--- title: "TCM vs Yale: Which is searched more in New Zealand?" description: "Is TCM or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tcm-vs-yale-materials-handling" publisher: "Brandwave" --- # TCM vs Yale: Which is searched more in New Zealand? Is TCM or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TCM and Yale - **Competitive set**: Forklift brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **TCM Share of Search**: 1.7% - **Yale Share of Search**: 3% ## Is TCM or Yale more popular in search? - In September 2026, Yale had more branded searches than TCM among forklift brands in New Zealand. Yale had about 70 branded searches, while TCM had 40. Yale made up 3% of all forklift brand searches we track, and TCM accounted for 1.7%. - Yale was ahead of TCM in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, TCM’s share of searches among forklift brands in New Zealand moved from 3% to 1.7%, and its estimated monthly branded searches moved from 70 to 40. - Across the 12 months ending September 2026, Yale’s share of searches among forklift brands in New Zealand held steady at 3%, and its estimated monthly branded searches held steady at 70. ## Top forklift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TCM did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift brands - Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts - Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich - Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts - Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu - Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli Not named in any answer: Bendi, Combilift, TCM and Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift brands in September 2026? - In September 2026, Combilift overtook Hangcha and 3 others to rank 6th among forklift brands in New Zealand, with 4.3% of the searches. - In September 2026, TCM lost share of searches among forklift brands in New Zealand, from 2.9% to 1.7%. - In September 2026, Yale lost share of searches among forklift brands in New Zealand, from 3.8% to 3%. ## Month by month | Month | TCM estimated searches | TCM Share of Search | TCM rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3% | 9 | 70 | 3% | 10 | | Nov 2025 | 50 | 2.4% | 11 | 70 | 3.3% | 6 | | Dec 2025 | 50 | 2.7% | 10 | 70 | 3.8% | 8 | | Jan 2026 | 40 | 2% | 10 | 90 | 4.5% | 6 | | Feb 2026 | 50 | 2.1% | 12 | 90 | 3.8% | 6 | | Mar 2026 | 70 | 2.7% | 10 | 90 | 3.4% | 7 | | Apr 2026 | 50 | 2.4% | 11 | 90 | 4.2% | 6 | | May 2026 | 50 | 2.3% | 11 | 70 | 3.2% | 8 | | Jun 2026 | 50 | 1.9% | 12 | 90 | 3.4% | 6 | | Jul 2026 | 40 | 1.8% | 12 | 110 | 5.1% | 5 | | Aug 2026 | 70 | 2.9% | 11 | 90 | 3.8% | 9 | | Sep 2026 | 40 | 1.7% | 12 | 70 | 3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using TCM’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TCM**: Measured on the search term “tcm forklifts”. - **Yale**: Measured on the search term “yale forklift”. - [TCM profile](/demand/nz/brands/tcm) - [Yale profile](/demand/nz/brands/yale-materials-handling) - [All forklift brands in New Zealand](/demand/nz/categories/nz-forklift-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is TCM or Yale more popular in search? In September 2026, Yale had more branded searches than TCM among forklift brands in New Zealand. Yale had about 70 branded searches, while TCM had 40. Yale made up 3% of all forklift brand searches we track, and TCM accounted for 1.7%. ## Cite this page Brandwave. "TCM vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tcm-vs-yale-materials-handling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tcm-vs-yale-materials-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.