--- title: "t leaf T vs Twinings: Which is more popular in New Zealand?" description: "Is t leaf T or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/t-leaf-t-vs-twinings" publisher: "Brandwave" --- # t leaf T vs Twinings: Which is more popular in New Zealand? Is t leaf T or Twinings more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: t leaf T and Twinings - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **t leaf T Share of Search**: 2.8% - **Twinings Share of Search**: 7% ## Is t leaf T or Twinings more popular in search? - In October 2026, Twinings had more branded searches than t leaf T among tea brands in New Zealand. Twinings had about 980 branded searches, while t leaf T had 390. Twinings made up 7% of all tea brand searches we track, and t leaf T accounted for 2.8%. - Twinings was ahead of t leaf T in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending October 2026, Twinings’ share of searches among tea brands in New Zealand moved from 4.9% to 7%, and its estimated monthly branded searches moved from 800 to 980. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Twinings was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. t leaf T and Twinings were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tea Total | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dilmah | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | t leaf T | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Webster’s Tea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. t leaf T, 6. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka, Webster’s Tea and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in October 2026? - In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%. - In October 2026, Twinings lost share of searches among tea brands in New Zealand, from 8.7% to 7%. ## How has branded search for t leaf T and Twinings changed in New Zealand over the last 12 months? | Month | t leaf T estimated searches | t leaf T Share of Search | t leaf T rank | Twinings estimated searches | Twinings Share of Search | Twinings rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 590 | 3.6% | 8 | 800 | 4.9% | 7 | | Dec 2025 | 390 | 2.3% | 10 | 780 | 4.5% | 7 | | Jan 2026 | 320 | 2.2% | 10 | 930 | 6.5% | 6 | | Feb 2026 | 210 | 1.8% | 11 | 790 | 6.7% | 6 | | Mar 2026 | 210 | 1.6% | 11 | 970 | 7.3% | 6 | | Apr 2026 | 260 | 1.9% | 11 | 910 | 6.8% | 6 | | May 2026 | 260 | 1.5% | 11 | 1.6K | 9.7% | 5 | | Jun 2026 | 210 | 1.3% | 11 | 1.4K | 8.6% | 5 | | Jul 2026 | 260 | 1.7% | 11 | 1.4K | 9.3% | 5 | | Aug 2026 | 320 | 1.9% | 11 | 1.5K | 9.3% | 5 | | Sep 2026 | 320 | 2.1% | 11 | 1.3K | 8.7% | 5 | | Oct 2026 | 390 | 2.8% | 11 | 980 | 7% | 5 | ## How are t leaf T’s and Twinings’ branded searches counted? Brandwave collects information about searches that people make online using t leaf T’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **t leaf T**: Measured on the search term “t leaf t”. - **Twinings**: Measured on the search terms “twinings”, “twinings english tea”, “twinings tea” and “twinings tea bags”, summed into one figure. - [t leaf T profile](/demand/nz/brands/t-leaf-t) - [Twinings profile](/demand/nz/brands/twinings) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is t leaf T or Twinings more popular in search? In October 2026, Twinings had more branded searches than t leaf T among tea brands in New Zealand. Twinings had about 980 branded searches, while t leaf T had 390. Twinings made up 7% of all tea brand searches we track, and t leaf T accounted for 2.8%. ## Cite this page Brandwave. "t leaf T vs Twinings: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/t-leaf-t-vs-twinings This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/t-leaf-t-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.