--- title: "Tabasco vs Uncle Dunkle's: Which is more popular in New Zealand?" description: "Is Tabasco or Uncle Dunkle's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tabasco-vs-uncle-dunkles" publisher: "Brandwave" --- # Tabasco vs Uncle Dunkle's: Which is more popular in New Zealand? Is Tabasco or Uncle Dunkle's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Tabasco and Uncle Dunkle's - **Competitive set**: Hot sauce brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Tabasco Share of Search**: 15.4% - **Uncle Dunkle's Share of Search**: 0.71% ## Is Tabasco or Uncle Dunkle's more popular in search? - In October 2026, Tabasco had more branded searches than Uncle Dunkle's among hot sauce brands in New Zealand. Tabasco had about 870 branded searches, while Uncle Dunkle's had 40. Tabasco made up 15.4% of all hot sauce brand searches we track, and Uncle Dunkle's accounted for 0.71%. - Tabasco was ahead of Uncle Dunkle's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Tabasco’s share of searches among hot sauce brands in New Zealand moved from 11.2% to 15.4%, and its estimated monthly branded searches moved from 580 to 870. - Across the 12 months ending October 2026, Uncle Dunkle's’ share of searches among hot sauce brands in New Zealand moved from 0.58% to 0.71%, and its estimated monthly branded searches moved from 30 to 40. ## Top hot sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Uncle Dunkle's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tabasco did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Culley's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kaitaia Fire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apostle Hot Sauce | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Taste Lab | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Uncle Dunkle's | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | SpicyBoys | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Frank's RedHot | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tabasco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huy Fong | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot sauce brands - Asked ChatGPT "Which hot sauce brand should I buy in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab - Asked ChatGPT "What are the best hot sauce brands in New Zealand?": 1. Culley's, 2. Kaitaia Fire, 3. Taste Lab, 4. Apostle Hot Sauce - Asked ChatGPT "What's the best hot sauce brand in New Zealand for spicy food?": 1. Culley's, 2. Kaitaia Fire, 3. Apostle Hot Sauce - Searched Google, AI Overview "chilli sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys - Searched Google, AI Overview "hot sauce nz": 1. Culley's, 2. Apostle Hot Sauce, 3. Taste Lab, 4. Uncle Dunkle's, 5. SpicyBoys, 6. Kaitaia Fire Not named in any answer: Frank's RedHot, Tabasco and Huy Fong. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hot sauce brands in October 2026? - In October 2026, Culley's overtook Tabasco to become the leader among hot sauce brands in New Zealand, with 26.2% of the searches. - In October 2026, Frank's RedHot overtook Tabasco to rank 2nd among hot sauce brands in New Zealand, with 22.7% of the searches. - In October 2026, Tabasco lost share of searches among hot sauce brands in New Zealand, from 40.3% to 15.4%. - Estimated monthly branded searches for Uncle Dunkle's in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026. ## How has branded search for Tabasco and Uncle Dunkle's changed in New Zealand over the last 12 months? | Month | Tabasco estimated searches | Tabasco Share of Search | Tabasco rank | Uncle Dunkle's estimated searches | Uncle Dunkle's Share of Search | Uncle Dunkle's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 580 | 11.2% | 5 | 30 | 0.58% | 8 | | Dec 2025 | 570 | 9.1% | 5 | 40 | 0.64% | 8 | | Jan 2026 | 600 | 12.1% | 5 | 40 | 0.8% | 8 | | Feb 2026 | 650 | 14.7% | 3 | 30 | 0.68% | 8 | | Mar 2026 | 660 | 13.3% | 3 | 20 | 0.4% | 9 | | Apr 2026 | 620 | 11.8% | 4 | 20 | 0.38% | 9 | | May 2026 | 670 | 11.2% | 4 | 30 | 0.5% | 9 | | Jun 2026 | 810 | 13.4% | 4 | 50 | 0.83% | 8 | | Jul 2026 | 700 | 12.9% | 3 | 20 | 0.37% | 9 | | Aug 2026 | 760 | 13.6% | 3 | 30 | 0.54% | 9 | | Sep 2026 | 3K | 40.3% | 1 | 20 | 0.27% | 8 | | Oct 2026 | 870 | 15.4% | 3 | 40 | 0.71% | 8 | ## How are Tabasco’s and Uncle Dunkle's’ branded searches counted? Brandwave collects information about searches that people make online using Tabasco’s and Uncle Dunkle's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Tabasco**: Measured on the search terms “tabasco”, “tabasco chilli sauce”, “tabasco hot sauce” and “tabasco sriracha”, summed into one figure. - **Uncle Dunkle's**: Measured on the search term “uncle dunkles”. - [Tabasco profile](/demand/nz/brands/tabasco) - [Uncle Dunkle's profile](/demand/nz/brands/uncle-dunkles) - [All hot sauce brands in New Zealand](/demand/nz/categories/nz-hot-sauce-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Tabasco or Uncle Dunkle's more popular in search? In October 2026, Tabasco had more branded searches than Uncle Dunkle's among hot sauce brands in New Zealand. Tabasco had about 870 branded searches, while Uncle Dunkle's had 40. Tabasco made up 15.4% of all hot sauce brand searches we track, and Uncle Dunkle's accounted for 0.71%. ## Cite this page Brandwave. "Tabasco vs Uncle Dunkle's: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/tabasco-vs-uncle-dunkles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tabasco-vs-uncle-dunkles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.