--- title: "Swiss Deli vs Westmere Butchery: Which is searched more in New Zealand?" description: "Is Swiss Deli or Westmere Butchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/swiss-deli-vs-westmere-butchery" publisher: "Brandwave" --- # Swiss Deli vs Westmere Butchery: Which is searched more in New Zealand? Is Swiss Deli or Westmere Butchery more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sausage and smallgoods brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swiss Deli and Westmere Butchery - **Competitive set**: Sausage and smallgoods brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Swiss Deli Share of Search**: 3.7% - **Westmere Butchery Share of Search**: 51.3% ## Is Swiss Deli or Westmere Butchery more popular in search? - In September 2026, Westmere Butchery had more branded searches than Swiss Deli among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 8,100 branded searches, while Swiss Deli had 590. Westmere Butchery made up 51.3% of all sausage and smallgoods brand searches we track, and Swiss Deli accounted for 3.7%. - Westmere Butchery was ahead of Swiss Deli in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swiss Deli’s share of searches among sausage and smallgoods brands in New Zealand held steady at 3.7%, and its estimated monthly branded searches moved from 1K to 590. - Across the 12 months ending September 2026, Westmere Butchery’s share of searches among sausage and smallgoods brands in New Zealand moved from 66.6% to 51.3%, and its estimated monthly branded searches moved from 18.1K to 8.1K. ## Top sausage and smallgoods brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swiss Deli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Westmere Butchery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Westmere Butchery was listed before Swiss Deli in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hellers | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Kiwi Butcher Shop | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Westmere Butchery | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Verkerks | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Swiss Deli | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Freedom Farms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Primo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sausage and smallgoods brands - Asked ChatGPT "Which sausage or smallgoods brand should I buy in New Zealand?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Verkerks - Asked ChatGPT "What are the best sausage and smallgoods brands in New Zealand?": 1. Hellers, 2. Verkerks, 3. The Kiwi Butcher Shop, 4. Westmere Butchery, 5. Swiss Deli - Asked ChatGPT "What's the best sausage or smallgoods brand in New Zealand for everyday meals?": 1. Hellers, 2. The Kiwi Butcher Shop, 3. Swiss Deli - Searched Google, AI Overview "best bacon nz": named none of the brands we track - Searched Google, AI Overview "smallgoods nz": 1. Westmere Butchery, 2. Hellers Not named in any answer: Freedom Farms and Primo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sausage and smallgoods brands in September 2026? - In September 2026, Westmere Butchery lost share of searches among sausage and smallgoods brands in New Zealand, from 52.1% to 51.3%. - Estimated monthly branded searches for Swiss Deli in New Zealand fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Month by month | Month | Swiss Deli estimated searches | Swiss Deli Share of Search | Swiss Deli rank | Westmere Butchery estimated searches | Westmere Butchery Share of Search | Westmere Butchery rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 3.7% | 4 | 18.1K | 66.6% | 1 | | Nov 2025 | 880 | 3.7% | 4 | 14.8K | 61.8% | 1 | | Dec 2025 | 1.3K | 3.7% | 5 | 22.2K | 63.2% | 1 | | Jan 2026 | 880 | 3.5% | 4 | 14.8K | 59.5% | 1 | | Feb 2026 | 720 | 4% | 4 | 9.9K | 54.9% | 1 | | Mar 2026 | 720 | 3.8% | 4 | 9.9K | 52.5% | 1 | | Apr 2026 | 720 | 4.2% | 4 | 9.9K | 57.2% | 1 | | May 2026 | 720 | 4% | 4 | 9.9K | 54.9% | 1 | | Jun 2026 | 720 | 4.1% | 4 | 9.9K | 55.7% | 1 | | Jul 2026 | 720 | 4.5% | 4 | 8.1K | 50.1% | 1 | | Aug 2026 | 590 | 3.8% | 4 | 8.1K | 52.1% | 1 | | Sep 2026 | 590 | 3.7% | 4 | 8.1K | 51.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Swiss Deli’s and Westmere Butchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swiss Deli**: Measured on the search term “swiss deli”. - **Westmere Butchery**: Measured on the search terms “westmere butchery” and “westmerebutchery”, summed into one figure. - [Swiss Deli profile](/demand/nz/brands/swiss-deli) - [Westmere Butchery profile](/demand/nz/brands/westmere-butchery) - [All sausage and smallgoods brands in New Zealand](/demand/nz/categories/nz-smallgoods-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swiss Deli or Westmere Butchery more popular in search? In September 2026, Westmere Butchery had more branded searches than Swiss Deli among sausage and smallgoods brands in New Zealand. Westmere Butchery had about 8,100 branded searches, while Swiss Deli had 590. Westmere Butchery made up 51.3% of all sausage and smallgoods brand searches we track, and Swiss Deli accounted for 3.7%. ## Cite this page Brandwave. "Swiss Deli vs Westmere Butchery: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/swiss-deli-vs-westmere-butchery This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/swiss-deli-vs-westmere-butchery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.