--- title: "Swimgym vs Trent Bray Swim School: Which is searched more in New Zealand?" description: "Is Swimgym or Trent Bray Swim School more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland swim schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/swimgym-vs-trent-bray-swim-school" publisher: "Brandwave" --- # Swimgym vs Trent Bray Swim School: Which is searched more in New Zealand? Is Swimgym or Trent Bray Swim School more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland swim schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swimgym and Trent Bray Swim School - **Competitive set**: Auckland swim schools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Swimgym Share of Search**: 11.2% - **Trent Bray Swim School Share of Search**: 0.58% ## Is Swimgym or Trent Bray Swim School more popular in search? - In September 2026, Swimgym had more branded searches than Trent Bray Swim School among Auckland swim schools in New Zealand. Swimgym had about 960 branded searches, while Trent Bray Swim School had 50. Swimgym made up 11.2% of all Auckland swim school searches we track, and Trent Bray Swim School accounted for 0.58%. - Swimgym was ahead of Trent Bray Swim School in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swimgym’s share of searches among Auckland swim schools in New Zealand moved from 7.5% to 11.2%, and its estimated monthly branded searches moved from 710 to 960. - Across the 12 months ending September 2026, Trent Bray Swim School’s share of searches among Auckland swim schools in New Zealand moved from 0.74% to 0.58%, and its estimated monthly branded searches moved from 70 to 50. ## Top Auckland swim schools in ChatGPT and Google AI Overviews In three ChatGPT questions, Trent Bray Swim School was mentioned in two out of three: in two of the three ChatGPT answers. Swimgym did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Swimtastic | 1st | 3 of 3 | 3 of 3 | | Trent Bray Swim School | 2nd | 2 of 3 | 2 of 3 | | Dean Greenwood Swim School | 3rd | 2 of 3 | 2 of 3 | | Hilton Brown Swimming | Not ranked | 0 of 3 | 0 of 3 | | Swimgym | Not ranked | 0 of 3 | 0 of 3 | | Swimsation | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland swim schools - Asked ChatGPT "Which swim school should I book in Auckland, New Zealand?": 1. Swimtastic, 2. Trent Bray Swim School, 3. Dean Greenwood Swim School - Asked ChatGPT "What are the best swim schools in Auckland, New Zealand?": 1. Swimtastic, 2. Dean Greenwood Swim School - Asked ChatGPT "What's the best swim school in Auckland, New Zealand for learn to swim?": 1. Swimtastic, 2. Trent Bray Swim School Not named in any answer: Hilton Brown Swimming, Swimgym and Swimsation. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland swim schools in September 2026? - In September 2026, Swimgym gained share of searches among Auckland swim schools in New Zealand, from 7.8% to 11.2%. - In September 2026, Trent Bray Swim School fell from 5th to 6th among Auckland swim schools in New Zealand. ## Month by month | Month | Swimgym estimated searches | Swimgym Share of Search | Swimgym rank | Trent Bray Swim School estimated searches | Trent Bray Swim School Share of Search | Trent Bray Swim School rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 710 | 7.5% | 3 | 70 | 0.74% | 5 | | Nov 2025 | 640 | 6.7% | 3 | 70 | 0.73% | 5 | | Dec 2025 | 710 | 10.8% | 3 | 50 | 0.76% | 5 | | Jan 2026 | 1.2K | 10.9% | 3 | 70 | 0.65% | 5 | | Feb 2026 | 870 | 8.9% | 3 | 70 | 0.71% | 5 | | Mar 2026 | 870 | 8.8% | 3 | 70 | 0.71% | 6 | | Apr 2026 | 870 | 8.9% | 3 | 70 | 0.72% | 5 | | May 2026 | 780 | 8.5% | 3 | 50 | 0.55% | 5 | | Jun 2026 | 780 | 8.5% | 3 | 70 | 0.77% | 5 | | Jul 2026 | 710 | 7.8% | 3 | 50 | 0.55% | 6 | | Aug 2026 | 710 | 7.8% | 3 | 50 | 0.55% | 5 | | Sep 2026 | 960 | 11.2% | 3 | 50 | 0.58% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Swimgym’s and Trent Bray Swim School’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swimgym**: Measured on the search terms “swimgym” and “swimgym lloyd elsmore”, summed into one figure. - **Trent Bray Swim School**: Measured on the search term “trent bray swim”. - [Swimgym profile](/demand/nz/brands/swimgym) - [Trent Bray Swim School profile](/demand/nz/brands/trent-bray-swim-school) - [All Auckland swim schools in New Zealand](/demand/nz/locations/auckland/swim-schools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swimgym or Trent Bray Swim School more popular in search? In September 2026, Swimgym had more branded searches than Trent Bray Swim School among Auckland swim schools in New Zealand. Swimgym had about 960 branded searches, while Trent Bray Swim School had 50. Swimgym made up 11.2% of all Auckland swim school searches we track, and Trent Bray Swim School accounted for 0.58%. ## Cite this page Brandwave. "Swimgym vs Trent Bray Swim School: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/swimgym-vs-trent-bray-swim-school This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/swimgym-vs-trent-bray-swim-school. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.