--- title: "Te Matatini vs World of WearableArt: Which is searched more in New Zealand?" description: "Is Te Matatini or World of WearableArt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-matatini-vs-world-of-wearableart" publisher: "Brandwave" --- # Te Matatini vs World of WearableArt: Which is searched more in New Zealand? Is Te Matatini or World of WearableArt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Matatini and World of WearableArt - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Sep 2026 - **Te Matatini Share of Search**: 7.3% - **World of WearableArt Share of Search**: 65.3% ## Is Te Matatini or World of WearableArt more popular in search? - In September 2026, World of WearableArt had more branded searches than Te Matatini among arts and culture festivals in New Zealand. World of WearableArt had about 14,400 branded searches, while Te Matatini had 1,600. World of WearableArt made up 65.3% of all arts and culture festival searches we track, and Te Matatini accounted for 7.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Te Matatini took it in November 2025, World of WearableArt took it in December 2025. - Across the 12 months ending September 2026, Te Matatini’s share of searches among arts and culture festivals in New Zealand moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 1K to 1.6K. - Across the 12 months ending September 2026, World of WearableArt’s share of searches among arts and culture festivals in New Zealand moved from 31.3% to 65.3%, and its estimated monthly branded searches moved from 3.4K to 14.4K. ## Top arts and culture festivals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Matatini was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. World of WearableArt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Te Matatini was listed before World of WearableArt in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Auckland Arts Festival | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WOMAD Aotearoa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Aotearoa New Zealand Festival of the Arts | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Te Matatini | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Pasifika Festival | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | World of WearableArt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Nelson Arts Festival | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Auckland Writers Festival | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Whānau Mārama NZ International Film Festival | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | CubaDupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about arts and culture festivals - Asked ChatGPT "Which arts and culture festival should I book in New Zealand?": 1. Auckland Arts Festival, 2. WOMAD Aotearoa, 3. Te Matatini, 4. Pasifika Festival, 5. Nelson Arts Festival - Asked ChatGPT "What are the best arts and culture festivals in New Zealand?": 1. Auckland Arts Festival, 2. World of WearableArt, 3. Pasifika Festival, 4. Te Matatini, 5. WOMAD Aotearoa, 6. Nelson Arts Festival, 7. Auckland Writers Festival, 8. Aotearoa New Zealand Festival of the Arts, 9. Whānau Mārama NZ International Film Festival - Asked ChatGPT "What's the best arts and culture festival in New Zealand for live performances?": 1. Aotearoa New Zealand Festival of the Arts, 2. Auckland Arts Festival, 3. WOMAD Aotearoa, 4. Te Matatini - Searched Google, AI Overview "film festival nz": named none of the brands we track - Searched Google, AI Overview "arts festival nz": 1. Auckland Arts Festival, 2. Aotearoa New Zealand Festival of the Arts Not named in any answer: CubaDupa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand arts and culture festivals in September 2026? - In September 2026, World of WearableArt overtook Whānau Mārama NZ International Film Festival to become the leader among arts and culture festivals in New Zealand, with 65.3% of the searches. - In September 2026, WOMAD Aotearoa overtook Whānau Mārama NZ International Film Festival and 2 others to rank 2nd among arts and culture festivals in New Zealand, with 9% of the searches. - In September 2026, Te Matatini gained share of searches among arts and culture festivals in New Zealand, from 6.6% to 7.3%. ## Month by month | Month | Te Matatini estimated searches | Te Matatini Share of Search | Te Matatini rank | World of WearableArt estimated searches | World of WearableArt Share of Search | World of WearableArt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 9.1% | 4 | 3.4K | 31.3% | 1 | | Nov 2025 | 1.3K | 17.1% | 2 | 1.2K | 15.8% | 3 | | Dec 2025 | 720 | 12.8% | 5 | 920 | 16.4% | 2 | | Jan 2026 | 880 | 8.6% | 5 | 1.6K | 15.7% | 2 | | Feb 2026 | 1.6K | 8.6% | 5 | 2.8K | 15.2% | 3 | | Mar 2026 | 2.4K | 3.7% | 6 | 3.7K | 5.7% | 5 | | Apr 2026 | 1.9K | 13.2% | 3 | 3.3K | 22.6% | 2 | | May 2026 | 1.9K | 9.4% | 5 | 3.8K | 18.9% | 2 | | Jun 2026 | 1.6K | 12.5% | 4 | 3.1K | 24.5% | 2 | | Jul 2026 | 1K | 3.3% | 5 | 4K | 13.1% | 2 | | Aug 2026 | 1.9K | 6.6% | 4 | 5K | 17.5% | 2 | | Sep 2026 | 1.6K | 7.3% | 4 | 14.4K | 65.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Te Matatini’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Matatini**: Measured on the search term “te matatini”. - **World of WearableArt**: Measured on the search terms “wearable arts”, “world of wearableart”, “world of wearableart tickets”, “worldofwearableart” and “wow show”, summed into one figure. - [Te Matatini profile](/demand/nz/brands/te-matatini) - [World of WearableArt profile](/demand/nz/brands/world-of-wearableart) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Te Matatini or World of WearableArt more popular in search? In September 2026, World of WearableArt had more branded searches than Te Matatini among arts and culture festivals in New Zealand. World of WearableArt had about 14,400 branded searches, while Te Matatini had 1,600. World of WearableArt made up 65.3% of all arts and culture festival searches we track, and Te Matatini accounted for 7.3%. ## Cite this page Brandwave. "Te Matatini vs World of WearableArt: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-matatini-vs-world-of-wearableart This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-matatini-vs-world-of-wearableart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.