--- title: "Te Mata Estate vs Trinity Hill: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Te Mata Estate or Trinity Hill? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-mata-estate-vs-trinity-hill" publisher: "Brandwave" --- # Te Mata Estate vs Trinity Hill: Which is more popular by branded search in New Zealand? Which is more popular in search, Te Mata Estate or Trinity Hill? Compare estimated monthly branded-search demand and Share of Search inside the Hawke's Bay wineries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Mata Estate and Trinity Hill - **Competitive set**: Hawke's Bay wineries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Te Mata Estate Share of Search**: 7.3% - **Trinity Hill Share of Search**: 3% ## Which is more popular in search, Te Mata Estate or Trinity Hill? - In August 2026, Te Mata Estate had more branded searches than Trinity Hill among hawke's bay wineries in New Zealand. Te Mata Estate was estimated to have 2.2K branded searches compared to Trinity Hill’s 910, and held a 7.3% Share of Search versus Trinity Hill’s 3%. - Te Mata Estate was ahead of Trinity Hill in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Te Mata Estate’s estimated Share of Search among hawke's bay wineries in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 3.1K to 2.2K. - Across the 11 months ending August 2026, Trinity Hill’s estimated Share of Search among hawke's bay wineries in New Zealand moved from 3.1% to 3%, and its estimated monthly branded searches moved from 1.3K to 910. ## How did search popularity change for New Zealand hawke's bay wineries in August 2026? - Estimated monthly branded searches for Trinity Hill in New Zealand fell 31.1% over 11 measured months, from 1.3K to 910 in August 2026. - Estimated monthly branded searches for Te Mata Estate in New Zealand fell 30.9% over 11 measured months, from 3.1K to 2.2K in August 2026. ## Month by month | Month | Te Mata Estate estimated searches | Te Mata Estate Share of Search | Te Mata Estate rank | Trinity Hill estimated searches | Trinity Hill Share of Search | Trinity Hill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 7.3% | 5 | 1.3K | 3.1% | 6 | | Nov 2025 | 3.5K | 7.5% | 5 | 1.6K | 3.5% | 6 | | Dec 2025 | 4.9K | 7.6% | 5 | 2.9K | 4.5% | 6 | | Jan 2026 | 5.1K | 7.9% | 5 | 2.9K | 4.6% | 6 | | Feb 2026 | 5.3K | 9.8% | 5 | 2.4K | 4.5% | 6 | | Mar 2026 | 4K | 8.5% | 5 | 1.9K | 4.1% | 6 | | Apr 2026 | 3.2K | 7.7% | 5 | 1.6K | 3.9% | 6 | | May 2026 | 2.8K | 6.3% | 5 | 1.3K | 3% | 6 | | Jun 2026 | 2K | 7.2% | 5 | 900 | 3.2% | 6 | | Jul 2026 | 2.2K | 6.9% | 5 | 900 | 2.9% | 6 | | Aug 2026 | 2.2K | 7.3% | 5 | 910 | 3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Te Mata Estate’s and Trinity Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Mata Estate**: Measured on the search terms “te mata estate bullnose syrah”, “te mata estate coleraine”, “te mata estate new zealand”, “te mata estate sauvignon blanc”, “te mata estate syrah”, “te mata estate vineyard”, “te mata estate winery” and “te mata wines”, summed into one figure. - **Trinity Hill**: Measured on the search terms “trinity hill cellar door”, “trinity hill vineyard” and “trinity hill winery”, summed into one figure. - [Te Mata Estate profile](/demand/nz/brands/te-mata-estate) - [Trinity Hill profile](/demand/nz/brands/trinity-hill) - [All hawke's bay wineries in New Zealand](/demand/nz/categories/nz-hawkes-bay-wineries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Te Mata Estate or Trinity Hill? In August 2026, Te Mata Estate had more branded searches than Trinity Hill among hawke's bay wineries in New Zealand. Te Mata Estate was estimated to have 2.2K branded searches compared to Trinity Hill’s 910, and held a 7.3% Share of Search versus Trinity Hill’s 3%. ## Cite this page Brandwave. "Te Mata Estate vs Trinity Hill: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-mata-estate-vs-trinity-hill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-mata-estate-vs-trinity-hill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.