--- title: "Tamiya vs Vallejo: Which is searched more in New Zealand?" description: "Is Tamiya or Vallejo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tamiya-vs-vallejo" publisher: "Brandwave" --- # Tamiya vs Vallejo: Which is searched more in New Zealand? Is Tamiya or Vallejo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Model paint brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tamiya and Vallejo - **Competitive set**: Model paint brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tamiya Share of Search**: 52.2% - **Vallejo Share of Search**: 29% ## Is Tamiya or Vallejo more popular in search? - In September 2026, Tamiya had more branded searches than Vallejo among model paint brands in New Zealand. Tamiya had about 720 branded searches, while Vallejo had 400. Tamiya made up 52.2% of all model paint brand searches we track, and Vallejo accounted for 29%. - Tamiya was ahead of Vallejo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tamiya’s share of searches among model paint brands in New Zealand moved from 46.8% to 52.2%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Vallejo’s share of searches among model paint brands in New Zealand moved from 30.2% to 29%, and its estimated monthly branded searches moved from 380 to 400. ## Top model paint brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Tamiya and Vallejo showed up in all five answers. Vallejo was listed before Tamiya in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vallejo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tamiya | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AK Interactive | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mr. Hobby | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Citadel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about model paint brands - Asked ChatGPT "Which model paint brand should I buy in New Zealand?": 1. Tamiya, 2. Vallejo, 3. Mr. Hobby, 4. AK Interactive - Asked ChatGPT "What are the best model paint brands in New Zealand?": 1. Vallejo, 2. Tamiya, 3. AK Interactive, 4. Citadel, 5. Mr. Hobby - Asked ChatGPT "What's the best model paint brand in New Zealand for a hobby project?": 1. Vallejo, 2. Tamiya, 3. Citadel, 4. AK Interactive - Searched Google, AI Overview "best model paint": 1. Vallejo, 2. Tamiya, 3. Mr. Hobby, 4. AK Interactive - Searched Google, AI Overview "model paint brands nz": 1. Tamiya, 2. Vallejo, 3. AK Interactive, 4. Citadel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand model paint brands in September 2026? - In September 2026, Tamiya gained share of searches among model paint brands in New Zealand, from 48.3% to 52.2%. - In September 2026, Vallejo lost share of searches among model paint brands in New Zealand, from 31.5% to 29%. ## Month by month | Month | Tamiya estimated searches | Tamiya Share of Search | Tamiya rank | Vallejo estimated searches | Vallejo Share of Search | Vallejo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 46.8% | 1 | 380 | 30.2% | 2 | | Nov 2025 | 590 | 49.6% | 1 | 340 | 28.6% | 2 | | Dec 2025 | 720 | 49.7% | 1 | 420 | 29% | 2 | | Jan 2026 | 720 | 46.5% | 1 | 520 | 33.5% | 2 | | Feb 2026 | 590 | 49.2% | 1 | 340 | 28.3% | 2 | | Mar 2026 | 590 | 42.4% | 1 | 490 | 35.3% | 2 | | Apr 2026 | 590 | 45.7% | 1 | 380 | 29.5% | 2 | | May 2026 | 720 | 47.1% | 1 | 530 | 34.6% | 2 | | Jun 2026 | 590 | 50% | 1 | 310 | 26.3% | 2 | | Jul 2026 | 720 | 51.1% | 1 | 380 | 27% | 2 | | Aug 2026 | 720 | 48.3% | 1 | 470 | 31.5% | 2 | | Sep 2026 | 720 | 52.2% | 1 | 400 | 29% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Tamiya’s and Vallejo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tamiya**: Measured on the search term “tamiya”. - **Vallejo**: Measured on the search terms “vallejo” and “vallejo paint”, summed into one figure. - [Tamiya profile](/demand/nz/brands/tamiya) - [Vallejo profile](/demand/nz/brands/vallejo) - [All model paint brands in New Zealand](/demand/nz/categories/nz-model-paint-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tamiya or Vallejo more popular in search? In September 2026, Tamiya had more branded searches than Vallejo among model paint brands in New Zealand. Tamiya had about 720 branded searches, while Vallejo had 400. Tamiya made up 52.2% of all model paint brand searches we track, and Vallejo accounted for 29%. ## Cite this page Brandwave. "Tamiya vs Vallejo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tamiya-vs-vallejo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tamiya-vs-vallejo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.