--- title: "Swift Publisher vs Xara: Which is searched more in New Zealand?" description: "Is Swift Publisher or Xara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/swift-publisher-vs-xara" publisher: "Brandwave" --- # Swift Publisher vs Xara: Which is searched more in New Zealand? Is Swift Publisher or Xara more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swift Publisher and Xara - **Competitive set**: Desktop publishing software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Swift Publisher Share of Search**: 0% - **Xara Share of Search**: 14.6% ## Is Swift Publisher or Xara more popular in search? - In September 2026, Xara had more branded searches than Swift Publisher among desktop publishing software in New Zealand. Xara had about 210 branded searches, while Swift Publisher had 0. Xara made up 14.6% of all desktop publishing software searches we track, and Swift Publisher accounted for 0%. - Xara was ahead of Swift Publisher in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swift Publisher’s share of searches among desktop publishing software in New Zealand moved from 0.5% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 12 months ending September 2026, Xara’s share of searches among desktop publishing software in New Zealand moved from 10.5% to 14.6%, and its estimated monthly branded searches held steady at 210. ## Top desktop publishing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swift Publisher was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xara did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe InDesign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scribus | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Marq | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | QuarkXPress | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Swift Publisher | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desktop publishing software - Asked ChatGPT "Which desktop publishing tool should I use in New Zealand?": 1. Affinity, 2. Adobe InDesign, 3. Scribus - Asked ChatGPT "What are the best desktop publishing tools in New Zealand?": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq - Asked ChatGPT "What's the best desktop publishing tool in New Zealand for multi-page layouts?": 1. Adobe InDesign, 2. Affinity, 3. Scribus - Searched Google, AI Overview "desktop publishing software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. QuarkXPress - Searched Google, AI Overview "page layout software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq, 5. Swift Publisher Not named in any answer: Xara and VivaDesigner. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand desktop publishing software in September 2026? - In September 2026, Xara lost share of searches among desktop publishing software in New Zealand, from 16% to 14.6%. - In September 2026, Swift Publisher lost share of searches among desktop publishing software in New Zealand, from 0.62% to 0%. ## Month by month | Month | Swift Publisher estimated searches | Swift Publisher Share of Search | Swift Publisher rank | Xara estimated searches | Xara Share of Search | Xara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.5% | 6 | 210 | 10.5% | 4 | | Nov 2025 | 10 | 0.45% | 6 | 210 | 9.5% | 4 | | Dec 2025 | 10 | 0.79% | 6 | 210 | 16.7% | 3 | | Jan 2026 | 10 | 0.69% | 7 | 210 | 14.5% | 4 | | Feb 2026 | 10 | 0.67% | 6 | 210 | 14% | 4 | | Mar 2026 | 20 | 1.2% | 6 | 260 | 15.3% | 4 | | Apr 2026 | 10 | 0.66% | 7 | 320 | 21.1% | 3 | | May 2026 | 10 | 0.75% | 7 | 260 | 19.4% | 3 | | Jun 2026 | 20 | 1.3% | 6 | 260 | 17.2% | 3 | | Jul 2026 | 10 | 0.68% | 7 | 260 | 17.8% | 4 | | Aug 2026 | 10 | 0.62% | 6 | 260 | 16% | 4 | | Sep 2026 | 0 | 0% | 7 | 210 | 14.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Swift Publisher’s and Xara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swift Publisher**: Measured on the search terms “swift publisher” and “swift publisher 5”, summed into one figure. - **Xara**: Measured on the search term “xara”. - [Swift Publisher profile](/demand/nz/brands/swift-publisher) - [Xara profile](/demand/nz/brands/xara) - [All desktop publishing software in New Zealand](/demand/nz/categories/nz-desktop-publishing-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swift Publisher or Xara more popular in search? In September 2026, Xara had more branded searches than Swift Publisher among desktop publishing software in New Zealand. Xara had about 210 branded searches, while Swift Publisher had 0. Xara made up 14.6% of all desktop publishing software searches we track, and Swift Publisher accounted for 0%. ## Cite this page Brandwave. "Swift Publisher vs Xara: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/swift-publisher-vs-xara This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/swift-publisher-vs-xara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.