--- title: "Tailscale vs Twingate: Which is searched more in New Zealand?" description: "Is Tailscale or Twingate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tailscale-vs-twingate" publisher: "Brandwave" --- # Tailscale vs Twingate: Which is searched more in New Zealand? Is Tailscale or Twingate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tailscale and Twingate - **Competitive set**: Zero trust network access platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Tailscale Share of Search**: 89.3% - **Twingate Share of Search**: 1.8% ## Is Tailscale or Twingate more popular in search? - In September 2026, Tailscale had more branded searches than Twingate among zero trust network access platforms in New Zealand. Tailscale had about 5,400 branded searches, while Twingate had 110. Tailscale made up 89.3% of all zero trust network access platform searches we track, and Twingate accounted for 1.8%. - Tailscale was ahead of Twingate in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Tailscale’s share of searches among zero trust network access platforms in New Zealand moved from 76.7% to 89.3%, and its estimated monthly branded searches moved from 2.9K to 5.4K. - Across the 12 months ending September 2026, Twingate’s share of searches among zero trust network access platforms in New Zealand moved from 8.5% to 1.8%, and its estimated monthly branded searches moved from 320 to 110. ## Top zero trust network access platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tailscale was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Twingate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zscaler Private Access | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Cloudflare One | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Microsoft Entra Private Access | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Twingate | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tailscale | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | OpenVPN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NordLayer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GoodAccess | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about zero trust network access platforms - Asked ChatGPT "Which zero trust network access platform should I use in New Zealand?": 1. Cloudflare One, 2. Zscaler Private Access, 3. Twingate, 4. Microsoft Entra Private Access - Asked ChatGPT "What are the best zero trust network access platforms in New Zealand?": 1. Zscaler Private Access, 2. Microsoft Entra Private Access - Asked ChatGPT "What's the best zero trust network access platform in New Zealand for secure remote access?": 1. Zscaler Private Access, 2. Cloudflare One, 3. Microsoft Entra Private Access - Searched Google, AI Overview "zero trust network access platform": 1. Tailscale - Searched Google, AI Overview "best remote access software": named none of the brands we track Not named in any answer: OpenVPN, NordLayer and GoodAccess. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand zero trust network access platforms in September 2026? - In September 2026, Tailscale gained share of searches among zero trust network access platforms in New Zealand, from 87.4% to 89.3%. - Twingate’s share of searches among zero trust network access platforms in New Zealand has lost ground for 3 months in a row, from 3.2% to 1.8% in September 2026. ## Month by month | Month | Tailscale estimated searches | Tailscale Share of Search | Tailscale rank | Twingate estimated searches | Twingate Share of Search | Twingate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 76.7% | 1 | 320 | 8.5% | 3 | | Nov 2025 | 2.9K | 79.2% | 1 | 210 | 5.7% | 3 | | Dec 2025 | 2.9K | 79.9% | 1 | 170 | 4.7% | 3 | | Jan 2026 | 3.6K | 81.4% | 1 | 260 | 5.9% | 3 | | Feb 2026 | 3.6K | 82% | 1 | 210 | 4.8% | 3 | | Mar 2026 | 4.4K | 84.6% | 1 | 210 | 4% | 3 | | Apr 2026 | 4.4K | 85.4% | 1 | 170 | 3.3% | 3 | | May 2026 | 4.4K | 83.8% | 1 | 210 | 4% | 3 | | Jun 2026 | 4.4K | 83.7% | 1 | 170 | 3.2% | 3 | | Jul 2026 | 5.4K | 88.5% | 1 | 140 | 2.3% | 3 | | Aug 2026 | 5.4K | 87.4% | 1 | 140 | 2.3% | 3 | | Sep 2026 | 5.4K | 89.3% | 1 | 110 | 1.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Tailscale’s and Twingate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tailscale**: Measured on the search term “tailscale”. - **Twingate**: Measured on the search term “twingate”. - [Tailscale profile](/demand/nz/brands/tailscale) - [Twingate profile](/demand/nz/brands/twingate) - [All zero trust network access platforms in New Zealand](/demand/nz/categories/nz-zero-trust-network-access-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tailscale or Twingate more popular in search? In September 2026, Tailscale had more branded searches than Twingate among zero trust network access platforms in New Zealand. Tailscale had about 5,400 branded searches, while Twingate had 110. Tailscale made up 89.3% of all zero trust network access platform searches we track, and Twingate accounted for 1.8%. ## Cite this page Brandwave. "Tailscale vs Twingate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/tailscale-vs-twingate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tailscale-vs-twingate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.