--- title: "Syngenta vs UPL: Which is searched more in New Zealand?" description: "Is Syngenta or UPL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/syngenta-vs-upl" publisher: "Brandwave" --- # Syngenta vs UPL: Which is searched more in New Zealand? Is Syngenta or UPL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Syngenta and UPL - **Competitive set**: Crop protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Syngenta Share of Search**: 21.7% - **UPL Share of Search**: 20% ## Is Syngenta or UPL more popular in search? - In September 2026, Syngenta had more branded searches than UPL among crop protection brands in New Zealand. Syngenta had about 250 branded searches, while UPL had 230. Syngenta made up 21.7% of all crop protection brand searches we track, and UPL accounted for 20%. - The lead changed hands 5 times in the 12 months ending September 2026: Syngenta took it in December 2025, UPL took it in January 2026, Syngenta took it in June 2026, UPL took it in July 2026, Syngenta took it in August 2026. - Across the 12 months ending September 2026, Syngenta’s share of searches among crop protection brands in New Zealand moved from 18.2% to 21.7%, and its estimated monthly branded searches moved from 220 to 250. - Across the 12 months ending September 2026, UPL’s share of searches among crop protection brands in New Zealand moved from 26.4% to 20%, and its estimated monthly branded searches moved from 320 to 230. ## Top crop protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Syngenta was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. UPL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Syngenta was listed before UPL in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crop protection brands - Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama - Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL - Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm - Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama - Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama Not named in any answer: Key Industries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crop protection brands in September 2026? - In September 2026, UPL lost share of searches among crop protection brands in New Zealand, from 23.6% to 20%. - In September 2026, Syngenta lost share of searches among crop protection brands in New Zealand, from 24.5% to 21.7%. ## Month by month | Month | Syngenta estimated searches | Syngenta Share of Search | Syngenta rank | UPL estimated searches | UPL Share of Search | UPL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 18.2% | 3 | 320 | 26.4% | 2 | | Nov 2025 | 260 | 19.3% | 3 | 280 | 20.7% | 2 | | Dec 2025 | 220 | 20.6% | 2 | 190 | 17.8% | 3 | | Jan 2026 | 170 | 16.7% | 3 | 290 | 28.4% | 2 | | Feb 2026 | 220 | 20% | 3 | 230 | 20.9% | 2 | | Mar 2026 | 250 | 19.5% | 3 | 260 | 20.3% | 2 | | Apr 2026 | 220 | 18.6% | 3 | 320 | 27.1% | 2 | | May 2026 | 270 | 21.3% | 3 | 360 | 28.3% | 2 | | Jun 2026 | 220 | 21.2% | 2 | 200 | 19.2% | 3 | | Jul 2026 | 250 | 23.8% | 3 | 280 | 26.7% | 2 | | Aug 2026 | 260 | 24.5% | 2 | 250 | 23.6% | 3 | | Sep 2026 | 250 | 21.7% | 2 | 230 | 20% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Syngenta’s and UPL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Syngenta**: Measured on the search terms “syngenta”, “syngenta crop protection”, “syngenta new zealand” and “syngenta nz”, summed into one figure. - **UPL**: Measured on the search terms “upl”, “upl crop protection” and “upl nz”, summed into one figure. - [Syngenta profile](/demand/nz/brands/syngenta) - [UPL profile](/demand/nz/brands/upl) - [All crop protection brands in New Zealand](/demand/nz/categories/nz-crop-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Syngenta or UPL more popular in search? In September 2026, Syngenta had more branded searches than UPL among crop protection brands in New Zealand. Syngenta had about 250 branded searches, while UPL had 230. Syngenta made up 21.7% of all crop protection brand searches we track, and UPL accounted for 20%. ## Cite this page Brandwave. "Syngenta vs UPL: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/syngenta-vs-upl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/syngenta-vs-upl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.