--- title: "Te Heke Mai vs Trade Me Jobs: Which is searched more in New Zealand?" description: "Is Te Heke Mai or Trade Me Jobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resume and CV builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/te-heke-mai-vs-trade-me-jobs" publisher: "Brandwave" --- # Te Heke Mai vs Trade Me Jobs: Which is searched more in New Zealand? Is Te Heke Mai or Trade Me Jobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resume and CV builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Te Heke Mai and Trade Me Jobs - **Competitive set**: Resume and CV builders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Te Heke Mai Share of Search**: 0.21% - **Trade Me Jobs Share of Search**: 9.5% ## Is Te Heke Mai or Trade Me Jobs more popular in search? - In September 2026, Trade Me Jobs had more branded searches than Te Heke Mai among resume and CV builders in New Zealand. Trade Me Jobs had about 71,600 branded searches, while Te Heke Mai had 1,600. Trade Me Jobs made up 9.5% of all resume and CV builder searches we track, and Te Heke Mai accounted for 0.21%. - Trade Me Jobs was ahead of Te Heke Mai in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Te Heke Mai’s share of searches among resume and CV builders in New Zealand moved from 0.31% to 0.21%, and its estimated monthly branded searches moved from 2.4K to 1.6K. - Across the 12 months ending September 2026, Trade Me Jobs’ share of searches among resume and CV builders in New Zealand moved from 10.4% to 9.5%, and its estimated monthly branded searches moved from 79.5K to 71.6K. ## Top resume and CV builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Te Heke Mai and Trade Me Jobs were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Te Heke Mai was listed before Trade Me Jobs in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Te Heke Mai | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | ZEIL | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Trade Me Jobs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Canva | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Resume.io | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kickresume | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zety | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Novorésumé | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Rezi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Teal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resume and CV builders - Asked ChatGPT "Which CV and resume builder should I use in New Zealand?": 1. ZEIL, 2. Te Heke Mai, 3. Trade Me Jobs, 4. Canva - Asked ChatGPT "What are the best CV and resume builders in New Zealand?": 1. Te Heke Mai, 2. Canva, 3. ZEIL, 4. Trade Me Jobs - Asked ChatGPT "What's the best CV and resume builder in New Zealand for a job application?": 1. Te Heke Mai, 2. ZEIL, 3. Trade Me Jobs, 4. Resume.io, 5. Canva - Searched Google, AI Overview "cv builder nz": named none of the brands we track - Searched Google, AI Overview "resume builder": 1. Novorésumé Not named in any answer: Kickresume, Zety, Rezi and Teal. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand resume and CV builders in September 2026? - In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%. - Estimated monthly branded searches for Te Heke Mai in New Zealand fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Month by month | Month | Te Heke Mai estimated searches | Te Heke Mai Share of Search | Te Heke Mai rank | Trade Me Jobs estimated searches | Trade Me Jobs Share of Search | Trade Me Jobs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 0.31% | 4 | 79.5K | 10.4% | 2 | | Nov 2025 | 1.6K | 0.21% | 4 | 79.4K | 10.4% | 2 | | Dec 2025 | 1K | 0.23% | 4 | 65.3K | 14.9% | 2 | | Jan 2026 | 1.3K | 0.33% | 4 | 80.2K | 20.7% | 2 | | Feb 2026 | 1.6K | 0.21% | 4 | 81.6K | 10.7% | 2 | | Mar 2026 | 1.9K | 0.21% | 4 | 86.2K | 9.4% | 2 | | Apr 2026 | 1.9K | 0.36% | 4 | 64.8K | 12.4% | 2 | | May 2026 | 1.6K | 0.21% | 4 | 78.5K | 10.3% | 2 | | Jun 2026 | 1.6K | 0.18% | 4 | 65.3K | 7.3% | 2 | | Jul 2026 | 1.6K | 0.3% | 4 | 64.8K | 12.4% | 2 | | Aug 2026 | 1.9K | 0.25% | 4 | 65.6K | 8.8% | 2 | | Sep 2026 | 1.6K | 0.21% | 4 | 71.6K | 9.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Te Heke Mai’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Te Heke Mai**: Measured on the search term “te heke mai”. - **Trade Me Jobs**: Measured on the search terms “dunedin jobs trade me”, “jobs at trade me”, “jobs at trademe”, “jobs in nelson trade me”, “jobs in tauranga trade me”, “jobs nelson trade me”, “jobs on trade me”, “jobs trade me”, “nelson jobs trade me”, “trade me job”, “Trade Me Jobs”, “trade me jobs dunedin”, “trade me jobs dunedin nz”, “trade me jobs hamilton”, “trade me jobs in nelson”, “trade me jobs in tauranga”, “trade me jobs nelson”, “trade me jobs nelson nz”, “trade me jobs tauranga”, “trade me jobs tauranga nz”, “trade me tauranga jobs” and “trademe jobs”, summed into one figure. - [Te Heke Mai profile](/demand/nz/brands/te-heke-mai) - [Trade Me Jobs profile](/demand/nz/brands/trade-me-jobs) - [All resume and CV builders in New Zealand](/demand/nz/categories/nz-resume-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Te Heke Mai or Trade Me Jobs more popular in search? In September 2026, Trade Me Jobs had more branded searches than Te Heke Mai among resume and CV builders in New Zealand. Trade Me Jobs had about 71,600 branded searches, while Te Heke Mai had 1,600. Trade Me Jobs made up 9.5% of all resume and CV builder searches we track, and Te Heke Mai accounted for 0.21%. ## Cite this page Brandwave. "Te Heke Mai vs Trade Me Jobs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/te-heke-mai-vs-trade-me-jobs This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/te-heke-mai-vs-trade-me-jobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.