--- title: "Taking Shape vs Yours Clothing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Taking Shape or Yours Clothing? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/taking-shape-vs-yours-clothing" publisher: "Brandwave" --- # Taking Shape vs Yours Clothing: Which is more popular by branded search in New Zealand? Which is more popular in search, Taking Shape or Yours Clothing? Compare estimated monthly branded-search demand and Share of Search inside the Plus-size fashion retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Taking Shape and Yours Clothing - **Competitive set**: Plus-size fashion retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Taking Shape Share of Search**: 36.8% - **Yours Clothing Share of Search**: 0.91% ## Which is more popular in search, Taking Shape or Yours Clothing? - In August 2026, Taking Shape had more branded searches than Yours Clothing among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to Yours Clothing’s 560, and held a 36.8% Share of Search versus Yours Clothing’s 0.91%. - Taking Shape was ahead of Yours Clothing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K. - Across the 11 months ending August 2026, Yours Clothing’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 690 to 560. ## How did search popularity change for New Zealand plus-size fashion retailers in August 2026? - Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026. ## Month by month | Month | Taking Shape estimated searches | Taking Shape Share of Search | Taking Shape rank | Yours Clothing estimated searches | Yours Clothing Share of Search | Yours Clothing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.8K | 37.7% | 2 | 690 | 1.1% | 4 | | Nov 2025 | 30.1K | 37.8% | 2 | 690 | 0.87% | 4 | | Dec 2025 | 28.2K | 41.3% | 2 | 500 | 0.73% | 4 | | Jan 2026 | 23K | 36.6% | 2 | 500 | 0.79% | 4 | | Feb 2026 | 22.9K | 41.3% | 2 | 570 | 1% | 4 | | Mar 2026 | 22.6K | 39.1% | 2 | 660 | 1.1% | 4 | | Apr 2026 | 22.7K | 39.1% | 2 | 570 | 0.98% | 4 | | May 2026 | 27.8K | 41.2% | 2 | 630 | 0.94% | 4 | | Jun 2026 | 27.8K | 41.7% | 2 | 630 | 0.94% | 4 | | Jul 2026 | 22.8K | 37% | 2 | 530 | 0.86% | 4 | | Aug 2026 | 22.6K | 36.8% | 2 | 560 | 0.91% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Taking Shape’s and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Taking Shape**: Measured on the search terms “dresses taking shape”, “taking shape”, “taking shape airport”, “taking shape bra”, “taking shape clothing”, “taking shape jeans”, “taking shape near me”, “taking shape northland”, “taking shape nz”, “taking shape online”, “taking shape outlet”, “taking shape plus size”, “taking shape sale”, “taking shape shop”, “takingshape”, “takingshape com” and “takingshape nz”, summed into one figure. - **Yours Clothing**: Measured on the search terms “yours clothing”, “yours clothing aus”, “yours clothing curve”, “yours clothing near me”, “yours clothing nz”, “yours clothing online”, “yours clothing plus size”, “yoursclothing”, “yoursclothing com”, “yoursclothing nz” and “yoursclothing plus size”, summed into one figure. - [Taking Shape profile](/demand/nz/brands/taking-shape) - [Yours Clothing profile](/demand/nz/brands/yours-clothing) - [All plus-size fashion retailers in New Zealand](/demand/nz/categories/nz-plus-size-fashion): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Taking Shape or Yours Clothing? In August 2026, Taking Shape had more branded searches than Yours Clothing among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to Yours Clothing’s 560, and held a 36.8% Share of Search versus Yours Clothing’s 0.91%. ## Cite this page Brandwave. "Taking Shape vs Yours Clothing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/taking-shape-vs-yours-clothing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/taking-shape-vs-yours-clothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.