--- title: "Taubmans vs Wattyl: Which is searched more in New Zealand?" description: "Is Taubmans or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/taubmans-vs-wattyl" publisher: "Brandwave" --- # Taubmans vs Wattyl: Which is searched more in New Zealand? Is Taubmans or Wattyl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Taubmans and Wattyl - **Competitive set**: Paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Taubmans Share of Search**: 0.19% - **Wattyl Share of Search**: 6.5% ## Is Taubmans or Wattyl more popular in search? - In September 2026, Wattyl had more branded searches than Taubmans among paint brands in New Zealand. Wattyl had about 2,450 branded searches, while Taubmans had 70. Wattyl made up 6.5% of all paint brand searches we track, and Taubmans accounted for 0.19%. - Wattyl was ahead of Taubmans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Taubmans’ share of searches among paint brands in New Zealand moved from 0.17% to 0.19%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Wattyl’s share of searches among paint brands in New Zealand moved from 5% to 6.5%, and its estimated monthly branded searches moved from 2.7K to 2.5K. ## Top paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wattyl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Taubmans was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wattyl was listed before Taubmans in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resene | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dulux | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wattyl | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | British Paints | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Taubmans | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | PPG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zinsser | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paint brands - Asked ChatGPT "Which paint brand should I buy in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What are the best paint brands in New Zealand?": 1. Resene, 2. Dulux, 3. Wattyl - Asked ChatGPT "What's the best paint brand in New Zealand for interior walls?": 1. Resene, 2. Dulux - Searched Google, AI Overview "paint brands nz": 1. Resene, 2. Dulux, 3. British Paints - Searched Google, AI Overview "house paint nz": 1. Resene, 2. Dulux, 3. Wattyl, 4. Taubmans Not named in any answer: PPG and Zinsser. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand paint brands in September 2026? - In September 2026, Wattyl gained share of searches among paint brands in New Zealand, from 5.4% to 6.5%. - Estimated monthly branded searches for Taubmans in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Taubmans estimated searches | Taubmans Share of Search | Taubmans rank | Wattyl estimated searches | Wattyl Share of Search | Wattyl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.17% | 6 | 2.7K | 5% | 3 | | Nov 2025 | 70 | 0.15% | 7 | 2.8K | 6% | 3 | | Dec 2025 | 70 | 0.15% | 7 | 2.9K | 6.2% | 3 | | Jan 2026 | 70 | 0.13% | 7 | 3.5K | 6.8% | 3 | | Feb 2026 | 70 | 0.17% | 7 | 2.6K | 6.2% | 3 | | Mar 2026 | 70 | 0.15% | 7 | 2.8K | 5.7% | 3 | | Apr 2026 | 70 | 0.16% | 7 | 2.7K | 6.4% | 3 | | May 2026 | 50 | 0.12% | 7 | 2.2K | 5.3% | 3 | | Jun 2026 | 50 | 0.14% | 7 | 1.9K | 5.6% | 3 | | Jul 2026 | 70 | 0.2% | 7 | 1.9K | 5.6% | 3 | | Aug 2026 | 70 | 0.19% | 7 | 2K | 5.4% | 3 | | Sep 2026 | 70 | 0.19% | 7 | 2.5K | 6.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Taubmans’ and Wattyl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Taubmans**: Measured on the search term “taubmans paint”. - **Wattyl**: Measured on the search terms “hempel wattyl”, “wattyl”, “wattyl aqua trim”, “wattyl ceiling paint”, “wattyl colours”, “wattyl exterior paint”, “wattyl fence paint”, “wattyl forestwood”, “wattyl kill rust”, “wattyl paint”, “wattyl paint centre”, “wattyl roof paint”, “wattyl shops”, “wattyl solagard”, “wattyl solar guard” and “wattyl trade centre”, summed into one figure. - [Taubmans profile](/demand/nz/brands/taubmans) - [Wattyl profile](/demand/nz/brands/wattyl) - [All paint brands in New Zealand](/demand/nz/categories/nz-paint-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Taubmans or Wattyl more popular in search? In September 2026, Wattyl had more branded searches than Taubmans among paint brands in New Zealand. Wattyl had about 2,450 branded searches, while Taubmans had 70. Wattyl made up 6.5% of all paint brand searches we track, and Taubmans accounted for 0.19%. ## Cite this page Brandwave. "Taubmans vs Wattyl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/taubmans-vs-wattyl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/taubmans-vs-wattyl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.