--- title: "Swarovski vs Thomas Sabo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Swarovski or Thomas Sabo? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/swarovski-vs-thomas-sabo" publisher: "Brandwave" --- # Swarovski vs Thomas Sabo: Which is more popular by branded search in New Zealand? Which is more popular in search, Swarovski or Thomas Sabo? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swarovski and Thomas Sabo - **Competitive set**: Jewellery brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Swarovski Share of Search**: 24.4% - **Thomas Sabo Share of Search**: 0.64% ## Which is more popular in search, Swarovski or Thomas Sabo? - In August 2026, Swarovski had more branded searches than Thomas Sabo among jewellery brands in New Zealand. Swarovski was estimated to have 23.6K branded searches compared to Thomas Sabo’s 620, and held a 24.4% Share of Search versus Thomas Sabo’s 0.64%. - Swarovski was ahead of Thomas Sabo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand moved from 25.2% to 24.4%, and its estimated monthly branded searches moved from 23.3K to 23.6K. - Across the 11 months ending August 2026, Thomas Sabo’s estimated Share of Search among jewellery brands in New Zealand moved from 0.58% to 0.64%, and its estimated monthly branded searches moved from 540 to 620. ## How did search popularity change for New Zealand jewellery brands in August 2026? - In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%. - Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026. ## Month by month | Month | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.3K | 25.2% | 2 | 540 | 0.58% | 6 | | Nov 2025 | 41K | 27.4% | 2 | 800 | 0.53% | 6 | | Dec 2025 | 50.3K | 26.6% | 2 | 830 | 0.44% | 6 | | Jan 2026 | 28.2K | 28.4% | 2 | 570 | 0.58% | 6 | | Feb 2026 | 23.2K | 27.3% | 2 | 540 | 0.64% | 6 | | Mar 2026 | 25.8K | 30.7% | 2 | 430 | 0.51% | 6 | | Apr 2026 | 23.1K | 28.1% | 2 | 510 | 0.62% | 6 | | May 2026 | 26.2K | 25.1% | 2 | 500 | 0.48% | 6 | | Jun 2026 | 23.4K | 24.8% | 2 | 480 | 0.51% | 6 | | Jul 2026 | 23.9K | 27% | 2 | 500 | 0.57% | 6 | | Aug 2026 | 23.6K | 24.4% | 2 | 620 | 0.64% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Swarovski’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swarovski**: Measured on the search terms “swarovski”, “swarovski aus”, “swarovski bracelet”, “swarovski charms”, “swarovski com”, “swarovski crystals”, “swarovski earrings”, “swarovski gold bracelet”, “swarovski jewelry”, “swarovski near me”, “swarovski necklace”, “swarovski necklace tennis”, “swarovski nz”, “swarovski online”, “swarovski outlet”, “swarovski pendants”, “swarovski sale”, “swarovski shop near me”, “swarovski swan necklace” and “swarovski tennis bracelet”, summed into one figure. - **Thomas Sabo**: Measured on the search terms “thomas sabo”, “thomas sabo bracelet”, “thomas sabo charms”, “thomas sabo earrings”, “thomas sabo jewellery”, “thomas sabo near me”, “thomas sabo necklace”, “thomas sabo nz”, “thomas sabo online”, “thomassabo”, “thomassabo bracelet”, “thomassabo charms”, “thomassabo com”, “thomassabo earrings” and “thomassabo necklace”, summed into one figure. - [Swarovski profile](/demand/nz/brands/swarovski) - [Thomas Sabo profile](/demand/nz/brands/thomas-sabo) - [All jewellery brands in New Zealand](/demand/nz/categories/nz-jewellery-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Swarovski or Thomas Sabo? In August 2026, Swarovski had more branded searches than Thomas Sabo among jewellery brands in New Zealand. Swarovski was estimated to have 23.6K branded searches compared to Thomas Sabo’s 620, and held a 24.4% Share of Search versus Thomas Sabo’s 0.64%. ## Cite this page Brandwave. "Swarovski vs Thomas Sabo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/swarovski-vs-thomas-sabo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/swarovski-vs-thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.