---
title: "Tall Poppy vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Tall Poppy or Tommy’s Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/tall-poppy-vs-tommys-real-estate"
publisher: "Brandwave"
---

# Tall Poppy vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand?

Which is more popular in search, Tall Poppy or Tommy’s Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tall Poppy and Tommy’s Real Estate
- **Competitive set**: Residential Real Estate Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Tall Poppy Share of Search**: 0.95%
- **Tommy’s Real Estate Share of Search**: 0.74%

## Which is more popular in search, Tall Poppy or Tommy’s Real Estate?

- In August 2026, Tall Poppy had more branded searches than Tommy’s Real Estate among residential real estate agencies in New Zealand. Tall Poppy was estimated to have 1.9K branded searches compared to Tommy’s Real Estate’s 1.4K, and held a 0.95% Share of Search versus Tommy’s Real Estate’s 0.74%.
- Tall Poppy was ahead of Tommy’s Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tall Poppy’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.94% to 0.95%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.72% to 0.74%, and its estimated monthly branded searches moved from 1.7K to 1.4K.

## How did search popularity change for New Zealand residential real estate agencies in August 2026?

- In August 2026, Tall Poppy rose from 13th to 12th among residential real estate agencies in New Zealand.
- In August 2026, Tommy’s Real Estate fell from 15th to 16th among residential real estate agencies in New Zealand.

## Month by month

| Month | Tall Poppy estimated searches | Tall Poppy Share of Search | Tall Poppy rank | Tommy’s Real Estate estimated searches | Tommy’s Real Estate Share of Search | Tommy’s Real Estate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2K | 0.94% | 13 | 1.7K | 0.72% | 15 |
| Nov 2025 | 2.2K | 0.98% | 13 | 1.5K | 0.66% | 16 |
| Dec 2025 | 1.7K | 1% | 13 | 1.1K | 0.63% | 15 |
| Jan 2026 | 2.1K | 0.96% | 14 | 1.4K | 0.63% | 16 |
| Feb 2026 | 2.2K | 0.97% | 13 | 1.9K | 0.84% | 15 |
| Mar 2026 | 2.1K | 0.88% | 13 | 1.6K | 0.67% | 16 |
| Apr 2026 | 1.8K | 0.89% | 13 | 1.4K | 0.71% | 15 |
| May 2026 | 1.9K | 0.94% | 13 | 1.4K | 0.71% | 15 |
| Jun 2026 | 1.5K | 0.78% | 13 | 1.3K | 0.66% | 15 |
| Jul 2026 | 1.6K | 0.85% | 13 | 1.3K | 0.69% | 15 |
| Aug 2026 | 1.9K | 0.95% | 12 | 1.4K | 0.74% | 16 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tall Poppy’s and Tommy’s Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tall Poppy**: Measured on the search terms “tall poppy lower hutt”, “tall poppy nz”, “tall poppy real estate”, “tall poppy real estate new plymouth”, “tall poppy richmond” and “tall poppy wellington”, summed into one figure.
- **Tommy’s Real Estate**: Measured on the search terms “tommy's real estate”, “tommy's real estate kapiti”, “tommy's real estate new zealand”, “tommy's real estate nz”, “tommy's wellington”, “tommys real estate”, “tommys real estate kapiti”, “tommys wellington” and “tommys.co.nz”, summed into one figure.

- [Tall Poppy profile](/demand/nz/brands/tall-poppy)
- [Tommy’s Real Estate profile](/demand/nz/brands/tommys-real-estate)
- [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tall Poppy or Tommy’s Real Estate?

In August 2026, Tall Poppy had more branded searches than Tommy’s Real Estate among residential real estate agencies in New Zealand. Tall Poppy was estimated to have 1.9K branded searches compared to Tommy’s Real Estate’s 1.4K, and held a 0.95% Share of Search versus Tommy’s Real Estate’s 0.74%.

## Cite this page

Brandwave. "Tall Poppy vs Tommy’s Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tall-poppy-vs-tommys-real-estate

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tall-poppy-vs-tommys-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
