--- title: "Taylored Mortgages vs Youm: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Taylored Mortgages or Youm? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/taylored-mortgages-vs-youm" publisher: "Brandwave" --- # Taylored Mortgages vs Youm: Which is more popular by branded search in New Zealand? Which is more popular in search, Taylored Mortgages or Youm? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Taylored Mortgages and Youm - **Competitive set**: Palmerston North mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Taylored Mortgages Share of Search**: 29.5% - **Youm Share of Search**: 18.7% ## Which is more popular in search, Taylored Mortgages or Youm? - In August 2026, Taylored Mortgages had more branded searches than Youm among palmerston north mortgage advisers in New Zealand. Taylored Mortgages was estimated to have 410 branded searches compared to Youm’s 260, and held a 29.5% Share of Search versus Youm’s 18.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Youm took it in December 2025, Taylored Mortgages took it in January 2026. - Across the 11 months ending August 2026, Taylored Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 19.6% to 29.5%, and its estimated monthly branded searches moved from 320 to 410. - Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 18.4% to 18.7%, and its estimated monthly branded searches moved from 300 to 260. ## How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026? - In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.3% to 29.5%. - In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%. ## Month by month | Month | Taylored Mortgages estimated searches | Taylored Mortgages Share of Search | Taylored Mortgages rank | Youm estimated searches | Youm Share of Search | Youm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 19.6% | 2 | 300 | 18.4% | 3 | | Nov 2025 | 260 | 18.6% | 2 | 240 | 17.1% | 3 | | Dec 2025 | 210 | 17.9% | 3 | 220 | 18.8% | 2 | | Jan 2026 | 320 | 21.9% | 2 | 260 | 17.8% | 3 | | Feb 2026 | 320 | 21.3% | 2 | 260 | 17.3% | 3 | | Mar 2026 | 420 | 24.1% | 2 | 280 | 16.1% | 3 | | Apr 2026 | 350 | 25% | 2 | 210 | 15% | 3 | | May 2026 | 360 | 22.6% | 2 | 240 | 15.1% | 3 | | Jun 2026 | 410 | 27% | 2 | 250 | 16.4% | 3 | | Jul 2026 | 340 | 23.3% | 2 | 300 | 20.5% | 3 | | Aug 2026 | 410 | 29.5% | 2 | 260 | 18.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Taylored Mortgages’ and Youm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Taylored Mortgages**: Measured on the search terms “taylored mortgages” and “taylored mortgages palmerston north”, summed into one figure. - **Youm**: Measured on the search terms “youm”, “youm mortgage”, “youm mortgages” and “youm palmerston north”, summed into one figure. - [Taylored Mortgages profile](/demand/nz/brands/taylored-mortgages) - [Youm profile](/demand/nz/brands/youm) - [All palmerston north mortgage advisers in New Zealand](/demand/nz/categories/nz-palmerston-north-mortgage-advisers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Taylored Mortgages or Youm? In August 2026, Taylored Mortgages had more branded searches than Youm among palmerston north mortgage advisers in New Zealand. Taylored Mortgages was estimated to have 410 branded searches compared to Youm’s 260, and held a 29.5% Share of Search versus Youm’s 18.7%. ## Cite this page Brandwave. "Taylored Mortgages vs Youm: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/taylored-mortgages-vs-youm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/taylored-mortgages-vs-youm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.