---
title: "Tamaki Health vs The Doctors: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Tamaki Health or The Doctors? Compare estimated monthly branded-search demand and Share of Search inside the GP and urgent care networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/tamaki-health-vs-the-doctors"
publisher: "Brandwave"
---

# Tamaki Health vs The Doctors: Which is more popular by branded search in New Zealand?

Which is more popular in search, Tamaki Health or The Doctors? Compare estimated monthly branded-search demand and Share of Search inside the GP and urgent care networks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tamaki Health and The Doctors
- **Competitive set**: GP and urgent care networks
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Tamaki Health Share of Search**: 35.6%
- **The Doctors Share of Search**: 1%

## Which is more popular in search, Tamaki Health or The Doctors?

- In August 2026, Tamaki Health had more branded searches than The Doctors among GP and urgent care networks in New Zealand. Tamaki Health was estimated to have 4.1K branded searches compared to The Doctors’ 120, and held a 35.6% Share of Search versus The Doctors’ 1%.
- Tamaki Health was ahead of The Doctors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tamaki Health’s estimated Share of Search among GP and urgent care networks in New Zealand moved from 28.2% to 35.6%, and its estimated monthly branded searches moved from 2.1K to 4.1K.
- Across the 11 months ending August 2026, The Doctors’ estimated Share of Search among GP and urgent care networks in New Zealand moved from 1.2% to 1%, and its estimated monthly branded searches moved from 90 to 120.

## How did search popularity change for New Zealand GP and urgent care networks in August 2026?

- In August 2026, Tamaki Health lost estimated Share of Search among GP and urgent care networks in New Zealand, from 39.2% to 35.6%.
- Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

## Month by month

| Month | Tamaki Health estimated searches | Tamaki Health Share of Search | Tamaki Health rank | The Doctors estimated searches | The Doctors Share of Search | The Doctors rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1K | 28.2% | 2 | 90 | 1.2% | 5 |
| Nov 2025 | 2.7K | 35.3% | 2 | 90 | 1.2% | 5 |
| Dec 2025 | 2.7K | 36% | 2 | 80 | 1.1% | 5 |
| Jan 2026 | 2.7K | 36% | 2 | 80 | 1.1% | 5 |
| Feb 2026 | 2.7K | 36.8% | 2 | 60 | 0.82% | 5 |
| Mar 2026 | 3.3K | 38.9% | 1 | 110 | 1.3% | 5 |
| Apr 2026 | 2.8K | 35.6% | 2 | 90 | 1.2% | 5 |
| May 2026 | 3.3K | 42.6% | 1 | 100 | 1.3% | 5 |
| Jun 2026 | 4.1K | 38.7% | 1 | 230 | 2.2% | 4 |
| Jul 2026 | 3.3K | 39.2% | 1 | 80 | 0.96% | 5 |
| Aug 2026 | 4.1K | 35.6% | 1 | 120 | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tamaki Health’s and The Doctors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tamaki Health**: Measured on the search terms “tamaki health”, “tamaki health centre”, “tamaki health local doctors”, “tamaki health near me”, “tamaki health new zealand”, “tamaki health nz” and “tamakihealth”, summed into one figure.
- **The Doctors**: Measured on the search terms “the doctors doctor”, “the doctors nz” and “the doctors urgent care”, summed into one figure.

- [Tamaki Health profile](/demand/nz/brands/tamaki-health)
- [The Doctors profile](/demand/nz/brands/the-doctors)
- [All GP and urgent care networks in New Zealand](/demand/nz/categories/nz-gp-and-urgent-care-networks): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tamaki Health or The Doctors?

In August 2026, Tamaki Health had more branded searches than The Doctors among GP and urgent care networks in New Zealand. Tamaki Health was estimated to have 4.1K branded searches compared to The Doctors’ 120, and held a 35.6% Share of Search versus The Doctors’ 1%.

## Cite this page

Brandwave. "Tamaki Health vs The Doctors: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tamaki-health-vs-the-doctors

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tamaki-health-vs-the-doctors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.