorua restaurants - Asked ChatGPT "Which restaurant should I go to in Rotorua, New Zealand?": 1. Atticus Finch, 2. Poco - Asked ChatGPT "What are the best restaurants in Rotorua, New Zealand?": 1. Atticus Finch, 2. Poco, 3. Sabroso, 4. Urbano Bistro, 5. Te Pā Tū - Asked ChatGPT "What's the best restaurant in Rotorua, New Zealand for a trip stop?": 1. Poco, 2. Te Pā Tū - Searched Google, AI Overview "rotorua restaurants": 1. Atticus Finch Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua restaurants in September 2026? - In September 2026, Te Pā Tū lost share of searches among Rotorua restaurants in New Zealand, from 21.1% to 20.6%. - Estimated monthly branded searches for Urbano Bistro in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026. ## Month by month | Month | Te Pā Tū estimated searches | Te Pā Tū Share of Search | Te Pā Tū rank | Urbano Bistro estimated searches | Urbano Bistro Share of Search | Urbano Bistro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 27.5% | 2 | 490 | 4% | 5 | | Nov 2025 | 5.1K | 29.9% | 2 | 500 | 2.9% | 5 | | Dec 2025 | 5.3K | 24.2% | 2 | 620 | 2.8% | 5 | | Jan 2026 | 6.4K | 29.9% | 2 | 620 | 2.9% | 5 | | Feb 2026 | 6.3K | 29.4% | 2 | 740 | 3.5% | 5 | | Mar 2026 | 5.3K | 25.6% | 2 | 740 | 3.6% | 5 | | Apr 2026 | 4.1K | 26% | 2 | 740 | 4.7% | 5 | | May 2026 | 2.7K | 21.6% | 2 | 740 | 5.9% | 5 | | Jun 2026 | 2.3K | 23.6% | 2 | 490 | 5% | 5 | | Jul 2026 | 2.4K | 18% | 2 | 600 | 4.5% | 5 | | Aug 2026 | 2.2K | 21.1% | 2 | 600 | 5.7% | 5 | | Sep 2026 | 2.3K | 20.6% | 2 | 600 | 5.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Te Pā Tū’s and Urbano Bistro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Pā Tū**: Measured on the search terms “te pa tu” and “te pa tu rotorua”, summed into one figure. - **Urbano Bistro**: Measured on the search terms “urbano bistro” and “urbano bistro menu”, summed into one figure. - [Te Pā Tū profile](/demand/nz/brands/te-pa-tu) - [Urbano Bistro profile](/demand/nz/brands/urbano-bistro) - [All Rotorua restaurants in New Zealand](/demand/nz/locations/rotorua/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Te Pā Tū or Urbano Bistro more popular in search? In September 2026, Te Pā Tū had more branded searches than Urbano Bistro among Rotorua restaurants in New Zealand. Te Pā Tū had about 2,290 branded searches, while Urbano Bistro had 600. Te Pā Tū made up 20.6% of all Rotorua restaurant searches we track, and Urbano Bistro accounted for 5.4%. ## Cite this page Brandwave. "Te Pā Tū vs Urbano Bistro: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-pa-tu-vs-urbano-bistro This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-pa-tu-vs-urbano-bistro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.