--- title: "Sylvia Park vs Westfield Albany: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Sylvia Park or Westfield Albany? Compare estimated monthly branded-search demand and Share of Search inside the Auckland shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sylvia-park-vs-westfield-albany" publisher: "Brandwave" --- # Sylvia Park vs Westfield Albany: Which is more popular by branded search in New Zealand? Which is more popular in search, Sylvia Park or Westfield Albany? Compare estimated monthly branded-search demand and Share of Search inside the Auckland shopping centres set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sylvia Park and Westfield Albany - **Competitive set**: Auckland shopping centres - **Market**: New Zealand - **Month measured**: Aug 2026 - **Sylvia Park Share of Search**: 40.1% - **Westfield Albany Share of Search**: 7.7% ## Which is more popular in search, Sylvia Park or Westfield Albany? - In August 2026, Sylvia Park had more branded searches than Westfield Albany among auckland shopping centres in New Zealand. Sylvia Park was estimated to have 259K branded searches compared to Westfield Albany’s 49.9K, and held a 40.1% Share of Search versus Westfield Albany’s 7.7%. - Sylvia Park was ahead of Westfield Albany in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sylvia Park’s estimated Share of Search among auckland shopping centres in New Zealand moved from 37.9% to 40.1%, and its estimated monthly branded searches moved from 235K to 259K. - Across the 11 months ending August 2026, Westfield Albany’s estimated Share of Search among auckland shopping centres in New Zealand moved from 8.1% to 7.7%, and its estimated monthly branded searches moved from 49.8K to 49.9K. ## How did search popularity change for New Zealand auckland shopping centres in August 2026? - In August 2026, Westfield Albany lost estimated Share of Search among auckland shopping centres in New Zealand, from 9.1% to 7.7%. - In August 2026, Sylvia Park lost estimated Share of Search among auckland shopping centres in New Zealand, from 40.7% to 40.1%. ## Month by month | Month | Sylvia Park estimated searches | Sylvia Park Share of Search | Sylvia Park rank | Westfield Albany estimated searches | Westfield Albany Share of Search | Westfield Albany rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 235K | 37.9% | 1 | 49.8K | 8.1% | 4 | | Nov 2025 | 284K | 39.6% | 1 | 61K | 8.5% | 4 | | Dec 2025 | 464K | 43.5% | 1 | 91.6K | 8.6% | 4 | | Jan 2026 | 289K | 39.8% | 1 | 61K | 8.4% | 4 | | Feb 2026 | 233K | 37.3% | 1 | 49.8K | 8% | 4 | | Mar 2026 | 223K | 36.9% | 1 | 49.8K | 8.2% | 4 | | Apr 2026 | 288K | 38.6% | 1 | 61K | 8.2% | 4 | | May 2026 | 234K | 37.7% | 1 | 49.8K | 8% | 4 | | Jun 2026 | 223K | 36.7% | 1 | 49.9K | 8.2% | 4 | | Jul 2026 | 273K | 40.7% | 1 | 60.9K | 9.1% | 4 | | Aug 2026 | 259K | 40.1% | 1 | 49.9K | 7.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sylvia Park’s and Westfield Albany’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sylvia Park**: Measured on the search terms “briscoes sylvia park”, “mountain warehouse sylvia park”, “opening hours sylvia park”, “rebel sports sylvia park”, “sylvia park”, “sylvia park hours”, “sylvia park hours today”, “sylvia park mall”, “sylvia park mall hours”, “sylvia park near me”, “sylvia park pak n save”, “sylvia park shopping mall”, “sylvia park shops”, “sylvia park westfield”, “sylviapark”, “sylviapark co nz”, “sylviapark mall” and “sylviapark shops”, summed into one figure. - **Westfield Albany**: Measured on the search terms “kmart westfield albany”, “westfield albany”, “westfield albany opening hours”, “westfield albany shops” and “westfieldalbany”, summed into one figure. - [Sylvia Park profile](/demand/nz/brands/sylvia-park) - [Westfield Albany profile](/demand/nz/brands/westfield-albany) - [All auckland shopping centres in New Zealand](/demand/nz/categories/nz-auckland-shopping-centres): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sylvia Park or Westfield Albany? In August 2026, Sylvia Park had more branded searches than Westfield Albany among auckland shopping centres in New Zealand. Sylvia Park was estimated to have 259K branded searches compared to Westfield Albany’s 49.9K, and held a 40.1% Share of Search versus Westfield Albany’s 7.7%. ## Cite this page Brandwave. "Sylvia Park vs Westfield Albany: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sylvia-park-vs-westfield-albany This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sylvia-park-vs-westfield-albany. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.